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Question about men's fitness niche

by YoungNewbie
17 replies
Hi everyone. I am new here. Just stepped into the world of internet marketing recently. Im into fitness myself. I have been learning and doing keyword research to find out a niche I wanna stick with.

Now I have a question. Please help. Is bodybuilding a niche or a general market? It seem to be a niche under men's fitness but it also has its own niche such as bulking up/cutting up/training/nutrition/supplementation etc etc. So my understanding is bodybuilding is a niche market but its a big niche, not narrowed down enough. Am I right?

I am new to this. Can anyone please give me a clear idea？Thanks
#fitness #men #niche #question
  • Profile picture of the author writeaway
    Well, you should look up bodybuilding terms at Google keyword selector tool to see if it is 'big' and 'buff' enough for you. Pro tip: click the 'exact match' box.
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    • Profile picture of the author Chris Silvey
      I think it falls under fitness. I would consider it a niche. I might suggest creating some YouTube Video Body Building Tips and drive traffic to your site when you get things set up.

      People often relate to instructors/trainers visually when it comes to body building.
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      • Profile picture of the author YoungNewbie
        Originally Posted by Chris Silvey View Post

        I think it falls under fitness. I would consider it a niche. I might suggest creating some YouTube Video Body Building Tips and drive traffic to your site when you get things set up.

        People often relate to instructors/trainers visually when it comes to body building.
        Thanks Chris. Very good advice on the visual part. I do agree with you that bodybuilding falls under fitness but it has its own niche in the same time.

        Many bodybuilding related sites/blogs covers all aspects of bodybuilding. Like Mike Chan's sixpackshortcuts on youtube. It covers bulking up, cutting up, cardio, home workout etc etc . almost everything in fitness. He seems doing really well but isn't it better to start with something more specific say only focusing on the niche of getting six pack or something else like " how to get 18'' arms" I mean isn't it suppose to be the more specific the better to start off?
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    • Profile picture of the author YoungNewbie
      Originally Posted by writeaway View Post

      Well, you should look up bodybuilding terms at Google keyword selector tool to see if it is 'big' and 'buff' enough for you. Pro tip: click the 'exact match' box.
      Thank you Writeaway. So the more specific terms the better as long the search number is "big" and "buff" enough. right ?
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  • Profile picture of the author seonutshell
    if you're ripped as fuuuarrrk and can prove it, people looking to get fit will be more inclined to trust you if you have a video series.
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  • Profile picture of the author webrankingservices2000
    Banned
    The niche you want to place things into being " Health and fitness"
    Also I would like to mention that this is a highly profitable niche and you should focus your attention to it.
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    • Profile picture of the author YoungNewbie
      Originally Posted by webrankingservices2000 View Post

      The niche you want to place things into being " Health and fitness"
      Also I would like to mention that this is a highly profitable niche and you should focus your attention to it.
      Do you think its easier to get in the niche by targeting some specific needs than covering everything in men's fitness ? i.g. Focusing on how to get bigger arms fast is easier than focusing on how to get big and ripped ?

      Correct me pls if I am wrong. I am new to this
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  • Profile picture of the author flovin
    It would be better to target certain segments of people. Like "how to build up muscles in 7 days without taking supplements or going to the gym? something like that.
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  • Profile picture of the author Story
    Bodybuilding is still quite general, I wouldn't know what to expect. Could it be supplements, training, or dietaty?
    Something like "How to get six packs before summer" is a niche you can consider.
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  • Profile picture of the author JohnMcCabe
    Originally Posted by YoungNewbie View Post

    Now I have a question. Please help. Is bodybuilding a niche or a general market? It seem to be a niche under men's fitness but it also has its own niche such as bulking up/cutting up/training/nutrition/supplementation etc etc. So my understanding is bodybuilding is a niche market but its a big niche, not narrowed down enough. Am I right?
    Your analysis is pretty good so far.

    You also have to look at how you can group the people within the niche(s). You can do it by things like age, ambition (competition vs. health vs. looks), physical limitations, budget, etc.

    For example, I might try to target men over 50 interested in looking good and wanting to avoid the steroids/HGH junk. Within that group, I could create/promote products for all of the breakdowns you listed.

    Another example might be high school age athletes who are still growing, then segment by sport.

    Get my drift?
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  • Profile picture of the author DeanJames
    First off let me start this post by declaring I am a bodybuilder with over 17 years of experience, so I know what I am talking about and I know the market and how they think. Bodybuilding, in and of itself is a broad niche - what I would do in your position is build an audience in the 'bodybuilding' niche and then find out what they specifically want to know more about to 'drill down' and cater to their needs. You can either do it that way or look at what is already selling well in this niche. A lot of aspiring bodybuilders are confused as to what they should be doing, how they should be training and even the foods they need to eat in order to achieve the physique they desire.
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    • Profile picture of the author China Newz
      If fitness and nutrition is the niche, then bodybuilding would seem like a subgroup of that niche. In fitness and nutrition, you would also include cardio workouts, supplements, diets, cross training, etc. So think that bodybuilding would be a specific enough subgroup. You could write about workout routines, best gym memberships, bodybuilding competitions. I would consider this a subgroup of that niche and specific enough to start a business about. Maybe others have different opinions.
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    • Profile picture of the author Daniel Evans
      Originally Posted by DeanJames View Post

      First off let me start this post by declaring I am a bodybuilder with over 17 years of experience, so I know what I am talking about and I know the market and how they think.
      How do they think?
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  • Profile picture of the author Insightful91
    Dean gave you the best advice there... attract traffic and have a blog on your website (make this your must-have). Make video series of one-week program and hook it to YouTube and make sure to update your blog constantly.

    It will not burst out immediately, but you will see your traffic climbing. Once the traffic's there you can use your blog to channel different sub-topics of bodybuilding and analyze how your audience's react at each. Once you have a topic or two with great response rate from your audience, you've got your golden fibre and know where to drill deeper.
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  • Profile picture of the author ericando12
    Male fitness is a very competitive niche.you must have a good strategies
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  • Profile picture of the author Randall Magwood
    I would say that's it's a definite niche. I make good money in the "internet marketing" niche.... i imagine that "bodybuilding" can't be harder than IM/MMO.
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    • Profile picture of the author Dan Curtis
      You have received a lot of advice in this thread, and while I don't disagree particularly with any of it, I'm not sure that you have things in perspective.

      You could call bodybuilding a niche depending on how you want to define the word. When many people refer to a niche they mean a discrete area that can be mastered and that does not have overwhelming competition.

      However, bodybuilding is an enormous field dominated by well-entrenched and experienced competition. It is not that it is impossible. But it will be very hard indeed to stand out unless you have something that is truly unique and a way to get your message out.
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