Perhaps unlike many of you, I need to market something that will not make me money, but instead (hopefully) improve society as a whole and raise awareness of an important issue.
I have started a petition on the White House website asking the Obama administration to address the obesity epidemic and reduce the availability of high-fructose corn syrup. As many of you know, HFCS, in addition to providing no health benefits (just refined simple carbs), may be linked to obesity and diabetes.
My petition's ultimate goal is to familiarize people with the negative health effects of HFCS and start a national discussion of obesity, corn subsidies, diet, etc.
HERE is my petition if anyone wants to read it: wh.gov/lCiH9
My question is: how do I persuade people to take the time to look at my petition and sign it? Any marketing tips? I have already tried social media, email, etc.