What do you use to track the effectiveness of ALL your advertising?

4 replies
Here's the scenario.

We're driving traffic to an e-commerce site through CPV, CPC, an affiliate program, and re-targeting. A lot of the traffic sources have their own conversion pixel. Our tracking software has its own conversion pixel. Plus we use Google Analytics and Clicky.

Is there a way to use one of those, or some other third party software, to track the blended cost per acquisition, and/or follow the path of visitors?

For example, if we pay $X for a click on Adwords, but the visitor doesn't buy... then he clicks one of our re-targeted ads... but doesn't buy... and eventually makes his way back by typing the URL directly into the browser...

Is there anything we can do to track that?
#advertising #effectiveness #track

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