312 clicks, 30 opt-ins...somethings wrong.

32 replies
So my previous thread got deleted on here because I guess the mods thought I was trying to promote my squeeze page.

DISCLAIMER: This is NOT for promotion purposes whatsoever. This is to get insight on what I need to do to get my squeeze page converting better. Keep that in mind before you go off deleting my threads, mods.

So basically I'm running a campaign on Bing and people were giving me some good insight on what I need to do to get the traffic converting better. I have laser targeted keywords, so I know that's not the problem, I think the problem is my landing page.

So please take a look here. And be honest, would you opt-in?

Your insight is greatly appreciated. It's incredibly frustrating when you spend $30-40 on a campaign with over 300 clicks and only 30 opt-ins.
#312 #clicks #optinssomethings #wrong
  • Profile picture of the author James Fame
    Originally Posted by npakergy16 View Post

    So my previous thread got deleted on here because I guess the mods thought I was trying to promote my squeeze page.

    DISCLAIMER: This is NOT for promotion purposes whatsoever. This is to get insight on what I need to do to get my squeeze page converting better. Keep that in mind before you go off deleting my threads, mods.

    So basically I'm running a campaign on Bing and people were giving me some good insight on what I need to do to get the traffic converting better. I have laser targeted keywords, so I know that's not the problem, I think the problem is my landing page.

    So please take a look here. And be honest, would you opt-in?

    Your insight is greatly appreciated. It's incredibly frustrating when you spend $30-40 on a campaign with over 300 clicks and only 30 opt-ins.
    I wouldn't.

    30/300 = 10% opt-in rate, which isn't high. I've had as high as 60%+ if you tweak it well enough with good copy.

    No believability. No proof factors. Why should a customer believe that you have the secrets, when they've been jaded on TV, radio, stores, pharmacies, and all kinds of media?

    Try be more specific in losing weight. How? Why? When? What?

    Get a popular weight loss magazine and study how the ads attract the attention of the prospects.

    Also, 100 weight loss tips isn't a good benefit. It's a collection. People want to buy "systems" and actionable content. Even cookbooks have actionable content.

    James Fame
    Signature

    Fire me a pm if you have a question. I build businesses and provide consulting. I do not do finance/money/internet marketing niches. Fitness, self-improvement and various others are welcome.

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    • Profile picture of the author Alexa Smith
      Banned
      No, I wouldn't opt in, but that doesn't matter.

      I'm not in your target demographics, but that doesn't matter either. The point is that hardly anyone else opts in, either. It's a very poor squeeze-page (it combines "off-putting in a flashy way" with "complete lack of information/incentivization and expectation-setting", and that's a terrible combination), but I don't think that's actually your main problem, judging by what you said in your earlier, apparently-now-deleted thread.

      Granted, your opt-in rate is very low (unsurprising, with that page), but I think it's what you're doing after people have opted in that's causing you the main problems and resulting in your not making any sales.

      I don't know why your earlier thread was removed (I'm guessing it wasn't actually the reason you suggest, but I might be wrong). When I have more time I'll come back and re-post what I said in it at such length (if you didn't see it? Or did you?), because I think that even if you use a very different squeeze page and get your opt-in rate up to a more acceptable 30-35%, you may still not make any sales of the product, and there are reasons for that.
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      • Profile picture of the author npakergy16
        Originally Posted by Alexa Smith View Post

        No, I wouldn't opt in, but that doesn't matter.

        I'm not in your target demographics, but that doesn't matter either. The point is that hardly anyone else opts in, either. It's a very poor squeeze-page (it combines "off-putting in a flashy way" with "complete lack of information/incentivization and expectation-setting", and that's a terrible combination), but I don't think that's actually your main problem, judging by what you said in your earlier, apparently-now-deleted thread.

        Granted, your opt-in rate is very low (unsurprising, with that page), but I think it's what you're doing after people have opted in that's causing you the main problems and resulting in your not making any sales.

        I don't know why your earlier thread was removed (I'm guessing it wasn't actually the reason you suggest, but I might be wrong). When I have more time I'll come back and re-post what I said in it at such length (if you didn't see it? Or did you?), because I think that even if you use a very different squeeze page and get your opt-in rate up to a more acceptable 30-35%, you may still not make any sales of the product, and there are reasons for that.
        Alexa - that would be great! Unfortunately I didn't see your post in the other thread. Lets just hope the mods don't delete this one
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  • Profile picture of the author Steve B
    It could be that you are in one of the most competitive markets (weight loss) there is, and . . .

    You're offering nothing that is different, or unique, or enticing, or compelling on your squeeze.

    How many weight loss tips reports and ebooks are there flooding the net? You'd be hard pressed to count them all.

    What is so compelling about your squeeze that signing up is a no brainer?

    Just something to think about.

    Steve
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  • Profile picture of the author 4DayWeekend
    I wouldn't opt in.

    Why?

    Because I already know a fair amount about losing weight and there is no evidence from the squeeze page that I'll learn anything new.

    Tips? I've been reading tips for years. I'm still a fat b**tard!

    You need better copy. Make the prospect believe they're getting something new if they opt in. Dangle a carrot in front of them.

    For example:

    Inside this report you will find out...
    • 5 types of food that you thought made you thin that actually make you fat...
    • The one food type that you must eliminate from your diet if you want to lose weight...
    You get the idea...

    Give them something that they haven't heard before. People aren't going to give up their e-mail address for nothing. Invoke their curiosity.

    Best wishes,
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  • Profile picture of the author Lucian Lada
    So ... I've checked out your squeeze page. It must be one of the thinnest squeeze pages I've ever seen. There are 13 words, including headline. Not even the most prominent weight-loss expert would get results with such a thin squeeze page.

    Second, on your thank-you page all I see is tip that the report will be in my inbox in a few minutes. I could make a case that you said "Download now" on the squeeze page and now I have to check my inbox, but I'm not, because you have bigger problems.

    On the thank-you page, you already try to sell me something, by "recommending me resources". And in true selling spirit, you include not one, but five products to sell me. And that's not all: some are for weight loss, and some are more for budy-building. Set your mind right: who are you appealing to? Women/men/both sexes? In what are these people interested: weight loss or body-building/fitness, etc. You're aiming at a market, not a niche, so there's no targeting.

    The email I received had the free guide attached. I hear these emails tend to land in the junk/spam folder, so it's best to send out just the download link instead.

    Of course, you also tried to sell me something in this very first email, without first trying to impress me with your knowledge. I have nothing against it, but set your mind right: do you send this welcome email to impress me with your free guide, or are you focused on the sale? Because right now, with the attachment lying idle at the bottom of the email, and a big bold link to a few sales pages that jumps into my face (which promise to "skyrocket" my success), I fear that you want to sell me more than you want to educate me. We're already off to a bad start.

    Continuing, you're telling me that I'll also get emails with tips etc., that will "skyrocket my weight loss successes". So tell me, then, why should I buy the things you recommend if I can get advice with the same degree of success in future emails? :confused:

    And the formatting of the email doesn't help, either.

    But I have to handle it for you: you've included a "next on ..." cliffhanger, and that's something I rarely see. Or maybe I don't read a lot of promotional emails, I can't tell, but it's still a good thing.
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  • Profile picture of the author alvinchua91
    If you want to promote your offer using the book, then you at least have to say some inherent benefits which will come from using the contents within the ebook.

    That way, people will be more likely to identify with it!
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  • Profile picture of the author marketingg
    Im not a AM but how come you guys never use credibility on your landers?

    Also there is no copy? Do you have a page prior to this or just throwing traffic here?
    What are the benefits?
    What do other people think about this product?

    Your not conveying your message to me at all. Is this how you to talk to people? No. So why would you do that here?

    Ask me a question.

    Hey, random fat guy... Want to loose weight?

    And me being a random fat guy (your site visitor), id probably say, Yeah i do.

    Then say, well blah blah this is how you can do it fast and go into it that way... seems you have a clear CALL TO ACTION but not much else.

    Also: Put a price like $49.99 next to the book and put a slash through it and have a countdown clock maybe? Start at 5:00 minutes and count it down in order for them to redeem the free book.

    Urgency is one of the biggest things i see people lacking, and in todays world creating something of value is tough because everyone knows what things cost, also everything is FREEEEEEEEE... so i say urgency is the new most powerful weapon.

    What about AS FEATURED IN:

    It may be worth it to get some press however you have to in order to have that instant trust, maybe that would help as well?

    Even if it was

    AS FEATURED IN:

    somerandomweightlosswebsite dot com

    that would still help me feel like its not amateur hour as a random viewer.
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    • Profile picture of the author Lucian Lada
      Originally Posted by marketingg View Post

      Also: Put a price like $49.99 next to the book and put a slash through it and have a countdown clock maybe? Start at 5:00 minutes and count it down in order for them to redeem the free book.
      More gimmicks - I'm sure that's what the OP needs right now.

      Originally Posted by marketingg View Post

      Urgency is one of the biggest things i see people lacking, and in todays world creating something of value is tough because everyone knows what things cost, also everything is FREEEEEEEEE... so i say urgency is the new most powerful weapon.
      What you talk about is fake urgency.

      Originally Posted by marketingg View Post

      What about AS FEATURED IN:

      It may be worth it to get some press however you have to in order to have that instant trust, maybe that would help as well?

      Even if it was

      AS FEATURED IN:


      somerandomweightlosswebsite dot com

      that would still help me feel like its not amateur hour as a random viewer.
      Well, I prefer no "as featured in" than fake or "somerandomweightlosswebsite dot com". It either is a well-known, highly-respectable place where the OP was featured, or none, for me.
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  • Profile picture of the author npakergy16
    Thanks for your replies everyone. I just designed this squeeze page (for the same campaign) and would like you to take a look. Would you opt-in to this one? If not, why not?

    Once again mods, please don't think I'm promoting. I'm just trying to get some insight about what type of squeeze page I should be going for.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by npakergy16 View Post

      Would you opt-in to this one?
      No.

      Originally Posted by npakergy16 View Post

      If not, why not?
      For exactly the same reasons that I wouldn't have opted in to the first one: it's a bit on the flashy side, and it also lacks any real information/incentivization, and that's still a bad combination, just like it was with the other one.

      (I still think that your squeeze-page is not your main problem, though)
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      • Profile picture of the author npakergy16
        Originally Posted by Alexa Smith View Post

        No.



        For exactly the same reasons that I wouldn't have opted in to the first one: it's a bit on the flashy side, and it also lacks any real information/incentivization, and that's still a bad combination, just like it was with the other one.

        (I still think that your squeeze-page is not your main problem, though)
        So Lexy, I'm curious, what IS the main problem then?
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        • Profile picture of the author fin
          Your page looks spammy and your copy isn't targeted/is pretty bad.

          I would stop wasting money on paid traffic until you see if you can convert people into buyers from your email funnel, because judging by that copy I think it's something you might need to work on.
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        • Profile picture of the author Alexa Smith
          Banned
          Originally Posted by npakergy16 View Post

          So Lexy, I'm curious, what IS the main problem then?
          Sorry I'm so slow to reply, please excuse me - busy day's work, today.

          I wrote a long thing in your earlier thread (still don't understand why that was removed, but "these things happen").

          Half of it was answering your question about whether you should abandon list-building and direct link instead (I said "no, definitely not" in my long-winded way with lots of links to other threads explaining why I think - in this niche, particularly - that would be a total disaster), but you haven't asked that in this thread, anyway.

          You said in your earlier post that you have a very low open-rate right from the start, and I think that's your problem.

          Without seeing what you're sending out, I can't say confidently why you have such a low open-rate (though the two squeeze pages you've shown us certainly aren't helping), but I strongly suspect that what you're sending out isn't setting expectations and keeping people interested enough (at least to start with) to look for, expect and open your emails.

          Here are five posts which I think, between them, may help you in that regard (I've marked the "important" one - ignore the thread's title: that specific post relates to the main purposes you need to fulfil with the "free report" - or whatever you call it - to which you send people the download link in your first email (and you do need to send them the download link rather than the free report itself, otherwise your email won't often hit their in-boxes and they can't easily open it, giving you - as you yourself said - a very low open-rate right from the start ). I'm pretty sure that whatever you're sending them isn't fulfilling those purposes, hence your low open-rate? In an enormously competitive niche like this, with most of your subscribers also being on other marketers' lists and many of them having seen before the sales page of the product you're promoting, only the pre-selling will determine your sales, and without high open-rates you don't even get the chance to do much effective pre-selling.

          What are the essential things to know about list building?

          Lists: How Long to Presell - Averages

          Website or squeeze page

          Where to get reports to give away on opt in page? ("important" - you may be able to build a list without doing this stuff, but "building a list" and "regularly making sales to your subscribers" are two different things!)

          Autoresponders vs. Broadcasts

          I agree with Jamie's post, just above, too.
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          • Profile picture of the author npakergy16
            Originally Posted by Alexa Smith View Post

            Sorry I'm so slow to reply, please excuse me - busy day's work, today.

            I wrote a long thing in your earlier thread (still don't understand why that was removed, but "these things happen").

            Half of it was answering your question about whether you should abandon list-building and direct link instead (I said "no, definitely not" in my long-winded way with lots of links to other threads explaining why I think - in this niche, particularly - that would be a total disaster), but you haven't asked that in this thread, anyway.

            You said in your earlier post that you have a very low open-rate right from the start, and I think that's your problem.

            Without seeing what you're sending out, I can't say confidently why you have such a low open-rate (though the two squeeze pages you've shown us certainly aren't helping), but I strongly suspect that what you're sending out isn't setting expectations and keeping people interested enough (at least to start with) to look for, expect and open your emails.

            Here are five posts which I think, between them, may help you in that regard (I've marked the "important" one - ignore the thread's title: that specific post relates to the main purposes you need to fulfil with the "free report" - or whatever you call it - to which you send people the download link in your first email (and you do need to send them the download link rather than the free report itself, otherwise your email won't often hit their in-boxes and they can't easily open it, giving you - as you yourself said - a very low open-rate right from the start ). I'm pretty sure that whatever you're sending them isn't fulfilling those purposes, hence your low open-rate? In an enormously competitive niche like this, with most of your subscribers also being on other marketers' lists and many of them having seen before the sales page of the product you're promoting, only the pre-selling will determine your sales, and without high open-rates you don't even get the chance to do much effective pre-selling.

            What are the essential things to know about list building?

            Lists: How Long to Presell - Averages

            Website or squeeze page

            Where to get reports to give away on opt in page? ("important" - you may be able to build a list without doing this stuff, but "building a list" and "regularly making sales to your subscribers" are two different things!)

            Autoresponders vs. Broadcasts

            I agree with Jamie's post, just above, too.
            Thanks Lexy. Always great to have someone smart as you help me out
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  • Profile picture of the author EPoltrack77
    First off, Id get rid of your optimize press footer. Second I would include my website url in your footer instead. You do this at your optimize press general settings page. 2nd, I would play around with my copy a little. Id start off leaving the headline and maybe getting ride of "this free report" and stating some benifits in bullet points. Tell your readers why they should pick up a copy from you. Also don't be affraid to play around with templates as well. Meaning squeeze 1, squeeze 2, ect...

    Also, what are you doing with your subscribers after they opt in? Are you sending them just to the standard thank you page within aweber if thats who your using, are you sending to a thank you page with a one time offer or are you just direct linking to a products. These are all things you are going to need to test but like your doing start off getting them to sign up first.
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  • Profile picture of the author marketingg
    What you talk about is fake urgency.
    True but every single day i see it done by top brands in the US... what about the ever so intelligent "while supplies last" that my grandmother probably fell for at 3am on QVC...? Come on, give me a break, urgency is either there or some form needs to be created, people dont just buy things, they need a slight push.



    Closing thought is... why dont you just do what all top AM'ers do.... go looking on affiliate networks and "model" the top converting offers... they're working already, your re-creating the wheel while having no experience, not a good combination.
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    • Profile picture of the author Lucian Lada
      Originally Posted by marketingg View Post

      Closing thought is... why dont you just do what all top AM'ers do.... go looking on affiliate networks and "model" the top converting offers... they're working already, your re-creating the wheel while having no experience, not a good combination.
      My wheels spin just fine without having to lie to people. I'm beginning to think I should spend less and less time on WF with so many people like you peddling this type of non-sense.

      Just yesterday a person openly admitted she makes up stories about products in which she says she used them, when she didn't, on the premises that it's not a problem as long as she's not selling money making products. Even religious philosophies make more sense.

      On-topic:

      I've seen your free guide. I can't comment on the quality of the 101 tips you're providing, but I can tell you that:
      1. They are too many - it gives the impression they are not important, and you're trying to make it up by filling the report up with so many of them. I'd focus on 3/7 or some magical number like that, and devote a few pages to each, or even just a page.

      2. The report doesn't do anything to tell the people who you are, why they should listen to you, etc. In my free report, I dedicate 4 pages just to that. I cover:
      a) How often I plan to email
      b) What these email will contain
      c) That I'll promote products
      d) How affiliate marketing works
      e) My philosophy or view on the niche
      f) Saying the free guide is "just the tip of the iceberg" and that the emails are "the real deal" aka selling the emails
      g) What products I promote, and what I don't (in weight loss this is even more important - I believe there are many harmful products being sold out there - you can brand yourself as the person who will never sell these type of products)

      3. It doesn't have an ending. I use this part of my free report to announce people what they'll receive in the next email, and when.
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  • Profile picture of the author zahanega
    I agree with what's already been said. You should offer some information that would spark their curiosity. Otherwise it looks bland and useless.
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  • Profile picture of the author writeaway
    Read my post on wf where I discussed using free WF tips to explode signup rates by more than 1000%. IT IS DOABLE. Do not stop testing.
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  • Profile picture of the author curly sue
    the GIF Arrows are distractive and look spammy, make them stationary
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  • Profile picture of the author curationsoft
    your squeeze page is not convincing, try to add more content, something that will give information or benefits to your visitors.
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  • Profile picture of the author Tropical1
    As you can see people have provided you with great info.
    I would also add that you should split test your opt in page. Bearing in mind your opt in rate is only 10% you really need to be aiming for a minimum of 40-50% before you waste money on solo ads etc.
    Try 2-3 completely different styles of pages, one without images, remove that flashing arrow that comes in from the left. It hurts my eyes! ( that's just me though) . Once you have tested and checked the results, whatever converts better, use it, but keep split testing until you reach 50% or more! just don't stop split testing, also, split test SUBJECT LINES too. I hope this is of some help. All the best - Nick.
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  • Profile picture of the author Lateef Olajide
    First I think you need to do something with the offer.

    You can still do well with weight loss niche but you have to focus on hot angle. I guess you read story of the fellow that did weight loss for hackers. It will be easy to create a converting page when you stop talking to the general weight loss audience. That will even help your report. Best part is you don't have to be expert to do it. You can find expert to interview or ghost-write it.

    I won't spend extra cent until I correct that.
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  • Profile picture of the author brutecky
    Im going to guess that the mods deleted your first thread because this belongs in the copywriting forum and not here.

    Also Im going to guess that its a very bad idea to remake a thread that has been deleted and even worse to say it inside the thread.

    Lastly Im going to guess that that you squeeze page is not converting well because it gives absolutely no reason why anyone should enter there information. I mean litterlly there is NO sales copy what so ever. (Oh and that animated graphics is SOOO annoying)
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  • Profile picture of the author marketingg
    My wheels spin just fine without having to lie to people. I'm beginning to think I should spend less and less time on WF with so many people like you peddling this type of non-sense.
    Thank you so much Lucian, your honesty and non-misleading copywriting is doing the world such justice, i truly feel as if living in a safer world because of your contribution to the universe. Your "wheels spinning" may not pay most businesses expenses so wont even get into it there but to each his own.

    Why dont you call up pro-active or the other hundreds of major companies who pull the craziest schemes like auto enrollment up and teach them some ethics. After all they're only generating hundreds of millions of dollars, whats funny is... if they took your advice, their equation wouldent work anymore and they would be out of business. I should probably spend less time here in fact listening to meek marketers. This is the way of the world, wake up. Utilizing urgency, even if slightly created is not an immoral thing.
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  • Profile picture of the author clever7
    You will be more convincing if instead of using this so empty squeeze page you will promote your offer in a blog where you will give information to your visitors. This will help them feel that you are a real expert; they will desire to read your free ebook.

    However, if your free ebook is not really helpful, they won't open your email messages even if they will download the ebook.

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  • Profile picture of the author JasonBennet
    You might want to further edit your squeeze page and start testing it again. There is many good advise from the fellow Warriors here and do take some actions to test it. I will have a better headline as that is the main thing that your visitors will see when they come to your website.
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  • Profile picture of the author Geri Richmond
    Hi,
    This is just an observation, but, there are no benefits on the page. I wouldn't opt in unless I knew why I can't leave the page without opting in. PM me and I'll show you what I mean.
    Geri Richmond
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    • Profile picture of the author Axeslinger
      It seems too general. There are tons and tons of people trying to show you how to "lose weight fast" which is OK but you need to at least have a few bullet points that cause people to be curious enough to enter their e-mail address.
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  • Profile picture of the author arkina
    Honestly, just as a regular Joe looking at your page, I would be afraid it was spam or even malicious software. The large moving red arrow reminds me of a sign that something is going to download. There is no info to entice me to sign up. I would need to know why I should sign up, what is going to be different this time, what do you have that nobody else has. And then maybe some reassurance that the sign up is safe and you won't share my info.

    But that's just me.

    When I worked in sales, outside the home, for a company, thirty out of three hundred would not have been a bad conversion rate for us, but I suppose it's all about what you're selling and you are just asking for an opt in and not a sale.
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  • Profile picture of the author KevinChapman
    The thing that stood out for me is you don't explain what you are actually giving away? Subscribers are going to want to know what's in your eBook and what they are going to be getting for giving up their email.

    I used to list build in the health and weight loss niche and I just had a simple squeeze page with a headline, opt in form and a video explaining what was in the free gift and it was successful.
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