Here's the deal.
Everything we sell is a physical product. Nothing electronic. We currently offer a print catalog for customers- and they way customers can request a catalog is through the form used to sign up for our email list.
Here's the problem.
Some people that land on the site just want a catalog... they do not want to get emails.
That's understandable. But since we use the form on our auto-responder to collect info, we need an email address. SO... we are losing the ability to collect names and addresses of people that WANT to give it to us. Ouch!
I think the solution is to have two forms. One for people who want to get our emails and one that wants our catalogs so we can get those names added to our weekly catalog mailings.
I know we can get a simple form set up that will email us names, addresses, etc. But that would be tedious (but it would be better than what we have... so not out of the question).
Ideally it could be set up so names and physical addresses go to a 'vertical response' type company that could be managed online.
Hey... I may be missing the obvious here, so if you have a suggestion, I am all ears!