Where are offline Businesses hanging out to market to

38 replies
I have a successful moving business called quick and easy moving. Using online marketing techniques I was able to create a company that literally went from zero to making over $10,000 a month in only 8 months.

So I now want to use those skills to help other small offline businesses. But lets be honest, they barely know how to use a computer a good percentage. While my online company is 3 or 4 - depending on the keywords - for my town I am not getting a lot of traffic.

So where do these businesses hang out? Where do I need to put my message so that it gets in front of them?

Any advice would be great. I am hoping some of the experts can help me out.

Thanks,

Jae
TheSuccessfulBiz.com
#businesses #hanging #market #offline
  • Profile picture of the author David Wilding
    It depends on how you want to do this. The obvious answer is they hang out at their business. If you want to meet them one by one there you go.

    If you want to make the process go a little faster try a business association or chamber of commerce meeting. If you really want to speed up the process make a presentation at the meeting(s).
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  • Profile picture of the author TimCastleman
    Well since you have proof of you going from 0 to 10k a month that is a great thing.

    What you could do is think bigger than your local market. What other movers would like to use the same info that helped you out and sell it to other moving companies nationwide.

    But if you wanted to go the local route:

    1. Figure out what you are going to sell them.
    2. Figure out who to market to
    3. Sell them your product or service

    The end.

    Tim
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  • Profile picture of the author Andy LaPointe
    Put together 30 minute how-to course teaching a few of your inside secrets and contact the local chamber of commerce. Tell them you will offer your course free of charge to chamber members. At your course, sell them on your 2 hour step-by-step course where you will take them by the hand and teach them everything you know.

    It's all about the marketing and positioning...

    Andy
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    • Profile picture of the author BlueStar
      Banned
      Originally Posted by Andy LaPointe View Post

      Put together 30 minute how-to course teaching a few of your inside secrets and contact the local chamber of commerce. Tell them you will offer your course free of charge to chamber members. At your course, sell them on your 2 hour step-by-step course where you will take them by the hand and teach them everything you know.

      It's all about the marketing and positioning...

      Andy
      People don't appreciate FREE.

      Charge $97 for a 90 min course sponsored by the local Chamber of Bozos. These people are terrible. Tell Local Chamber class size is Limited to 50 members (scarcity mentality). Don't let Chamber of Comm tell you anything, they are idiots.

      Do this during lunch 11:30 to 1pm.

      Provide a great lunch (caterer will sponsor event room) when seminar is over. Paid for with $97.

      Do presentation, make it lively.

      Afterward be available (booth or table) with product info and answer questions.

      Donate 50% ($2,000) of profits to Local Chamber of Bozos and the other 50% to Local Charity. Get charity and Local to staff event, so they are your helpers. Let Local Chamber collect all money.

      Now make sure you have Pics taken with Local Bozos and the Charity when giving them a nice check. Make sure you have a large check blown up 2'x4' and do a Press Release.

      You will then have 100s of local charities BEGGING you to do events. I turn down 100's, not enough time.

      Now post these Testimonials on your website, thank the Local Chamber and Charity, send update to your database, and REPEAT.

      Open offshore account
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      • Profile picture of the author voiceofreason
        Banned
        Hello Bluestar,

        Thanks for the description of this approach. I am fascinated by this approach, as I have a lot of public speaking under my belt. Could I ask if you approached the Chamber about speaking during their regularly scheduled events, or was this something outside noormal speaking engagements? (My guess is the latter, but just want to be sure)

        I ask because most of my local Chambers are booked solid for the Lunch N Learns for the next 5 - 6 months. Managed to land a few anyhow, but your method sounds more effective.
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        • Profile picture of the author BlueStar
          Banned
          Originally Posted by voiceofreason View Post

          Hello Bluestar,

          Thanks for the description of this approach. I am fascinated by this approach, as I have a lot of public speaking under my belt. Could I ask if you approached the Chamber about speaking during their regularly scheduled events, or was this something outside noormal speaking engagements? (My guess is the latter, but just want to be sure)

          I ask because most of my local Chambers are booked solid for the Lunch N Learns for the next 5 - 6 months. Managed to land a few anyhow, but your method sounds more effective.

          I sent a letter telling the Local Chamber that I would like to help them raise money. They liked the idea.

          If they are booked asked to do a Special meeting, not already on their schedule. Charities and Chambers are having a hard time raising money today, most are open to new ideas.

          After a few seminars I received so much business I didn't need to do any more seminars. Most of my bus is referral based. I do Target specific businesses to open a new account. I now target businesses that can cut me a check for 10k-20k minimum setup fee and 2k month.

          It is very easy to get bus owners to a meeting. If the Local Chamber doesnt support this then tell them you will mail their members anyways and donate the monies to another charity.
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  • Profile picture of the author jaeburnham
    Thank you all. I really enjoyed everyone's opinions. So very good tips.

    Seductive: really like your idea a lot.

    Jae
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    I am professional mover in Lansing , Michigan. I use only social media and internet marketing techniques to promote my company.

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  • Profile picture of the author jsherloc
    Jae,

    You can usually get the contact info for most local businesses from your local chamber's website database. The info they provide is great for cold-calling purposes!

    Also, take a look at "daplus.us" for business contact information. These databases are a GREAT place to start mining information.

    If you want to focus on a specific local industry, you might try doing a search for the local service in Google. Then start going through all of the google maps listings and compiling all of the contact info.

    All of these methods have helped quickly jumpstart my offline business.

    -Jim
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  • Profile picture of the author jeremiasmunn
    you have been quite successful, congrats on that, I'm new to this stuff, I'm bootstrapping, what I can say is that offline businesses as I had read would be better off using a combination of offline and online direct response marketing, offline on niche magazine ads and online PPC & SEO.
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  • Profile picture of the author p2y
    Go to meetup.com and find local business groups or find a seminar/convention related to your industry and make sure you attend the next one. Offer speaking engagements or put an ad up on craigslist offering a free online marketing seminar, rent ballroom at a cheap hotel and show them how to market their business online. Most won't want to do all that work (due to inexperience or time constraings) and thats when they can hire you!
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  • Profile picture of the author Maria Gudelis
    Hey Jae...

    "How I went from Zero to $10,000 for my business by using simple online marketing strategies...

    Would you like to do that too?"

    or some kind of headliner like that to:

    Position yourself as an expert in your local area to simply stun them with that success! Darn right they'd want to hire you now! That should be your elevator type pitch too... in biz networking meetings, chamber of commerce, BNI, social settings etc.

    ...even your local library - offer to give a free workshop...

    offer webinars with that title as well - just telling them your story -

    get publicity around that - issue press releases etc...

    phone your local radio biz station to get interviewed on that success story to promote your own 'local stimulus' plan for businesses....


    Show pictures of you , your business - you are in the trenches with them and you found a solution!

    Reminds me of how bill glazer had huge success increasing sales for his retail store...then taught marketing to others.....

    AND goe for your niche across the world (moving companies)...

    Cheers, maria
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  • Profile picture of the author artwebster
    Sell them your services.

    Decide what you are going to sell them.

    Is that as far as the thinking goes? Small business are found where they are - in the real world of bricks and mortar.

    Real businesses will tell you what they will buy and how you should sell it to them if you know how to go about it.

    Real businesses are worried about cutting expenses at the very earliest opportunity - NOT adding to them.

    Real businesses want more cash customers NOT web site visitors.

    Cut their expenses, show them where the cash customers are and you will have a client for life.

    Did you know that if a small business is making a net profit of 5% (which is pretty good) your $1,000 service must produce $20,000 in gross revenue just so the small business does not make less profit?

    Give them the money with which to pay you and then sell other services out of the real savings they will continue to make - is that so difficult?
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    • Profile picture of the author BlueStar
      Banned
      Originally Posted by artwebster View Post


      Did you know that if a small business is making a net profit of 5% (which is pretty good) your $1,000 service must produce $20,000 in gross revenue just so the small business does not make less profit?
      I'm going to 100% disagree with you.

      I have owned several brick and mortar businesses over the last 30 years so I'll give you my take.

      You are looking at the Micro effect, that is not how you measure ROI (Return on Investment). This is why I thrive and get big bucks with biz owners for my marketing.

      Micro, yes, your are correct. But that is not how you Build a business.

      If I spend $100 to attract a new customer and I net zero profit I can still make a small Fortune.

      Ever hear of Google, Twitter, Facebook, etc... Google perfected this model.

      Let me elaborate.

      I Break even on every new customer.

      I now have a Customer to market to. If I capture their info I can continue to market to them. The easiest customer to Sell to is your current customer.

      If worked properly, you can sell to this customer over and over, get referrals (repeat process) Repeat biz and referrals are practically Free.

      Continue to build Database which increases the Value of the company.

      Did you know that many co's pay thousands of dollars per customer to build databases of customers?

      As your customer database grows you have more opportunities to market more effectively, pickup market share, be more efficient with employees, etc... so much more opportunity.
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  • Profile picture of the author jaeburnham
    Thank you all for your advice.

    Maria: I am part of the 14 Day Power Challenge so I hope learn more from you. I am more interested in that elevator pitch you spoke about...I didn't quite get that.

    I have been told that my story is very compelling. I loathe to speak of it too much as I don't want to sound boastful or come off as a quack. Am I missing the point here?

    Jae
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    I am professional mover in Lansing , Michigan. I use only social media and internet marketing techniques to promote my company.

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    • Profile picture of the author Chuck Staff
      Jae:

      Maria's 14-Day Challenge Rocks and her $5 MindMap WSO is awesome.

      You said you needed some help with the "Elevator Speech"...

      Fellow Warrior Shaun O'Reilly has a great FREE report to help you develop a solid, money-making "Elevator Speech".

      Shaun's sig file reads: Get your Free Offline Client Report by going to: www.GetOfflineClients.com It's a very good report and the price is certainly right. Have a look see...

      Congrats on your business success! Offline business owners will pay you handsomly to learn how you did it and that, I'll bet, beats the hell out of humpin' furniture up and down stairs!

      Chuck
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      • Profile picture of the author Steven Bruce
        Jae,

        I have been considering subscribing to offlinebiz.com. What has your experience been? It sounds like it hasn't met all of your needs in terms of getting started. Would you recommend the site? Any thoughts you can share would be appreciated. Thanks.

        Max
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        • Profile picture of the author jaeburnham
          Originally Posted by FlaMax View Post

          Jae,

          I have been considering subscribing to offlinebiz.com. What has your experience been? It sounds like it hasn't met all of your needs in terms of getting started. Would you recommend the site? Any thoughts you can share would be appreciated. Thanks.

          Max
          Max.

          I'll be honest. It is not what I thought it would be. Some very helpful people on the forum, and some excellent advice, but most of it rehashed stuff. It seems people there are not so willing to part with their secrets as they here on this forum.

          There are good material that is provided like a their 4 line letter which gets good results, but I got that same letter concept here without having to pay the monthly fee.

          Factually, I got a great 4 line letter on this thread which I have been testing. It is producing some good results. As good as OfflineBiz's.

          However, all the material is concentrated there so you won't have to go looking for it like you do here. And Andrew and Jim are very helpful and are more than willing to point you in the right direction.

          Beware, Andrew can be a bit of a prick. But his advice is solid.

          Jae
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          I am professional mover in Lansing , Michigan. I use only social media and internet marketing techniques to promote my company.

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          • Profile picture of the author Steven Bruce
            Jae,

            Thanks for the feedback. Much appreciated. I definitely agree with you about the excellent info available on this forum.

            Max
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  • Profile picture of the author Chris Lagarde
    When you're ready to share your insights Jae, remember to use

    RED CAPS IN A SUPER LARGE FONT SIZE


    ...a crucial piece of advice no one else had shared with you 'til now.
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    • Profile picture of the author jaeburnham
      WOW. Can't tell if that was a criticism or some piece of advice that I should some how get.

      Ah well...

      Maybe I am just too new still.

      Jae

      Originally Posted by Chris Lagarde View Post

      When you're ready to share your insights Jae, remember to use

      RED CAPS IN A SUPER LARGE FONT SIZE


      ...a crucial piece of advice no one else had shared with you 'til now.
      Signature

      I am professional mover in Lansing , Michigan. I use only social media and internet marketing techniques to promote my company.

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      • Profile picture of the author AndrewCavanagh
        Yes brick and mortar business owners are usually right there working in their businesses.

        With your background you won't have much trouble talking to them.

        I suggest you just start with business owners you know and business owners your friends know and just go have a chat with them.

        As you know business owners LOVE talking to other business owners (the peer to peer conversation).

        And if you have ideas that can help them make more sales and profits then they'll want to talk to you all day.

        Kindest regards,
        Andrew Cavanagh
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        • Profile picture of the author Gary And Billy
          Hi Jae

          I provide an auto-responder service to offline businesses and currently have around 200 local small businesses paying me £29.99 per month.

          I can't sell and use this system:

          1) I make a list of the types of business I am targetting.

          2) I write a generic report with a headline that is specific to their business. eg. "How To Double Your Truck Rental Profits In 90 Days". I make sure that the report is so generic that I only need to change one word throughout the report and that is the name of the business that they are in. So the next report might read How To Double Your Beauty Salon Profits in 90 Days" .....and so on.

          3) I then go through the Yellow Pages or do an online search for businesses that I made a list of in step 1.

          4) I send a one page letter to them telling that there is a free book for them to download at www.yoursitedotcom. The letter is very simple and points them towards a landing page where in order to get the book they submit their name and email address.

          5) They download the book (I generally get a 25 to 40 per cent take up on this offer depending on they type of business it is)

          6) They read the book and if they are interested they do whatever call to action you require: ring you, sign up etc etc.

          7) If they don't do anything they are now on my mailing list and I can then do an email marketing campaign.

          It works for me and has enable me to get customers without ever having to do cold calling which I hate and am not comfortable doing.

          I thought that Seductives suggestion was very good, but the other suggestion of the Chamber Of Commerce should not be overlooked. They provide networking events, directories of businesses etc. I think that you would really benefit from joining.

          Good luck with your business.

          Gary
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          • Profile picture of the author BlueStar
            Banned
            Originally Posted by Gary And Billy View Post

            Hi Jae

            I provide an auto-responder service to offline businesses and currently have around 200 local small businesses paying me £29.99 per month.

            Gary

            Very similar approach as mine. Why so cheap?

            Are you writing their auto responders, managing their campaigns, any templates, etc...

            6,000 Quid a month, not bad. Do you offer other products/services?
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          • Profile picture of the author davidkimball
            Gary and Billy,

            Would you be willing to part with a copy of that report you talked about?

            David



            [quote=Gary And Billy;779202]Hi Jae

            I provide an auto-responder service to offline businesses and currently have around 200 local small businesses paying me £29.99 per month.

            I can't sell and use this system:

            1) I make a list of the types of business I am targetting.
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  • Profile picture of the author jaeburnham
    Gary and Billy;

    Thank you. Wonderful idea. Do you have a spare copy that I could see for a template? although I am sure that I could write a could article for myself.

    I am already doing something like Seductive mention as I belong to Offlinebiz.com. (Thank you Andrew for your post here.)

    But you have a wonderful idea that I think I would like to duplicate. Of course I have never made a landing page in life so that will be a bit of a barrier.

    Jae
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    I am professional mover in Lansing , Michigan. I use only social media and internet marketing techniques to promote my company.

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    • Profile picture of the author Gary And Billy
      Originally Posted by jaeburnham View Post

      Gary and Billy;

      Thank you. Wonderful idea. Do you have a spare copy that I could see for a template? although I am sure that I could write a could article for myself.

      I am already doing something like Seductive mention as I belong to Offlinebiz.com. (Thank you Andrew for your post here.)

      But you have a wonderful idea that I think I would like to duplicate. Of course I have never made a landing page in life so that will be a bit of a barrier.

      Jae
      Jae

      I will put something together for you which will explain the whole process in furhter detail with real life examples etc.

      Gary
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  • Profile picture of the author Slippy
    They probably hang out at their work

    1) visit them
    2) cold call them
    3) find out their mailing address. mail them
    4) email them.

    If you know who you are looking for, you can pull up lists of these businesses and their mailing address and contact info. I would do that.

    Cheers,
    Nick
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  • Profile picture of the author Always-A-Warrior
    I'm doing the same thing. I concentrate on local stores and businesses when going out for a loaf of bread or just talking with friends. Word of mouth seems to work better. Make friends with those that are well respected in the community then its smooth sailing from there. Once again it's that viral thing. I know Kevin Wilkes has something coming up tomorrow and also I can't remember who but I watched a video about Licensing which got my attention. Retaining fee + Residuals = Big bucks.

    Oh and don't forget to get your .Tel name before its gone.

    x
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  • Profile picture of the author JohnMcCabe
    Jae, if you want to stick with local companies, you've gotten some good advice.

    If you want to go national teaching other movers, look to the trade magazines and journals. Submit articles to them with advice, case studies, etc. and accept the author bio link as payment.

    Perry Marshall has an excellent course on using what he calls 'white papers' (and what those here on the forum will recognize as the free report opt-in bribe) for B2B marketing. Highly recommended...
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    • Profile picture of the author jaeburnham
      Thats great advice thank you.

      Originally Posted by JohnMcCabe View Post

      Jae, if you want to stick with local companies, you've gotten some good advice.

      If you want to go national teaching other movers, look to the trade magazines and journals. Submit articles to them with advice, case studies, etc. and accept the author bio link as payment.

      Perry Marshall has an excellent course on using what he calls 'white papers' (and what those here on the forum will recognize as the free report opt-in bribe) for B2B marketing. Highly recommended...
      Signature

      I am professional mover in Lansing , Michigan. I use only social media and internet marketing techniques to promote my company.

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  • Profile picture of the author MakeCash
    Jae

    The idea above about running a free 30 min. Workshop is a great idea that could bring in a ton of money. I recently attended a free workshop on success at the library. It was put together by someone who is trying to hire me full time to do IM for him.

    The outcome was overwhelming by running a simple ad in craigslist and he got a couple of sign ups for his 3 hour seminar.

    Not only did he make money of his signups but he was able to collect about 15 email addresses of highly targeted prospects..

    The best part about it is that it was completely free considered it took place in the library.

    It was mentioned above but i just wanted to reiterate the importance of this overlooked tool. Use your local library to run workshops that help build your name recognition in your local community.

    After a couple of free workshops you'll have a decent size list and you could even get a couple of free testimonials to put up on your site.

    Even if you dont make any money directly from the free workshop, the testimonials you could get are more than worth it when it comes to establishing yourself as the local authority for IM services.


    -MakeCash
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  • Profile picture of the author xlfutur1
    If you can go from zero to 10K in a short time, then write a report ala Jeff Paul and do a direct mail campaign or advertise in moving company newsletters or publications. You could test a list in your state to get your feet wet.

    In the ad you could offer a free report (ie long sales letter) that explains everything you did and the sells a $497 package of a manual, videos, etc. to show them how they can do the same.

    It really is no different than what Joe Polish has done with carpet cleaners. One of the best markets to sell to is a niche that you know and have a track record in you are "one of them". If you speak their language and can show them how to be more successful and make more money, you can build a huge business just selling information. good luck!
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  • Profile picture of the author theinfomaven
    The Local SBA is a gold mine. Seriously.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by voiceofreason View Post

      Hello Bluestar,

      Thanks for the description of this approach. I am fascinated by this approach, as I have a lot of public speaking under my belt. Could I ask if you approached the Chamber about speaking during their regularly scheduled events, or was this something outside noormal speaking engagements? (My guess is the latter, but just want to be sure)

      I ask because most of my local Chambers are booked solid for the Lunch N Learns for the next 5 - 6 months. Managed to land a few anyhow, but your method sounds more effective.
      They may be booked on paper for the next 20-25 weekly meetings, but I can guarantee you some of those commitments will fall through. Life happens.

      You can be the Chamber booker's hero by volunteering to fill sudden vacancies should someone drop out. As someone who has scheduled speakers for my local Toastmasters meetings in the past, I know what the panic feels like when your main speaker calls you the night before and tells you they won't be at the meeting. I thanked my lucky stars we had a few members who always had a speech ready when called on to fill in.

      Be the guy with a program, ready to fill in on short notice.

      Make the same offer to your local service clubs (Lions, Kiwanis, etc.).

      Your speaking calendar should fill pretty quickly...
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      • Profile picture of the author Jillian Slack
        Here is another idea for finding small biz owners who might be interested in your services.

        Not sure if this is a trend only where I live or if people are doing this across the country, but lately I've seen a lot more people advertising their businesses using small Coroplast signs sitting out along the road.

        Coroplast signs are like a lightweight version of real estate signs.

        Coro = corroguated

        Plast = plastic

        They're fairly inexpensive to have printed up.

        We had a big ice storm here in January 2007 and were without power for two weeks. After that, the coroplast signs started popping up for tree businesses, debris haulers, roofers, etc. As we started to recover from the storm, we saw fewer of these signs, but some businesses are still using them.

        Maybe it's because they're a cheaper alternative to other forms of advertising. Maybe it's because they're portable and you can move them all over town.

        So if you see these coroplast signs sitting around town, that's a sign that these business owners realize they need to take steps toward getting more business, and they're obviously open to non-traditional forms of marketing since coroplast signs aren't the norm.

        Another idea --

        Do you see a lot of business owners setting their company vehicles out, like big signs?

        There are a few companies around here that do this routinely. 1-800-Got-Junk is one of them. Every weekend, I see a couple of their big, blue trucks backed up in business parking lots. They're usually on busy corners. Lately they've been parked in businesses that have gone under.

        If they need business so badly that they can spare one or two of their trucks over a weekend, they NEED some help, dude.

        Jill
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      • Profile picture of the author Maria Gudelis
        Originally Posted by JohnMcCabe View Post

        They may be booked on paper for the next 20-25 weekly meetings, but I can guarantee you some of those commitments will fall through. Life happens.

        You can be the Chamber booker's hero by volunteering to fill sudden vacancies should someone drop out. As someone who has scheduled speakers for my local Toastmasters meetings in the past, I know what the panic feels like when your main speaker calls you the night before and tells you they won't be at the meeting. I thanked my lucky stars we had a few members who always had a speech ready when called on to fill in.

        Be the guy with a program, ready to fill in on short notice.

        Make the same offer to your local service clubs (Lions, Kiwanis, etc.).

        Your speaking calendar should fill pretty quickly...
        John is bang on - keep calling to see if a speaker fell thru! One of my friends recently dragged her derriere to a chamber event early in the morning...then the speaker indeed wasn't there!

        BlueStar - I'm ROFL about the chamber of bozos reference!
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  • Profile picture of the author gtara4
    I would use Craigs List.
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