easiest way to convince a prospect to try YOUR solution to his problem is
to simply show him exactly what he's doing wrong.
And when I mean show him, I mean that literally.You have to be a mind
reader and be able to tell the prospect exactly what he is doing and what
results he's getting.
For example, with one of my products, I mention 3 common mistakes that
people are making in this area. I know, after years of researching the market,
that these are the most common mistakes people make in this area. So I
know that most, if not all prospects, when they read these common mistakes,
they'll finish with a shake of the head "yes" and agree with my conclusions
because they HAVE done these things and they HAVE brought JUST the
results that I said they would bring.
The key to making this work is that you REALLY have to know what you're
talking about. You have to be 100% sure that these mistakes are indeed
mistakes. Sure, not everybody will have the same experience, especially
if they haven't even started trying to solve their problem, but those who
have started, almost all of them WILL have run into these same problems.
This is the first step to showing your credibility as a source for their
The second step is showing proof. It doesn't matter what it is you're
selling. If it's an acne cure, show before and after photos of your face. If
it's a way to make money, show videos of your PayPal and Clickbank
accounts. If it's how to write copy, show samples of your sales letters
that are raking in the big bucks.
The final step is with your guarantee. Now if you go with Clickbank, you're
screwed because they only allow 60 days. But if you're going with another
source, you can make the guarantee as long as you like in most cases.
Lately, I've been moving to 6 month or even 1 year guarantees. When you
stand behind your product with this kind of conviction, you'll make sales.
Lots of them.
If this process seems easy, it is. You have to show your prospect that
you truly understand their problem by pointing out the obvious to them.
Once you've done that, you simply present the solution, provide proof and
back it up with a killer guarantee.
Yeah, people make this business way too complicated sometimes.