Starting a Dating Site

28 replies
Hey guys. I am wanting to start a dating site in a 'nichy' kind of area. So we aren't talking eharmony here of course, but more like blackpeoplemeet.com or farmersonly.com, but not for either of those.

I was wondering a few things. Does anyone have any tidbits of experience they want to share in this area, or is there a forum or 'group' out there that deals with this? Are there such things as white label packages that can be purchased so you don't have to code from scratch? Sort of plug-and-play while inserting the niche dating area you want to do? I'd appreciate any direction you might have.

Thanks
#dating #site #starting
  • Profile picture of the author writeaway
    Here is a tip. Do not use fake profiles and fake responses or other tactics.
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  • Profile picture of the author seobro
    This niche is saturated and then some. It is hard to break in. Perhaps, if you have a lot of time and money. Like talking in a crowded club to any one. Yeah, it is hard to hear your voice over noise. Well, you will find out soon. Best of luck to you.
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    • Profile picture of the author tooAlive
      Originally Posted by seobro View Post

      This niche is saturated and then some. It is hard to break in. Perhaps, if you have a lot of time and money. Like talking in a crowded club to any one. Yeah, it is hard to hear your voice over noise. Well, you will find out soon. Best of luck to you.
      Yeah, the dating market is completely saturated.

      Dating has been around for a such a long time that guys just aren't interested in meeting girls online anymore.

      I'd focus on other less competitive niches like ant racing and snail hunting.

      :p
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      • Profile picture of the author DubDubDubDot
        I'm making the assumption that you work mostly alone and won't be spending six or seven figures on advertising. That's going to require a large affiliate base (paying out about $3 per new member). So keep that in the equation.
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  • Profile picture of the author Marketing Fool
    The dating market is saturated...BUT...you can still break in with the right niche.

    Yes there are white label sources out there that will do various levels of things for you from little to everything.

    I created a fun spin on dating sites called YouLookGoodTogether.com and did all the coding etc myself (but I'm a coder). It was a lot of fun and people seem to dig the site. So it CAN be done.
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  • Profile picture of the author tobyjensen
    Just heard Tom Stockham speak recently. He was part of match.com when it started. He was laughed at by investors who wanted to know how much of the $100 million industry of newspaper personals he was going to capture. And they laughed even more when he told them he was planning on having match.com be even bigger than the current industry.

    He said match.com now does about $500m every year now, just themselves.

    So what's the next big move for meeting people? Facebook did it, Match did it,
    What's next?
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  • Profile picture of the author Cason
    I don't know about the technical side of things, but niching down is DEFINITELY a good idea to break in the industry
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  • Profile picture of the author feelthetraffic
    Personally I would start locally, say your county. Do some SEO for your local area, then once you get a decent user base expand on a local level. If you go nationally or more broad your users will be too far apart and your site will suffer for a long time
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  • Profile picture of the author victoreezumb
    You can target dating by going after a certain country/demographic. You have to be specific, then you may get better results.
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  • Profile picture of the author zahanega
    the dating niche is saturated but it's because you can still make money from it
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  • Profile picture of the author Lisa Marketer
    People who say dating is saturated are either failed i that niche or scared of this niche to enter.
    I have created one dating site myself few months, [white label one] and just added few articles there when i created it, since then i never touched and it is making me $400 plus every month.
    Now $400 a month is not a big money but it took me only 2 days to create site, writing articles for it etc.
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  • Profile picture of the author JDBOTX5
    I would do a lot of homework on the software you would be using. Skadate is pretty good with a one time purchase licence and lots of features. Adult dating is a big niche and quite profitable perhaps you would like to look onto that one as well.

    Good Luck to you!
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  • It is a large niche, with a lot of sites like that. You can choose an age group or build your site around something that people have in common like hobbies.
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  • Profile picture of the author Rod Cortez
    Originally Posted by LegionNate View Post

    Hey guys. I am wanting to start a dating site in a 'nichy' kind of area. So we aren't talking eharmony here of course, but more like blackpeoplemeet.com or farmersonly.com, but not for either of those.

    I was wondering a few things. Does anyone have any tidbits of experience they want to share in this area, or is there a forum or 'group' out there that deals with this? Are there such things as white label packages that can be purchased so you don't have to code from scratch? Sort of plug-and-play while inserting the niche dating area you want to do? I'd appreciate any direction you might have.

    Thanks
    I've been in the dating market and in about a dozen of it's niches / micro-niches for over a decade. At one point I had over 120 websites, including a private blog network, and have sold many different kinds of products and services.

    The dating market isn't saturated. Market saturation is mostly a myth, especiall in this market, which is massive, never-ending, has thousands of new potential customers every single minute, and has rapid buyers who spend a lot of money, depending on which niche you are targeting.

    Some people confuse market saturation with competition; yes, this market is VERY competitive, however, you can use that to your advantage. But it's far from saturated. I could retire just from creating businesses around this market. It has massive, profitable niches such as:
    • Dating advice for men
    • Match-making services
    • Dating for seniors
    • Specialized lifestyle coaching
    • Online dating
    • (Insert religious group or a group here] Online Dating
    • Improve your texting game
    • (Micro-niche) How to Meet and Talk to Women in Bars (very specialized).
    The way you make this work is to look at other business models that are successful. Make sure you solve a very specific problem for a specific group of people and make it a WOW experience from beginning to end.

    Most people fail in this market because they don't do their home work, they don't analyze their competition, they don't know their demographics, and if they start a membership website like a Match.com or POF, they don't know to get sustainable, targeted traffic and get people to spend money.

    I use Match.com and Plenty Of Fish as two examples because they appear to have the same business model, however, how they first got started and how they got eyeballs and profiles were completely different.

    If you want to start a dating website even remotely like theirs, it's going to take a lot of resources and time.

    RoD
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    • Profile picture of the author datingworld
      Originally Posted by Lisa Marketer View Post

      People who say dating is saturated are either failed i that niche or scared of this niche to enter.
      that's the thing

      Originally Posted by Rod Cortez View Post

      The dating market isn't saturated. Market saturation is mostly a myth, especiall in this market, which is massive, never-ending, has thousands of new potential customers every single minute, and has rapid buyers who spend a lot of money, depending on which niche you are targeting.

      Some people confuse market saturation with competition; yes, this market is VERY competitive, however, you can use that to your advantage. But it's far from saturated. I could retire just from creating businesses around this market. It has massive, profitable niches such as:
      Thanks Rod, Your statement summarize everything, it should be a guide for those who mistaken competition with saturation.
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  • Profile picture of the author slanier2
    You can do very well in dating so long as you are knowledgeable in the different sub niches. (Sub niches are what sells in dating)

    Sub Niches within BDSM, Bondage, etc can make you a lot of money.

    "Dating" is a MONSTER market. You have to be as creative with your dating niches as you are with your "Make money" niches if you want to turn profit. But there is certainly profit to be made there.
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  • Profile picture of the author xanadux666
    Dating is a huge business
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  • Profile picture of the author brettb
    No the dating niche is not saturated.

    I did a dating site a while back. Spammers/scammers are a big problem. You'll also need some money to buy ads in order to populate the site with members. No way you'll get 1000+ members in a week with SEO alone.

    Anyway, give it a go. But I'll warn you it's hard work and not an easy niche these days.

    Also remember dating sites are on borrowed time, with mobile apps like Skout and WeChat taking over.
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  • I have an idea for extending what is on offer in the dating industry I am sure it would bring visitors in and it's not on offer (yet)... But I am not a coder, I don't want to use white label...

    This coupled with limited funds

    What to do?
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    • Profile picture of the author xanadux666
      Message me, might be able to help, we can discuss your project.
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  • Profile picture of the author technician27
    I started my own dating site recently and doing well so far.
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  • Profile picture of the author drr
    Most big money niches are bound to be saturated. Dating affiliate sites can be successful, it's just a question of finding the right USP for your site.

    I've got thousands of dating UPLR articles and PLR rights to about 15 ebooks on the topic that I've bought over the years. Drop me a line if these might assist you.
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  • Profile picture of the author automationhero
    search "keyword" + "Forums" in google and you will be able to see the forums that are in your niche that you need to become a part of and start getting your name out there and generating traffic as well
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    • Profile picture of the author coffeeguy
      Hey I launched my dating site 5 months ago. I now have about 1,000 members. I am only targeting people in the pacific northwest. People kept telling me how saturated the market was. I was so strong willed to get it going that I pushed all comments aside. I took some marketing tips from other companies that have made it with little to no money. You just have to have a strong concept and mission then launch it. My site is called "Couple Coffee" I used an indirect name to stir some buzz, but also with an inviting meaning to it = Meeting Social. My site is similar to a facebook feel but tons of social aspects to it. feel free to demo it. Don't let anybody step in your view of your vision. The car industry was considered saturated when it was Chevy, Ford Datsun. What if they stopped there?

      https://couplecoffee.com
      username- demo
      password- demo
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      • Profile picture of the author koreancowboy
        Originally Posted by coffeeguy View Post

        Hey I launched my dating site 5 months ago. I now have about 1,000 members. I am only targeting people in the pacific northwest. People kept telling me how saturated the market was. I was so strong willed to get it going that I pushed all comments aside. I took some marketing tips from other companies that have made it with little to no money. You just have to have a strong concept and mission then launch it. My site is called "Couple Coffee" I used an indirect name to stir some buzz, but also with an inviting meaning to it = Meeting Social. My site is similar to a facebook feel but tons of social aspects to it. feel free to demo it. Don't let anybody step in your view of your vision. The car industry was considered saturated when it was Chevy, Ford Datsun. What if they stopped there?

        https://couplecoffee.com
        username- demo
        password- demo

        That is a nice site that you have there! I have a few white label sites myself that are in various stages of completion (I have some other things that I need to take care of first).
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  • Profile picture of the author fhmdfhmjian
    Banned
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    • Profile picture of the author coffeeguy
      Originally Posted by fhmdfhmjian View Post

      I'd appreciate any direction you might have.
      whats the site that you have fhmd?
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  • Profile picture of the author koreancowboy
    The one thing that I learned in the adult niche is micro niches. Find a niche that has a need that only you can fulfill.
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    • Profile picture of the author coffeeguy
      Originally Posted by koreancowboy View Post

      The one thing that I learned in the adult niche is micro niches. Find a niche that has a need that only you can fulfill.
      Yes exactly, If you go in swinging at the big dogs, you'll get bit. You have treat any niche like learning to walk. If you try running after you crawl, you'll fall on your face. Same thing with a dating site. If you try to expand, you'll lose a ton of people that register but fail to meet people because of such a spread out community. Chances are they'll never come back. Thanks korean cowboy. Lots of lost sleep lol
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