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How to sell site that makes 3-4k p/m on autopilot?

by online only
14 replies
Hello folks,

I have a pretty neat site that has made steadily $3000 - $4000p/m last 3 months.

All I can say is that it gets 700 visitors per day (70% organic, 30% links & social). I haven't touched the site much in the past 3 months, although I spent 3-4 months on building audience,links,traffic & content.

I'm planning to go traveling and thought I would sell this site. However, I haven't sold such sites before (only some that were making <$1000 a month).

So, obviously flippa is one alternative. But is there also brokers for such websites?

Or I should wait few months to get the maximum value out of this site?

I would like to get at least 50k for the site, and probably will need to hide URL in flippa to avoid scammers and other curious folks who want to join the competition.

Any suggestions/recommendations?

Cheers
#34k #autopilot #makes #p or m #sell #site
  • Profile picture of the author Steve B
    Just my personal opinion,

    I think $50K for a site that gets the revenue you mentioned is pretty optimistic especially since you've only got a 3-month track record.

    Why can't you continue to build up the site while you travel?

    If it truly does bring in consistent income without you having touched the site in 3 months, I would try to boost the income to double what it is now and then keep the site for yourself.

    Just my thoughts,

    Steve
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  • Profile picture of the author wesawu
    I agree with Steve B
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  • Profile picture of the author Steve West
    And I agree with Steve B too..
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    • Profile picture of the author agmccall
      5 years sales minimum. 150k Why would you let it go for 50k someone could buy it and do nothing and just about recoup the money. With a little work it could easily make 10k a month.

      If, like you said it is making money on autopilot, then just let it go until you get back, enjoy the income then rebuild again

      al
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  • Profile picture of the author Mike Hlatky
    I would not recommend selling any site that is making $500+ on Flippa. If you go with an established broker, you should easily be able to get 20x monthly net income for your site.

    Check out these guys - Flipping Enterprises | Website Broker | Buy and Sell Websites

    Commission fee is around 15%, but it is well worth it.
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    • Profile picture of the author Taniwha
      Originally Posted by Mike Hlatky View Post

      you should easily be able to get 20x monthly net income for your site.
      I'm pretty sure that's a gross overestimate.
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  • Profile picture of the author seonutshell
    I would reccomend talking to someone in the real world. That's big money mate and if that ammount of money was passing hands with me, i would find businesses that deal with that sort of thing that i could talk to face to face!
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  • Profile picture of the author mialove
    Sounds interesting to me, can you PM me the deatles? I always looking for sites that run on autopilot.
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  • Profile picture of the author JasonBennet
    If it is making you money and you are not in urgent needs of money, I personally think that you should keep it. Since it is on autopilot, you can just let it run and get some money while you are on holiday.
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  • Profile picture of the author Randall Magwood
    I would keep the site. Can't understand why you would want to give it away.
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    • Profile picture of the author online only
      Originally Posted by Randall Magwood View Post

      I would keep the site. Can't understand why you would want to give it away.
      Well. I'm a college kid, I need to pay for my next year university and stuff. I need more $$$ to start a real business that do not rely on Google.

      Although $3000 - $4000 is a cool cash flow, but not enough to start something BIG.

      That being said, I'm pretty sad that most of the PM's I got are:

      "What are the keywords"
      "How do you rank a site"
      etc..

      People should know that nothing happens overnight, there's a lot of study, research, failing etc.
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  • Profile picture of the author brutecky
    3 months of income history and you want to get 16X monthly for it? I agree thats quite an optimistic target sales price. No one with any real business experience would pay that much. Sure there are going to be those people on here that are going to say sell for 15X sell for 20X etc, but believe me most of them actually have no 'real' business experience. If I where you I would try to get 5-8X the average monthly income.
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  • Profile picture of the author dynamyt100
    You will not get R50K for that site from anyone who understands finance. You are making good money from it and if you out more effort in it will probably grow even more. Keep it and sell it in 3 years time when you are making $10 000/month :-)
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  • Profile picture of the author Thomas Smale
    Not unheard of to get a multiple that high for a site with little history, but you won't see sales like that on Flippa (unless someone got scammed).

    Contrary to popular belief, there are experienced buyers who purchase sites with little history, but ONLY if they feel the site is sustainable going forward. If you've just build a bunch of spammy links, then no chance. If you've got a sustainable traffic source (doesn't necessarily need to be search traffic) then you may well get the $50k you are looking for.

    It would be impossible to say whether or not your site is worth $50k. It's unlikely, but not totally unheard of in the industry. Without trying to plug myself, have a chat with a few brokers - they will give you free advice and as they only get paid if they are successful with a sale - have little reason to lie to you about value. Ignore anyone who asks for a fee upfront - retainers are only common in 7+ figure deals, which this is not.

    I don't know where some people in this thread are getting "5 years sales" from - almost unheard of with small business sales. You don't tend to see multiples at that level until you're hitting the 7 figure/year profit level - and at that stage you have an actual business, hence the high multiples.
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