How I get around the new Gmail email update

12 replies
I'm sure you know by now, Google is always going to change stuff around.

Like Gmail's update, that's out of your control.

But what IS in your control 100% is WHAT you send to your email list.

For me, here's what has worked amazingly well despite Google's new promo tabs.

In every one of my emails, I try to offer such valuable, life changing information... that people on my list will seek me out.

They'll click through 100 tabs to find my stuff, because it helps them.

Not just once in a while, but every single email I send, I want it to be so good that people think "Wow, I should have just paid for that"

What I do with each email is, I focus on one specific problem my market has, and I give away a valuable tip/technique/strategy to solve one of their problems.

Every single email.

Over time, if every one of your emails is so helpful and informative, your prospects will search for it and find it.

But... be just another marketer, and they won't bother.

You want your list to welcome you, to WANT to hear from you.

And the best way to do that is every single time you get ready to click "send", ask yourself... "does this email contain an exact tip or piece of advice that my list can go out and use, and get results."

If you can say "yes", click send.

that's how I've managed to deal with the Gmail update... I try to write such incredibly valuable emails, my list will seek me out and try to find me, no matter what tab i fall under.
#email #gmail #update
  • Profile picture of the author abs007
    Nice post

    But surely this is a tip for email marketing as a whole and not just gmail.

    This is not an actual tip that will help stop your emails from going into the promo tab

    I thought it was
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  • Yes, that's sort of what I was talking about earlier too: adding value so everyone clicks through to get your email.

    But as someone in another thread also said, we can instruct our list to change the settings on the filters so that all our future emails land in the "Primary" tab.
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    • Profile picture of the author WPMaker
      I must say the update made gmail account more organized.

      I still look at offers that go into my gmail account but I only open those that got good headlines (they must encourage me to click or make me curious about what's inside). Of course the email it self must provide some kind of value to me but even if you would offer $1 000 000 for free and don't have a good headline then many wouldn't even open it

      Just my 2 cents.
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  • Profile picture of the author JSProjects
    Not to be a Debbie downer, but, no matter how great your emails are, open rates are going to fall with the new update. People are inherently lazy. And plenty won't go through the extra-step of clicking the Promotions tab and finding your email in the first place.

    It's a matter of keeping the ones that DO engaged. So you're 100% right there.
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    • Profile picture of the author shawnlebrun
      Originally Posted by JSProjects View Post

      Not to be a Debbie downer, but, no matter how great your emails are, open rates are going to fall with the new update. People are inherently lazy. And plenty won't go through the extra-step of clicking the Promotions tab and finding your email in the first place.

      It's a matter of keeping the ones that DO engaged. So you're 100% right there.
      VERY good point.

      In fact, one of the very best things I EVER did in my business was start to focus a lot less on getting a ton of leads in general... and started focusing on really nurturing my customer list and treating them like gold.

      In other words, I just kept noticing my lists growing, but many of them were just not buying, no matter how much value I sent.

      So, one day i just made the decision to just focus less on the freebie seekers and more on really bending over backwards for my customer list.

      and that alone doubled my sales... because I started putting more effort into adding value for my customers... and in turn, they'd buy my backend stuff, supplements, affiliate programs, etc...

      I just kinda looked at it as the old 80/20 rule... that a small fraction of my list would produce most of my sales, and it was true... so i took it and ran with it.

      I started saving my very best content for customer lists... and not so much the freebie list... and it paid off for me.
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  • Profile picture of the author marketingg
    Honestly .... im already getting used to it. I find myself WANTING to check the social or promotional tab for something else im looking for..... in which now im actually paying MORE attention to other promos i never would of.

    If some are seeing a drop, then thats hard data and its hurting you, but i havent really seen it hurting. I believe over time things will level out or maybe even get better, so i see no threat from this... just a temporary shake up, but in the meantime what the OP said is great.
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  • Profile picture of the author marketingg
    In other words, I just kept noticing my lists growing, but many of them were just not buying, no matter how much value I sent.

    So, one day i just made the decision to just focus less on the freebie seekers and more on really bending over backwards for my customer list.
    Yeah id like to know more about this.... email upselling is not as easy as most would think. Just press a button and sales come in right? Haha no.
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    • Profile picture of the author shawnlebrun
      Originally Posted by marketingg View Post

      Yeah id like to know more about this.... email upselling is not as easy as most would think. Just press a button and sales come in right? Haha no.
      Ya, the only ones making money with "push button" easy programs are the ones selling them.

      Truth is, long term success simply comes from offering up a ton of value to your list. You give them what they want, stuff that will solve their problems and make their lives better... and in exchange, they offer up money for that.

      It's not a "get rich quick" thing... but rather a transfer of value.

      they value your knowledge and help more than the cash they have in their pocket... and will pay you to solve their problems or help them reach a goal.

      so, do more of that and you'll be able to keep selling to your list.

      But make it seem like you're out to make a buck, and they'll run for the unsubscribe link.
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      • Profile picture of the author James Fame
        The main problem is that it cuts away reading chances of an unconditioned prospect to your value. I've actually been seeing emails that are not from aweber/getresponse/mailchimp reach the personal tab. I'm actually wondering if gmail is filtering them out according to email addresses.

        For example, I tested 1shoppingcart, and the newsletter delivers directly to the personal inbox. I'm also pretty certain that whitelisting may bring the email directly to the personal tab (correct me if I'm wrong).

        Still fiddling around with tests. A tiny decrease in any initial conditions multiplies down any sales funnel. Chaos effect.

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        • Profile picture of the author JSProjects
          Seems like Aweber is in spin mode: http://www.aweber.com/blog/email-mar...-inbox-tab.htm

          I can understand their point. People willing to sift through the promotions tab should be more willing to follow through with a purchase. The problem, though, is that you'll still lose a lot of potential sales because of the drop in open rates.
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  • Profile picture of the author lunarninja
    Add value to their lives and They will go to the "Post Office" (10 miles away) to pick up mail from you.

    -LunarNinja
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  • Profile picture of the author Igor Fridrihs
    Hey

    I send a thank you letter to my buyers and include an instruction there:

    "P.S.Important note for Gmail users:

    All emails from me (including products you’ve purchased and paid for) will be delivered to your “Promotions” tab.
    This is down to Google; there’s nothing I can do, but there are measures you can take.

    1. Click on the “Promotions” tab
    2. Find one of my emails and drag it to the “Primary” tab. Then, make sure you click “Yes” when the alert pops up. Do this for any of the emails you want to see right away.

    Now that your settings are adjusted, I’m looking forward to staying in touch with you!"
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