A fresh start. (Choosing first real niche)

8 replies
Newbies: For valuable information on picking your first niche, check out Rod's replies below.

Edit: Baggage removed.

Time changes some things, hopefully my impatience and naivety, but the desire for a 100% flexible job never changed. This time around I want to focus more on what I can actually do to help people, rather than the end result: money. So I've seen many people talk about doing what you know or going for niches closely related to a passion. There are a few fields in which I could actually help; language studies, weight loss and cooking. Then there's passions like writing, literature and music. (I also love to help people in general on the condition that I don't dislike them.)

I'm fluent in 3 languages and have a certain knack for learning the correct pronunciation quickly. Some experience teaching, but not very extensive
.
As far as weight loss goes, here's the thing, I lost about 80 pounds without following any diet, training program, having a personal trainer... and I'm pretty sure I can explain how to do the same in a cohesive way, but! it's not the "instant fix" most of the target group seems to be looking for(and will honestly most likely never find... I guess there's always lipo). Also I hear that it's such a competitive market that I would need the backing of McDonalds to be able to make a splash. As for cooking it's the sort of thing where I started early and just kept at it.

Just to make this crystal clear: I'm not asking for a complete business model, simply a nudge in the right direction. I have been researching keywords and niches, but the competition always seems overwhelming. Is it a case where simply bracing yourself and going for it is the best course of action? Also I just got a job in sales both to finance the often fruitless starting period, as well as getting some first hand sales experience... thoughts on this?

Sorry for the long wall of text.

PS. If you disagree with the whole "going with what you know" concept, feel free to chime in regardless!
#fresh #start
  • Profile picture of the author Rod Cortez
    Just to make this crystal clear: I'm not asking for a complete business model, simply a nudge in the right direction. I have been researching keywords and niches, but the competition always seems overwhelming.

    Is it a case where simply bracing yourself and going for it is the best course of action? Also I just got a job in sales both to finance the often fruitless starting period, as well as getting some first hand sales experience... thoughts on this?
    I usually send people who are starting out here (because they need to take a principle-based approach instead of looking for the magic bullet or chasing after the newest shiny object):

    http://www.warriorforum.com/main-internet-marketing-discussion-forum/500934-57-lessons-learned-over-14-years-internet-marketing-list-i-wish-i-had-when-i-first-started.html

    In a nutshell, most people start off asking the wrong questions, such as which affiliate program should they promote? Or should they start with affiliate marketing or create their own products or go offline and try and get SEO clients or should they send traffic to CPA offers? Or something else?

    Today's online entrepreneurs are facing a double-edged sword today. Today there is far more ways of making money online than ever before; even than 4-5 years ago. But the flipside of that is there is also a dearth of information on how to get started, an endless supply of coaching programs, and promises of making 5k per month using XYZ method or 38,000 per month or what have you.

    The very FIRST thing I recommend people to do is to get absolute clarity on what you want to accomplish in life. I advise people to spend a whole weekend and/or a couple of days away from all modern life, sit down with a pen and a notebook (not a PC as it won't have the same impact), and WRITE down in one column what you really want and in the other column things that you don't WANT.

    Once you get absolute clarity on what you want, it will help you in the decision-making process when you begin doing your research on the different business models out there.

    Should you open an online store?

    Should you build an authority website?

    Should you build a series of 3 to 10 page blogs and hire VAs to do daily postings and build links to your post?

    Should you join a PPC membership website and learn how to send PPC traffic to offers?

    Should you learn about PPV traffic and/or media buys and send them to your offers?

    Should you combine creating your own products with affiliate AND CPA offers while building a list of prospects?

    Or any combination of the above?

    Oh man, what's a beginner to do? It CAN get overwhelming.

    Without knowing more about you, it's difficult to advise you what the "best course of action" would be to take. There are so many business models out there.

    In general terms I advise people to approach this like a real business. Treat this endeavor as though you put 2.5 million dollars of your own money into this endeavor and that you'll stay focused on the things you need to do in order to succeed.

    Instead of looking for the latest and greatest "system" or "product", look for specific needs and wants. Look for a specific problem or issue that people (or other businesses) have and find a way to solve it. You can use existing products or services to solve their problems or you can create your own or both.

    Spend at least a few weeks researching different business models, invest money in a couple of courses and study them and take notes.

    One of the most successful Warriors I know first came into this forum a few years ago as a complete newbie. What he did was read a lot of the content in this forum, he figured out who the leaders and experts were based on their consistent postings, and he would CALL Them and talk to them on the phone or via Skype, of course, with their permission.

    He took all that information and wrote down a basic outline of what he was going to do and then he took massive action. Today he's a millionaire and a very respected marketer.

    RoD
    Signature
    "Your personal philosophy is the greatest determining factor in how your life works out."
    - Jim Rohn
    {{ DiscussionBoard.errors[8372783].message }}
    • Profile picture of the author ragnartm
      Rod, I just came back from a trip to virtual no man's land in Norway, where I spent days doing more or less what you said, except I was just sitting outside making "mental notes", and maybe the odd note on my 0 bar phone. And the problem that kept resurfacing was the fact that I have a few things that I THINK I would like to do with my life, and none that stand out. Maybe it's because I'm still young and inexperienced? I concluded with something along the lines of: I like to read, write, learn, teach(although not to kids at this point in time) so honestly the subject is more or less irrelevant. Then there's the flexibility of having an income based on the internet... very tempting. (As living in and experiencing many countries is a major interest of mine.) Sorry if I misinterpreted what you meant and thanks a lot for the reply, going to read the post now.

      Edit: I am still in the studying phase, and trying to absorb as much as I can. Will start to take notes! Will start to focus even more on discerning who the true experts are, and try my hand at reaching out to them.

      Edit2: Always inspiring to hear about the success of newbies, thank you for that as well.
      Signature

      Ragnar.

      Quality over quantity. Hire me to write highly shareable, user focused blog posts or articles.

      {{ DiscussionBoard.errors[8372828].message }}
  • That's a great post from Rod! Very inspiring about the newbie warrior that became a millionaire too.

    I do agree with you (ragnartm) that you should go with what you know, given that:

    1) It's something that intersects with at least a somewhat high-demand market

    2) It's something you enjoy

    I wish you the best. Hopefully you'll be able to find something that truly suits you that you'll be able to enjoy and succeed at.
    Signature
    Need Music For Your Videos, Podcasts, Sites, etc? Get It Now On My YouTube Channel!
    {{ DiscussionBoard.errors[8372830].message }}
    • Profile picture of the author ragnartm
      Originally Posted by Long Beach Nathan View Post

      That's a great post from Rod! Very inspiring about the newbie warrior that became a millionaire too.

      I do agree with you (ragnartm) that you should go with what you know, given that:

      1) It's something that intersects with at least a somewhat high-demand market

      2) It's something you enjoy

      I wish you the best. Hopefully you'll be able to find something that truly suits you that you'll be able to enjoy and succeed at.
      I have been blessed enough that most of what I know is something I enjoy doing and researching about... and I am finding some high-demand markets, just planning out different routes of attack. Thank you for the reply, and the wishes. I wish you better than the best! And yes, truly a great reply from Rod, exactly the kind of reply I was hoping to inspire with my post. (Again thank you.)
      Signature

      Ragnar.

      Quality over quantity. Hire me to write highly shareable, user focused blog posts or articles.

      {{ DiscussionBoard.errors[8372877].message }}
  • Profile picture of the author Rod Cortez
    I got this via PM from another Warrior and thought it would be more beneficial to post my response here:

    If I could ask you to clarify just one thing for me... you mentioned looking for needs and wants, did you mean incredibly specific ones? Would the want for "losing weight without exercise" be specific enough, or would something like "kitchen renovation for physically handicapped" be ideal? Or am I perhaps missing the point entirely? Other than that the reply was very coherent and easy to understand.
    A lot of beginners fall prey to the "analysis of paralysis" trap. Which is understandable because there is a lot of information out there.

    Many entrepreneurs advise you to start with your passions and that's generally good advice, as long as your passion can be profitable. However, if you've ever read periodicals or websites from Entrepreneur Magazine, Forbes, Fast Company, etc. you'll find many, many examples of entrepreneurs who saw a need or gap in a market or niche and knew little or nothing about it, but they KNEW how to find the talent / outsource / etc. to solve whatever problem that market or niche had.

    My very first niche I went into was wedding planning on a budget. I created an infoproduct that showed couples how to plan an extraordinary wedding on a budget. Now wedding planning is a niche or subset of the wedding market. Selling bridal gowns is another niche, and selling designer wedding gowns is considered a micro-niche because it is so specialized.

    When I talk about specific needs or wants I generally use the dating market as an example because I've been in it for so long and at one point I had a lot of websites catering to many of the niches found there.

    Now the dating market and many of it's niches are VERY competitive and I generally don't recommned it for a newbie marketer unless they're willing to do what it takes to become competitive.

    Now one of the more popular niches under the dating market is the dating advice for men ages 18 to 35 because that is a rabidly desperate market. And there are new potential customers born every second (I'm not kidding).

    Some micro-niches would be:

    dating advice for newly divorced men
    how to improve your text game
    dating advice for seniors (don't call them "seniors" and your conversions will double)
    how to get your girlfriend back

    Each of these niches and micro-niches solves a very specific problem (or need or want) and if you did some research in market places like Clickbank or performed some cursory research using Google, Bing, & Yahoo using certain keywords you can easily find on competitor's websites.....you'd see that there are plenty of products with affiliate programs that cater to these needs.

    This a huge sign that it's a viable market and that it's large enough to build a sustainable business around it.

    At one point, I had over 30 websites in the dating niche and was marketing well over 120 products and services, about 1/3rd of them were my own products. But before I got to that level, I started out with ONE product and then I created and promoted more them, gradually.

    I hope this answers your question and if not, feel free to PM me.

    RoD
    Signature
    "Your personal philosophy is the greatest determining factor in how your life works out."
    - Jim Rohn
    {{ DiscussionBoard.errors[8373207].message }}
    • Profile picture of the author Jarrett
      Banned
      First.. if you're starting fresh..

      START FRESH!

      get rid of the baggage... that you're already bringing along.. - that's not starting fresh.

      If you created a product that sucks in the past.. It's in the past.
      It's done. move on. Don't even mention it again. lol.

      Otherwise the guilt and shame is just going to weight you down and stop you from conquering and moving forward.

      Also.. Why did you mention the negatives about yourself? completely unnecessary. don't down yourself and be your own worst enemy..

      If you lost 80 pounds.. that is AWESOME! and thats worth bragging about.. that's a HUGE accomplishment and you should feel great about that.

      If you know 3 languages.. that's 3 more than most people lol.. so again, that's great man.


      Next, as far as what direction you should go.. YES. I'd say follow your passion.
      My instict would be weight loss.

      It's a big massive market (which is GREAT. it means lots of traffic.. it means there's growth to scale)

      It's evergreen.. not going out of style anytime soon.

      There's tons of money in it.. and people are constantly buying new products..

      So yes.. that would be the winning niche in my mind..

      and don't give a rat's ass about competition. Competition is a myth perpetuated by scared people who believe there are monsters under their bed.

      If you create a product on weight loss.. and someone else has a book on weight loss.. is he really your competition?

      no. he's simply a potential jv partner or affiliate that you haven't met yet

      Remember.. it's the weight loss niche.. people don't just buy 1 product.. they buy TONS..

      If he's got a product in weight loss.. he's got a list of weight loss BUYERS and is looking for other good weight loss products to promote to them.. so why not yours?

      And you've got tons of ways to make money in weight loss and get traffic..
      Blogs, youtube, seo, facebook, ppc, banners, etc..

      Sure, trying to rank #1 for "weight loss" on google is going to be rough..
      but who says you have to?

      You can make a million dollars from ranking #3 on 'best weight loss diet for moms'..

      Or you can make 6 figures for just getting 1 video on youtube as a Related video to a popular cooking video...

      That's it.

      Think Differently.
      Face your fears and jump in the deep end!

      stay thirsty my friend..
      {{ DiscussionBoard.errors[8373406].message }}
      • Profile picture of the author ragnartm
        Jarrett, first of all thank you for taking the time to reply in a thorough, cohesive manner. Bringing along the baggage was my way of showing my sincerity in hopes of inspiring equally or more sincere responses, maybe it was a bit misguided, haha. But in the interest of moving the focus of this post to the value provided in the comment section, as well as 100% moving on, I removed it. Similarly for the negative aspects.

        Onto the real matter at hand, thank you for your advice on niche selection. There are just so many possibilities these days that it's hard to not get lost. I have a general product idea as well as the ability for releasing it in multiple languages... maybe it indeed is the way to go. Also, optimism has never been my strong suit, so thank you for a better alternative when it comes to general outlook on this business venture.

        Do I say thank you a bit too much? Haha.
        Signature

        Ragnar.

        Quality over quantity. Hire me to write highly shareable, user focused blog posts or articles.

        {{ DiscussionBoard.errors[8373452].message }}
  • Profile picture of the author mialove
    Competition it's not a bad word. Actually, i like competition, because i know that there is $$ to be made in the niche.
    SEO it's not the only way.
    If you will brand yourself in weight lost market (branding is very important), and take advantage on your 3 languages, you can make it.
    Please remember, your "hook" and good copyrighting is very important.
    {{ DiscussionBoard.errors[8374092].message }}

Trending Topics