Monetizing other people's content! Oh, yeah?

16 replies
Recently I've found a software program (this is where the idea comes from) that finds out YouTube videos relevant to your niche and after you embed them on your blog or somewhere you want, it injects videos with your subscription forms, ads or whatever you wish. Interesting method. You actually monetize non-promotional content made by your competitors. YouTube allows you to take any video and put it wherever you need. Channel owners don't mind it I think, you bring them more views anyway. You grow their businesses little by little.

The same way it could be done manually. You search for non promotional videos, slideshow presentations, audios you're allowed to embed. Create a secret category on your blog for borrowed content. Exclude it from the front page and table of contents on your website. You don't want all your visitors to see it. You'd better use it for driving traffic to your site distributing it in social media. You just need more valuable things to share there. So instead of sharing competitors' info published on their sites you share their content embedded on your site, you're not promoting others building their lists, making them sales, you promote yourself. You just make a new post that consists of somebody's relevant video (not modified, as is) and your form or ad or link to your own content or whatever (below it or in the sidebar). A minute of work. Then tweet it, G+ it, Stumble it, etc, etc, etc.

Make a lot of these posts, write tweets for them, schedule and drive traffic to your site 24 hours per day from Twitter, not this hour's for me, that's for a competitor.

As soon as a piece of borrowed content stops bringing you traffic from social media - delete it.

The reason I'm giving away this method - I want your opinion. I'm thinking of testing it but somehow I don't feel good about it. I'm not recommending anything, I'd love to know what you say. Thanks.

Update:
You just make a new post that consists of somebody's relevant video (not modified, as is) and your form or ad or link to your own content or whatever (below it or in the sidebar).
#content #monetizing #people #yeah
  • Profile picture of the author John J M
    What you're talking about just sounds like curating content. Some of the biggest sites on the internet do only this and make a lot of money from it. One that comes to mind is a site called upworthy.

    There's nothing wrong with embedding somebody's video or slideshow. That's why there's an embed code available. Like you said, it brings them more views, but helps add to your site's content.

    I think it's a great method and have personally used it a lot. When you're working online, you always want to find ways to streamline things a bit and be more efficient. This is definitely one of them.
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  • Profile picture of the author ContentWritingPhD
    Banned
    Content curation has several benefits and the highlight of this is you don't have to mainly rely on your content marketing strategies. You can get from others to increase the efficiency of your page. Other benefits of content curation include building relationships with others that you share same interests with, widening your exposure on the internet, and being able to come up with new ideas since you are exposed to different topics almost everyday.
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    • Profile picture of the author JohnMcCabe
      Posting others' content, with or without curation, isn't the sticky point.

      It's modifying that content without permission, by injecting links, ads, forms or whatever.

      Just because a video is "non-promotional", it doesn't mean the owner will be okay with you turning it into a "promotional" video for something else. I know if I found you doing this, YouTube, your domain registrar and your webhost would all get copies of the DMCA notice and cease-and-desist notices I sent you.
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      • Profile picture of the author SunilTanna
        Copyright is bundle of different exclusive rights. Just because you have permission to use a copyrighted work in one way, doesn't mean that you are permitted to use it another way.

        For example a movie theatre has the right to show World war z. But they don't get the right to create derivative works like spin offs and translations. If they did anyway, they'd be infringing copyright, and if they were lucky they'd get a cease and desist, but they might simply get sued.

        Likewise if you may have the right to show/embed a YouTube video. but the copyright owner has not given the right to create derivative works, like your proposed modifications. If you did anyway, if you're lucky you may get a cease and desist letter or dmca take down, or you might just get sued.

        In addition, if you are planning on putting your links inside a competitors video, this would be exactly the kind of thing that trademark law is designed to stop, as it will confuse consumers about the origins if goods or services. It would also be the kind of thing that may irritate even the calmest of competitors enough to sue.

        IAnal, but I think this is a really bad idea. Stick to embedding unmodified videos.
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      • Profile picture of the author Max Greenflame
        Originally Posted by JohnMcCabe View Post

        Posting others' content, with or without curation, isn't the sticky point.

        It's modifying that content without permission, by injecting links, ads, forms or whatever.

        Just because a video is "non-promotional", it doesn't mean the owner will be okay with you turning it into a "promotional" video for something else. I know if I found you doing this, YouTube, your domain registrar and your webhost would all get copies of the DMCA notice and cease-and-desist notices I sent you.
        What if it's done without any modifying? Links could be placed below videos.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by Max Greenflame View Post

    somehow I don't feel good about it.
    I'm not surprised. I think your instincts are entirely correct, for all the reasons in the two posts above this, and more. It sounds to me like a recipe for disaster, loss of websites and credibility, and just the kind of thing that understandably gives internet marketing its murky reputation.

    To be honest, it really scares me that one of the posts above actually sounds "encouraging" about this idea.

    Originally Posted by Max Greenflame View Post

    I'm thinking of testing it ...
    Nooooo, I don't think you really are? You know better than this, really, I'm confident. Even talking about it makes you feel so uncomfortable. Trust your own judgement, there - you're right.
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    • Profile picture of the author Max Greenflame
      Originally Posted by Alexa Smith View Post

      I'm not surprised. I think your instincts are entirely correct, for all the reasons in the two posts above this, and more. It sounds to me like a recipe for disaster, loss of websites and credibility, and just the kind of thing that understandably gives internet marketing its murky reputation.

      To be honest, it really scares me that one of the posts above actually sounds "encouraging" about this idea.



      Nooooo, I don't think you really are? You know better than this, really, I'm confident. Even talking about it makes you feel so uncomfortable. Trust your own judgement, there - you're right.
      I'm not gonna modify videos, just embed them to posts in the excluded category of my blog, put ads in the sidebar and done. Would it be better?

      By the way, I miss your previous pictures . Why did you put a shoe?
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      • Profile picture of the author marco005
        Hi,

        what is that exactly mean "content curation" ?

        Is that, find good relevant articles in your niche from experts websites (not third party,blackhat sources and something), show a snippet from this contebnt on your own blog/website and then write a summary in your own words about the article you have found?

        Also first write your summary ,then after put in a snippet from the original article under your summary with link back to the author.

        Is that right way of curation?

        Monetize, yupp I think adsense will there the best way, you can use above the fold or ads in the content (in your summary content),not put adsense in the original snippet article you have found and then I believe google will not kick you.

        Ranking? I think you must wrote an similiar title about your summary,you will rank with your summary,not with the original article you curate.

        Is that the right way of curation content?


        marco005
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        • Profile picture of the author bengirwb
          Quote:
          ". . . put ads in the sidebar and done."

          That is what I object to. You would be using my creation to draw viewers to your ads.
          What kind of split will you give to the creators of the videos?

          Get off you ass and create your own videos.
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          • Profile picture of the author SunilTanna
            Originally Posted by bengirwb View Post

            Quote:
            ". . . put ads in the sidebar and done."

            That is what I object to. You would be using my creation to draw viewers to your ads.
            What kind of split will you give to the creators of the videos?

            Get off you ass and create your own videos.


            If you post a video on YouTube with embedding enabled, you are giving permission to other people to embed the content on their own websites (which may contain ads etc) subject only to them complying with the terms of YouTube.

            You can't really object if you give them permission, and they then go and do what you gave them permission to do!

            There's a really simple solution though:

            If you don't want to other people to embed your videos, don't give them permission to do so.
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            • Profile picture of the author bengirwb
              I think giving folks the right to embed something you created for the enjoyment of their web site visitors is one thing.
              That's called going viral.
              But it is very different to take something you created and make money from it (adsense, etc) without offering the creator a split.
              You have the right to check out a book from the library.
              But you don't have the right to make a copy of that book and place ads around it.
              Well, you could do it. Guess you wouldn't lose any sleep over it.
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              • Profile picture of the author SunilTanna
                Originally Posted by bengirwb View Post

                But it is very different to take something you created and make money from it (adsense, etc) without offering the creator a split..
                People do have the right if the creator gave them permission to that.

                The creator gives them permission, by posting on YouTube with embedding enabled (the creator should read the terms of service of Youtube if he doesn't understand what permissions he is granting to others).

                If the creator doesn't want to give them permission, there is a very easy solution: He should not post to YouTube with embed enabled.

                You can't have it both ways - first, give people permission to do something - and then complain when they do exactly what you give them permission to do.
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                • Profile picture of the author JohnMcCabe
                  Originally Posted by bengirwb View Post

                  I think giving folks the right to embed something you created for the enjoyment of their web site visitors is one thing.
                  That's called going viral.
                  But it is very different to take something you created and make money from it (adsense, etc) without offering the creator a split.
                  You have the right to check out a book from the library.
                  But you don't have the right to make a copy of that book and place ads around it.
                  Well, you could do it. Guess you wouldn't lose any sleep over it.
                  Flawed analogy...

                  The library doesn't have the right or ability to give me a license to make a copy of the book and put ads around it.

                  YouTube does, unless you specifically disable embedding.

                  If you're too lazy to actually read the TOS, at least look up some of the threads here discussing the matter.

                  Or just keep whining, your choice...:rolleyes:
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    • Originally Posted by Alexa Smith View Post

      Nooooo, I don't think you really are? You know better than this, really, I'm confident. Even talking about it makes you feel so uncomfortable. Trust your own judgement, there - you're right.
      I'm going to start calling Alexa Obi-Wan Kenobi.
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  • Profile picture of the author Geri Richmond
    If it doesn't feel good to you, then don't do it.

    Geri Richmond
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Max Greenflame View Post

      What if it's done without any modifying? Links could be placed below videos.
      As far as I can tell, that fits within YouTube's TOS. The license to embed videos unaltered is pretty liberal.
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