To Blog Or Not To Blog

25 replies
Ok so I've been working on a blog for sometime now and I was wondering is it really necessary for an Internet Marketer to start a blog or should we just stick to setting up squeeze pages getting traffic to that squeeze page and then monetizing using different techniques?

I mean two marketers I follow are Robert Plank and Jason Fladlien. To me these two are who have really made me be successful online but Robert has a blog and preaches why we should get one for reasons like authority and social proof while Jason used to have a blog but doesn't seem to keep up with it... I think the last post was since 2011.

So I was wondering should I stick to the normal IM or are blogs the new evolution of internet marketing?
#blog
  • Profile picture of the author Miguelito203
    Originally Posted by oppyeaunome View Post

    Ok so I've been working on a blog for sometime now and I was wondering is it really necessary for an Internet Marketer to start a blog or should we just stick to setting up squeeze pages getting traffic to that squeeze page and then monetizing using different techniques?

    I mean two marketers I follow are Robert Plank and Jason Fladlien. To me these two are who have really made me be successful online but Robert has a blog and preaches why we should get one for reasons like authority and social proof while Jason used to have a blog but doesn't seem to keep up with it... I think the last post was since 2011.

    So I was wondering should I stick to the normal IM or are blogs the new evolution of internet marketing?
    Blogs are part of normal IM. Not only do they allow you to generate residual income and multiple streams of income at that, but they allow you to create like a central hub in order to brand yourself. When I first learn about people, a blog is one of the first thing I look for, so that I can get to know more about them and stuff. It's just kind of expected -- even if blogging isn't the primary model you use to make your money.

    Joey
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  • Profile picture of the author Marketing Fool
    At the end of the day...the answer is...why not? Do both... you probably won't make a ton of money from your blog but it's a nice central hub and if you do happen to gain a solid readership...that's a plus.
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  • Profile picture of the author JonP
    Blogging is a great way of branding yourself to your potential customers, it's a great way to help people to get to know you, like you, and trust you. If you have some extra time it's a great idea to create a blog and post on a frequent basis. You definitely want to take the actions that make you money first but if there is time left over write some useful content and put it on your blog, it can only help you in the long run.

    Jon.
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  • Profile picture of the author writeaway
    Blogs give you a base from which you can brand. It also opens up a centralized place where you can get feedback from the members of your different lists.
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  • Profile picture of the author Slin
    Blogs give you a base for traffic as well, with just a post or two a day you can build up a good amount of traffic that lasts for a long time. It'll save you some money and you can build up a good relationship as well.

    Of course I base most of my online business on my blogs So I might be a little bit biased. But I figure why not? I mean 30 minutes a day and you can get a good blog going within a few months.
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  • Profile picture of the author troy23
    I have a website with a blog built into it so I am getting the best of both worlds. I can advertise my products/services within the website and use the blog for posting articles to drive traffic. It's always worked quite well for me.
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  • Profile picture of the author isadoregregory
    a blog is a a fool-proof way of getting your products, ideas and what-not out into the world wide web. it can also be an income-generating tool, so my thoughts? why not keep a blog, too?
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  • Profile picture of the author GoldPro
    Yes, you should have a blog component of your website. Put some unique content on it and make sure the posts are coming in consistently. This should increase your rankings overtime.
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  • Profile picture of the author vojohn33
    i started off my internet marketing as a blogger, i built up an audience until i got a few thousand visits a month, (this was way before i learnt about affiliate marketing) then after that i just placed product reviews on my blog and actually saw sales go up. it really pays off to have your own blog of your interests. it makes marketing products more fun if you can clearly inform a person genuinely instead of writing a sales ad blah blah..

    cheers.
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  • Profile picture of the author homebizoutlook
    Blogging is the cornerstone of any online business. You should pick a niche that you can effectively write new content every day.
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  • Profile picture of the author fmxindia
    Off course blog posting is also one of the important off page activity through which you can share your services..Benefits again depends on the quality of the content about your services..
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  • Hey friend, I would advise do both. Using capture pages and paid traffic will give you a faster return although real business take time to build. Keyword targeted blogs/blog posts will bring the highest roi possible and is an great investment strategy. I blog daily and bring thousands of targeted visitors to my site on autopilot. Just take your time and keep your links natural and no matter what animal Google chucks at you, you'll be sending them straight back to the zoo. I never worry about google updates and have 10's of niche sites that have never been touched!! MrG Freedom Fighter
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  • Profile picture of the author pewpewpewmonkeys
    Meh... a blog is like large breasts on an already super attractive woman. They're not a *bad* thing, but if they weren't there it's not a horrible deal breaker either.

    First, I think you should ask yourself if you even have plenty of useful things to say to fill a blog. Because an empty blog is just as boring as a blog filled with tons of useless posts.
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  • Profile picture of the author forzaf1
    You should do both. The more the better
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  • Profile picture of the author lunarninja
    Your blog is the Home you will send your email subscriber to read your IM updates or product reviews.

    -Continue to Build your list with squeeze pages (Paid or JV traffic)
    -Send them Value , Value, Stuff others won't take the time to Send.

    They will read your updates on your blog, unless you want to abuse your list and shoot yourself on the leg then send them promotions till they die out.

    Now its up to you if you want to do SEO, Build an authority blog in your niche but at the very least have a place to send your subscriber.

    All the best,

    Lunar Ninja
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  • Profile picture of the author ncotta
    Blogging is much more effective in non- IM niches because it's less competitive. A blog can be used to build trust and show the value you have to offer, but if you don't like doing it - don't do it! I started a blog years ago thinking I had to do it but couldnt update frequently and sometimes dreaded it.

    I've quit blogging altogether and spend my time in other areas.
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  • Making a blog is also part in promoting your sites and also helps them to understand what kind of product your are promoting.
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  • Profile picture of the author fatafat
    Blog is a very good way to translate 'what you enjoy writing' into 'what your customers enjoy paying for'...which is really great.
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  • Profile picture of the author adammorgan
    It really just depends on what you're trying to accomplish. I like to blog when I have results to showcase.
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    • Profile picture of the author greg80221
      Having a blog is not the end all be all. What it does is help with some things and you should not just put one op unless you have a reason. I have a brick and motar that sells online I have a blog there so I can have a really nice updatable news source that also happens to give me at least one backlink if not many pointing to my site when I do a product highlight. I can also update it with a ipad at starbucks when I have a coffee in the odd afternoon. I also resell webspace and having a blog network as a free alternative allows me to start customers off at the free level and then migrate them if they want to move up. I also use a second blog for news in the site so that I can quickly update and upload articles into a CMS system that formats it for me and displays it in a WYSIWYG designer for ease of use. So it very much in IMO matters what you are doing as to if you have one or not.
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  • Profile picture of the author Randall Magwood
    Ever since i started my blog i have seen nothing but good results. Yeah sure, blog... what harm can you do (besides starting a Blogger.com blog?)
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  • Profile picture of the author Tim Franklin
    Some good points and replies, blogging I think has changed, its really more of a way to reach out to people looking for information, I would rather think of it as a combination of a website and publishing platform to reach interested consumers who are interested in what you have to publish.

    So, a blog, not really what it used to be, an information website with valuable content, now thats what you want.
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