4 replies
Does everyone use a freebie to entice people to opt-in?

I have created a couple of different versions to test but continue to be intrigued by those who say that providing a Free gift leads to a list of freebie seekers.

I am inclined to agree that I want people to sign onto my list because they like what I have to share, not because they feel like they are getting something of value for free. Yet I can understand how just offering a newsletter might not be enticing enough.

But, how can I expect them to purchase later if the relationship started out with this "free" dynamic?

Am I just being naive? Thoughts? School me folks!
#freebie
  • Profile picture of the author Shenpen
    Just free information/newsletter. No data on results yet.
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  • Profile picture of the author Alex Cohen
    Originally Posted by AdaGirl View Post

    Does everyone use a freebie to entice people to opt-in?

    I have created a couple of different versions to test but continue to be intrigued by those who say that providing a Free gift leads to a list of freebie seekers.

    I am inclined to agree that I want people to sign onto my list because they like what I have to share, not because they feel like they are getting something of value for free. Yet I can understand how just offering a newsletter might not be enticing enough.

    But, how can I expect them to purchase later if the relationship started out with this "free" dynamic?

    Am I just being naive? Thoughts? School me folks!
    Granted, buyer lists produce better results, but that doesn't mean freebie lists aren't worth building. They can still be very profitable if you get enough subscribers on them and build trust with your emails.

    Alex
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  • Profile picture of the author writeaway


    I achieved the 1000+ % improvement you see above (top = old list bottom = new list) with NO FREEBIES.
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    Want To Make More Money Online? Invest in BETTER CONTENT!
    Articles - Blogs - Authority sites - Ecommerce descriptions - Emails - Youtube video scripts - AFFORDABLE RATES!
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  • Profile picture of the author shane_k
    Originally Posted by AdaGirl View Post

    I have created a couple of different versions to test but continue to be intrigued by those who say that providing a Free gift leads to a list of freebie seekers.
    First off, if you are just starting out with building an email list then my recommendation is not to worry about the whole "freebie seekers" thing.

    Why?

    Because there is a fundamental problem with claiming "freebie seeker" especially when you haven't even developed the basic email marketing skills.

    What are the basic email marketing skills? In my opinion they are

    1) How to get people to opt-in to your list

    2) How to get people opening your emails

    3) How to get people to click on the links in your emails

    4) How to get people to buy what you are promoting, or to take the action you want them to take


    My thought is if you are weak in any of these areas, and lack 1 or more of the above skills then you really can't tell if someone is a freebie seeker or not.

    Plus the whole "freebie seeker" claim is sometimes used as an excuse by a lot of marketers who lack the above skills but either don't know it or don't want to admit it, and/or they are doing something wrong like spamming their lists, or using a churn and burn strategy.

    And instead of admitting these things they want to blame the freebie seeker.

    Now I am not saying that freebie seekers don't exist, they do. But, they shouldn't really be a problem.

    In truth if you are doing things right, and you work on the skills I mentioned above then they should ONLY be a small part of your list - and not your whole list, or most of your list.

    If someone is claiming that their whole list is freebie seekers, or that most of their list is freebie seekers then you have to wonder what is it that they are doing wrong. Because that is not a normal situation.



    But, how can I expect them to purchase later if the relationship started out with this "free" dynamic?
    By learning the skills I mentioned above.

    But of course even if you do learn the skills above you are not going to sell everyone.

    No matter what, a small percentage is not going to buy. But that doesn't mean they are the so called freebie seeker.

    In my sales job we are taught to look at our sales in thirds.

    a 1/3 of your customers will always buy from you

    a 1/3 of your customers will never buy from you

    and a 1/3 of your customers will be on the fence.


    Obviously we are going to love the first group, they are our best customers.

    We hate the second group, but in my sales job we are taught not to focus on them because that is a waste of time.

    Instead we are taught to focus on the final group. This is where as your skills grow, whether if it's in sales or in marketing to your email list, you will find your sales grow in conjunction with them.

    Once all the above skills are at a competent level then and only then can you really determine if someone is a freebie seeker or not.

    So focus on developing your basic email marketing skills first, and focus on the final group of your customers instead of worrying right now about freebie seekers.
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