What am I doing wrong?

yeah solo ads are not really good for trying to make money. They are more for growing your list. i would try PPC

Oh, thanks for the suggestions guys. Do you recommend Google Adwords or Facebook for PPC campaigns promoting ClickBank products?

I have a $100 Google AdWords voucher I haven't used yet so I'll probably to do some testing by leading them to my squeeze page and redirecting them to the ClickBank offer.

I think you have two problems. One, your list isn't made up of high quality members who are looking to buy. If they were, the person selling the solo ads wouldn't be selling them.

Secondly, you are only selling to the list. Provide them with good, free information and then try to sell something you believe in to them.

Michael

Everyone is saying the right thing, i don't think your average run of the mill solo ads will be very succesful. I think you actually have to get higher numbers for your solo ads, or you can buy the more expensive solos that will probably convert better. Its just finding a provider that takes proper care of their list and is not mailing them to death.

Hope that helps

You only spent $100 to get 280 subscribers.That means your list is not of good quality.May have to up the anny and go for the higher priced providers.

Trust can be built into selling with email marketing. The focus should always be relationship/trust, but selling can be intertwined. I always think of it like this: Is what I'm including in this email really going to move the action-taker forward.

Whether it's training or a product/method recommendation that you make money from, you have to really want to help people.

To me, that's what it's all about.

It will be dependent on your sales funnel and the person that you are purchasing solo ads from. You will need to constantly tweak and test your sales funnel, offer and squeeze page so that you will get the best conversion. I just feel that your sample size testing is too small and you can further improve it. Just my 2 cents.

Maybe you picked poor products to promote. Clickbank is full of stuff ranging from gems to garbage. Finding the right offer to promote is an art in itself.

Hi,
You can't send them one email with a free e book and then pound them with affiliate links. You hve to keep giving them value or they will leave. Good luck!
Geri Richmond

I'm going to disagree with most of the comments to date. Sure, trust is great and all that but all the talk of giving away good quality information for free to build a relationship is overrated. The times when trust matter most is when people are skeptical of what they are buying. Often, the best way to make money initially is to sell people something they are buying anyway so the question is just whether they are going to buy it through you or not?

So first question, are people already looking to buy what you're selling? It's a much more difficult sell otherwise, the business of trying to convince people they need or want what you've got is an expensive game and one I wouldn't recommend without significant lifetime value from the client, in which case every transaction really needs to build that relationship (highly unlikely when you're selling random clickbank products).

The next question is what advantage do they have of buying it through you? Generally, if you can give someone a better offer on what they are already buying they will buy it through you. On the other hand if your offer is the same as everyone else's then why should they buy through you?

You build trust by what you offer, what you offer doesn't have to be free, but it has to be great value. Make a point of finding exceptional deals for your list and delivering that incredible value to them. For example, approach people with inexpensive products that they nevertheless sell and are fantastic products. Negotiate with the creators of those products to have them given away for free to your list, giving them a great product for less than it's worth provided it fits the targeting of your list will build credibility and value with that audience. Then negotiate a huge discount for your list, maybe interact with them to determine what they want and negotiate a bulk sale discount. There are a myriad of ways to do it but you bring value to your list by giving them something special, something they didn't have before or couldn't get easily before, this is a huge gap for most people who think they'll jump in and start making money marketing online.

280 is a pretty small list to see anything substantial. Couple things here though. Yes you will need to build trust. Also clickbank isn't normally known for high conversions of coarse this can vary per product. And using solo ads in order to grow your list, and I may get flamed for this, is mostly good for selling solo ad clicks directly not for marketing affiliate products. Get a list using more targeted tactics and build trust.

Your probably not doing anything wrong. Solo's used to be great now every dog is in on it and most names are just going around in circles.
I heard of a guy who has a bot and about 10,000 email addresses who would sell solos and the bot would have all the email addresses or what he set up to answer them and optin to them ect.

In the old days you would see this for a testimonial. I got 48 percent optin and six sales.

Now you see this I got 48 percent optin and then nothing is mentioned about sales.

We over saturate everything man. If you can find someone that doesn't sell solos with a good list and spend more money you will get a quality list that way.

all kinds of e marketing need more efforts

I'd stop using Clickbank ASAP.. why?

Most savvy marketers know clickbank allows people to purchase through their own affiliate link. So most experienced marketers will find a clickbank product their interested in(maybe from you?) and then purchase it through their own affiliate link to save money.

JVZoo and WarriorPlus are 2 good alternatives.