"Social Media is Not a Career - These job titles won't exist in 5 years. Social media is simply a function of marketing; it helps support branding, ROI or both. Social media is a means to get more awareness, more users or more revenue. It's not an end in itself. I'd strongly caution against pegging your career trajectory solely to a social media job title."
I personally feel that what she said is true and this is one of the dangers of not only Social Media jobs but of anything related to Internet Marketing.
Its great to make money of the internet but if you are an internet marketer you put all your eggs in the basket called internet as opposed to being a marketer where you put your eggs in many different baskets. That is why I am working on a masters degree in business and hope to become a management consultant some day. Many times I think, I can work just as hard sitting at home, spend half the money I spend on education and make twice as more. But I still think it is worth it. Though Internet Marketing is great and I certainly love it, there is a certain risk that you cant quite foresee, but it doesn't mean that the risk is not there. The smart thing to do would be to diversify so that you minimize that risk. I know it takes a long time before you become really good in one area. But most people who become good in one area, don't do anything after that just because they make enough money just doing that.
What do you guys think about this? I know many of the warriors do just Social Media Jobs full time and others purely SEO and Affliate Marketing and I am sure you make quite a lot of money. But have you guys diversified yet? If you haven't, don't you guys think that you are putting yourself in a huge risk?