Are solo ads effective

17 replies
Hey,

Any advice on how to use solo ads and what solo ads to use for targeted traffic.
#ads #effective #solo
  • Profile picture of the author NatesMarketing
    Mainly - Solo Ads are used to send people to a squeeze page so you can grow your own list.

    As to where to find solo ads - it depends on your niche. Buy Ads | BuySellAds is pretty popular. It's mainly in the MMO/IM niche.

    You can also find listings on WF..normally in the JV section.

    Are the effective? They can be. Depends how good the person's list is. Depends how good your squeeze page is. Etc.

    Honestly, I've done better with PPC...but that may just be me.
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  • Profile picture of the author twister85
    Originally Posted by sphinx82 View Post

    Hey,
    how to use solo ads
    You need to set up your funnel before you can start getting traffic from a solo ad. its the most important thing getting the traffic convert on your squeeze page if you're using it for email list building.

    Just research for the top solo ad sellers, a very good solo ad sellers are right here on the warrior forum, you can find them in the Warriors For Hire or Warrior Forum Classified Ads forums.

    Originally Posted by sphinx82 View Post

    what solo ads to use for targeted traffic.
    Depends on what niche your offer is in. If its in IM, go for highly targeted Internet marketing solo ads. make just you research the seller and fully satisfied with the reviews. test by purchasing the lowest ad package.

    Good luck!
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    • Profile picture of the author myob
      I use solo ads primarily for testing the reading audience response rate of ezines. Many, if not most niche-specialized ezine and newsletter publishers offer solo ads to their lists of subscribers. Check out directoryofezines.com, or slog through your favorite search engine.

      From experience, I categorically avoid "solo ad sellers" and buy solo ads only from established publishers. First I test response rates with inexpensive classified or sponsor ads. If the metrics (including conversions) are acceptable, then I'll place solo ads.

      In addition, if the publication is a good fit for my niche, I'll query the editor for article syndication (continuous free advertising). Publishers seem to be much more receptive above the masses of "article marketers" if you've previously been an advertiser.
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      “If I have seen further than others, it is by standing upon the shoulders of giants.” – Isaac Newton
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  • Profile picture of the author chocobo244
    From experience of solo ads provider and buyer for my own ad traffics, the questions I would ask is the following. I agreed with some points of myob opinions of If the metrics (including conversions) are acceptable, then I'll place solo ads.

    As as user, you need to be aware of the following:
    1) Build very awesome squeeze page. Those with free offers for people to opt-in and with strong value , is very good. The latest opt-in using video is proven to have strong ratio.
    2) Familiarity of your buyers behaviour on landing page is important for high conversion of opt-in, if they are use to navigate sites from your competitor page like how do they come across your website, what information they want from you to solve their problems and their reply can be constructed as your email autoresponder messages.
    3) Create offers backend that is relevant to solve the problems. (People want to solve problem after being educated.) Period.

    Some questions to ask are:
    1) How big is your list and are they have buyer potential?
    2) How he can generate the list ? Is it through legitimate PPC, event JV or something or just junk list generated with rotator, link builder etc. As these affects quality of traffic, and hence your offers as well.
    3) Buyers testimonial (very important)
    4) Metrics of conversion is opt-in. Most solo ads provider will say conversions varies on your squeeze page and your backend funnels after people opt-in. And the main guarantee is clicks.

    If your opt-in rate is 40% and above, I would have say this is brilliant to start with and improvise. If the backend sales possible even better.

    If you want to know more about solo ads and how does it help you, do PM me further and we can communicate.
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    Check out my converting solo ads for IM/MMO offers here. 60% subscribers from premium countries.

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  • Profile picture of the author chocobo244
    Forget to add one very important thing, test and measure your offers, traffic and landing page conversions.
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    Check out my converting solo ads for IM/MMO offers here. 60% subscribers from premium countries.

    Shorten your Facebook Ads process easily up with automation. Click here
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  • Profile picture of the author hustlinsmoke
    They used to be. Still can be if your careful in who you pick, so many it's hard to pick though, and don't go by one of those lists where people said they tried them out. The solo ad seller usually knows there testing there list and give them the cream of the crop and also those lists get outdated quick. A solo seller can kill a good list in just a month or so.
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  • Profile picture of the author goodplace6
    hi guys recently joined the warrior forum this is my first post ever on warrior forum and hopefully not my last. I am new to solo ads i was wondering how is that solo ad sellers can guarantee clicks? and even subscriptions?? aren't those real people doing the clicks? how do you guarantee what someone else will do??????
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    • Profile picture of the author hustlinsmoke
      I do not know of any reputable solo ad seller guaranteeing subscribtions.
      For the clicks they usually use a software program that when they blast the mail it will stop when the required clicks come it. Qualit click or something like that is one.
      Originally Posted by goodplace6 View Post

      hi guys recently joined the warrior forum this is my first post ever on warrior forum and hopefully not my last. I am new to solo ads i was wondering how is that solo ad sellers can guarantee clicks? and even subscriptions?? aren't those real people doing the clicks? how do you guarantee what someone else will do??????
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  • Profile picture of the author fatafat
    Informative forum thread, When you do decide to go for a Solo Ads?
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  • Profile picture of the author Bill Hugall
    I built my business to over $2k a month form the ground up using nothing but solo's. Now I do more than that, but for me it was very effective.

    The vendor is key and research is key, but most important of all is your email follow-up. There is some serious confusion out there right now about solo's. Most people believe that you will make back your entire investment on the actual solo based on the page funnel.

    With a solid, solid offer this can happen, but not having a well laid out customer driven email follow-up you may not see any ROI. That said when you work on your follow-up and quality high converting offers you will see a massive ROI!

    Solo's are lead gen not profit gen. If you can recoup your investment on the solo... Awesome and you should strive for it, but most of your success will come in email marketing. List building is the easy part! Email marketing is the learned craft.
    Hope that helps.
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    • Profile picture of the author hustlinsmoke
      Bill don't you sell solos and do safe swaps. I could swear I saw you on safe swaps.
      Originally Posted by Bill Hugall View Post

      I built my business to over $2k a month form the ground up using nothing but solo's. Now I do more than that, but for me it was very effective.

      The vendor is key and research is key, but most important of all is your email follow-up. There is some serious confusion out there right now about solo's. Most people believe that you will make back your entire investment on the actual solo based on the page funnel.

      With a solid, solid offer this can happen, but not having a well laid out customer driven email follow-up you may not see any ROI. That said when you work on your follow-up and quality high converting offers you will see a massive ROI!

      Solo's are lead gen not profit gen. If you can recoup your investment on the solo... Awesome and you should strive for it, but most of your success will come in email marketing. List building is the easy part! Email marketing is the learned craft.
      Hope that helps.
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      • Profile picture of the author Bill Hugall
        Originally Posted by hustlinsmoke View Post

        Bill don't you sell solos and do safe swaps. I could swear I saw you on safe swaps.
        I used to hangout on safe swaps. No I don't sell solo's. I have sold 2. Go back and have a look at my stats. Being a member of safe swaps does not mean you sell them. You know that :rolleyes:

        I have sold 2 100 click solo's. Didn't like how I felt about it.
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  • Profile picture of the author robbw
    Hey guys, I have successfully used solo ads in the past to build my list. It is a great way to do that - but you do have to make sure you do your research on the solo ad provider. There are some GOOD and some BAD ones. For solo ads, remember, it's not always the cheapest clicks that are the best. My two cents.
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  • Profile picture of the author ATAC
    They could be very effective but it depends on your sales funnel that you set in place and who you are buying the solo's from ...

    The biggest complainants that I here all the time is that people sign up and get their freebie and then opt out....

    So I would focus on value first and helping and fixing your prospective visitors problems to gain a better lead...
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  • Profile picture of the author adgaro
    Yes, solo ads can be very effective. Especially if you give people something they really want. Get a good relevant offer, go to Safe Swaps, find reputable members with good lists and start buying solo ads.
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  • Profile picture of the author AmitabhB
    Solos are definitely great. They are one of the fastest ways to build your business fast. But you need to be very careful when you are starting out.
    Here are few of the major steps you should take care before you start up with solo ad -

    1. Look at the various squeeze pages by other successful internet marketers & model them. Look at their headlines and sub-headlines. As of now, whats working is short and simple. Don't get it too lengthy.
    Here's a tip that has works for me pretty well.... Get a good converting product. preferably with a video sales page. Just swipe the main attractive points & hooks from the sales video and just add your little twist to it. Those words are mostly well-tested and have some good copy! Make them your headings & sub-headings in your squeeze page. Sent your subscribers directly to the sales video as soon as they subscribe. Get some good email autoresponder sequence ready in the back-end that provides some awesome value and also mildly promotes your affiliate product. Remember, they are new on your list. They don't know you yet. So build that relationship with them first before you start hitting hard on the. Go for soft pitch in the first emails. Avoid hard pitch as it can drive them away pretty soon.

    2. Before you buy any solos from someone, makes sure you look for some positive testimonials for them. This is crucial. Do not just buy from anyone and everyone. Be very careful on this or you may soon loose some big money on it. Try to get a trial offer at first, before you go big on this. Try to get a 150-200 guaranteed clicks to your ad. You should get it for around $50-$60.
    Start low. When you see its working for you, you can definitely go big later.

    3. Your headline of your solo emails is one of the most crucial factor. That's what gets your solos open at the first place. If you fail at this, you wont even get your email opened. Many good affiliate program provide good solo emails swipes. Follow them. They can help you a lot.

    4. Keep it short & simple. Do not go for long emails. Get your links at the beginning of your email.
    Remember, your first and foremost aim is to get that subscriber click your link! Do keep that in mind.

    5. Be ready to loose money the first few times. This is a bitter truth. You need to be ready to lose that investment at first. But once you get your conversion numbers and test your funnel, you will start seeing the result. be patient. I will suggest do not rely on just solo ads. Mix it up with few other free traffic generation methods.

    I hope these few tips will get you on the right track. Wish you the best with your endeavors!

    Regards
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  • Profile picture of the author Sarevok
    If you want to make them work, have a funnel in place and choose your vendors wisely.



    I personally buy solos all the time, and consider them one of my goto traffic sources.

    But if you don't have a sales funnel, and you're not building your list, and you don't choose your vendors wisely, you can and will lose your shirt.
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