Everyone preaches list-building

18 replies
Seriously! Everyone says "build a list" by giving away free offers, however I just can't seem to succeed with it. PPC isn't giving me the opt-ins that are worth my time and effort, is giving away a free ebook for working at home a good way to do it in the work from home niche?
#listbuilding #preaches
  • Profile picture of the author James Fame
    Originally Posted by mcgrathcullin View Post

    Seriously! Everyone says "build a list" by giving away free offers, however I just can't seem to succeed with it. PPC isn't giving me the opt-ins that are worth my time and effort, is giving away a free ebook for working at home a good way to do it in the work from home niche?
    The correct two questions that you should ask should be...
    • "Is there something wrong with what I've done?"
    • "Why build a list instead of channeling them straight to an offer?"

    The answer to the first question is probably this: Message-to-Audience mismatch. You either got the message wrong, or the audience wrong, if you're completely not converting at all.

    Have you studied copywriting? Have you studied competitors and how they wrote their squeeze pages? Do you understand the differences between benefits and features? Are people enticed by your squeeze page at all? Are you sending the right people to your offer? Are you targeting the right keywords, if you're using PPC?

    The second answer is this: You send people to a list... so you can contact them in the future. Why this point is important? Because most of the time, people have costs of acquisition of leads, and it is normally the front-end product that breaks-even, and the back-end product that drives profits. Or something close to it, depending on your sales funnel.

    And yes, list building works.

    But money comes from sales. Not leads. Leads are just a step forward to "lock" prospects into your sales funnel and make your business more sustainable.

    James Fame
    Signature

    Fire me a pm if you have a question. I build businesses and provide consulting. I do not do finance/money/internet marketing niches. Fitness, self-improvement and various others are welcome.

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  • Profile picture of the author CDarklock
    Making money 101:

    1. Find a thing you can sell.
    2. Find a person to whom you can sell it.
    3. Sell it.

    Step 2 is kind of hard. Let's break it down.

    Listbuilding 101:

    2a. Find a thing related to what you are selling.
    2b. Give it away free.
    2c. Make a list of people who get one.

    Step 2b is kind of hard, too. Let's break THAT down.

    PPC 101:

    2b(i). Tell people what you have.
    2b(ii). Tell people what it will do for them.
    2b(iii). Tell people how to get it.

    Holy crap! That's what PPC ads look like:

    Free Work From Home Report
    Learn to work from home
    www.MySqueezePageUrl.com
    Signature
    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author altitudemarketer
      Similar to what James said... there is probably a mismatch.

      What you want are hungry / desperate buyers... like someone who is very sick and is told to get a supplement they can't get locally... they are scouring the internet looking for that health supplement... you just need to use forums or surveys, facebook, whatever to find out where people like this desperate buyer are hanging out online... then get there and have the solution on your site if they just join your list...

      Now, you may not be in health... but you want to apply the same principle to your niche... if it's traffic... you need to find the marketers who are more desperate for traffic and have money, than the average person online.

      Hunger / Desperation for info/products + you being where they are with that solution = You helping them / building a list of happy BUYERS / Making $
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  • Profile picture of the author flovin
    You want to sell something, right ? Who to sell to ? An audience, which is your list.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by mcgrathcullin View Post

    I just can't seem to succeed with it.
    Then somewhere along the line, you're doing something wrong (you know this already, right?), but unfortunately in a forum it's really terribly difficult for people to tell you, reliably, exactly what - without looking at absolutely everything you're doing in great detail. Which is often difficult.

    It's one of these multifactorial processes in which doing each of a few little things sub-optimally can make a huge collective difference. A few small things, each apparently insignificant on its own, can collectively make the difference between utter failure and complete success!

    For example, it's undoubtedly true that the combination of using SEO-derived traffic, building the list from a squeeze-page (there are better ways), and incentivizing it with a "freebie" which doesn't serve the specific puposes listed in the post linked-to below, is going to stack the deck against anyone, to some extent. And the "extent" could make the difference between success and failure.

    Originally Posted by mcgrathcullin View Post

    is giving away a free ebook for working at home a good way to do it in the work from home niche?
    It depends (on many things!). The short answer is that it probably is, if the traffic quality is adequate and if the free e-book you give away fulfils all the specific purposes set out in this post, but if either of those two conditions doesn't pertain, then it probably isn't.

    You're right to want to persist with list-building and to take some kind of corrective action over how you're doing it. Here are five posts/threads which may help you ...

    What are the essential things to know about list building?
    Lists: How Long to Presell - Averages
    Website or squeeze page
    Where to get reports to give away on opt in page?
    Autoresponders vs. Broadcasts
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  • Profile picture of the author Moneymaker2012
    The main purpose of getting optins is not just giving free stuff to subscribers, but to build a good responsive list. Building a good responsive list depends on where do you find the subscribers from, what do you offer them, do you promote the offers directly related to the niche. Just before sending them any stuff, think what next thing you are going to offer them.
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  • Profile picture of the author DBradleyNMS
    One thing I will say about list building - back from my own affiliate days, is that people talk about it like it is way easier than it actually is. I see a lot of people who have read 'all you need is a squeeze page, an offer and people will fall over themselves to give you their email address' and then been very demotivated when it didn't happen quite like that.

    It's just like any other part of online marketing - it takes a hell of a lot of patience and experimentation.
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  • Profile picture of the author IggyRay
    When you talk about PPC - it depends which phrases you target and try to get Opt-Ins for and what are the offers you try to send them along the way...

    And of course the quality of the relationship you're building with your list - are you spamming them with offer after offer or are you giving them valuable content and every once in a while send them a relevant offer
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  • Profile picture of the author Michael Rosmer
    Here's a starting point that's probably going to sound a bit harsh but what are you doing providing a product about how to make money working from home if you aren't successful doing it? People who haven't done it successfully tend to produce products that aren't that good (again no offense intended here), which don't build a lot of credibility with the audience, which then doesn't snowball. Build expertise first, then leverage that expertise by marketing it and create a reputation, this is how to create a snowball. That's just a general comment.

    To actually analyze your situation we really need to look at what you've got. Please private message me and send me your links, I'll evaluate them for you and give you some specific feedback.
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    There are only 5 things an entrepreneur should be doing all day every day to become rich. - www.richucation.com

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  • Profile picture of the author ddev
    Don't like List Building? Then don't do it. It won't be the end of the world.

    One Idea (others can add more): You can try with Ad Supported Software (i mean, Visible ads/rss communication on it, no cookie stuffing and all those stupid things).

    There are BIG companies fighting to conquer your eyes through software.

    Just find something that can help to your niche (something that can be used on a regular basis), and if you're not a developer, you can outsource it / team with one.

    There are many things that you can do.

    Just my 2 cents.
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    • Profile picture of the author Jill Carpenter
      Originally Posted by mcgrathcullin View Post

      is giving away a free ebook for working at home a good way to do it in the work from home niche?
      That depends. Is your free ebook going to be about how to give away a free ebook so you can be successful in the work from home niche?



      If you yourself are not successful, are you qualified to be promoting/selling this type of information?
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      "May I have ten thousand marbles, please?"

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  • Profile picture of the author conanedo
    Maybe you must try another niche first before "how to make money" niche, i guess it hard.. Try the easier niche first, then level up, up and up just like playing game.. i don't create list building too, but make some money, but i think someday i will make list building keep trying my friend, never give up
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  • Profile picture of the author AndrewCavanagh
    Originally Posted by mcgrathcullin View Post

    Seriously! Everyone says "build a list" by giving away free offers,
    That's a very broad statement and not really true.

    Most good marketers are going to tell you to build
    relationships with the people in your target group
    and to capture their contact details so you can
    follow up with them, allowing you to build those
    relationships even more and to sell products and
    services.

    One way of capturing contact details is building an
    email list (smart marketers also get physical mailing
    addresses and phone numbers).

    ONE way of building an email list is to give away a
    free offer.

    But it's not necessarily the best way.

    If you want a high quality list of buyers then you can
    sell your prospects something to get them on your
    list.

    That has a few advantages:

    # It gives you a budget to promote your offer because
    you're actually making money when someone joins your
    list.

    # You can get affiliates to send prospects to your offer.


    Another strategy is to have some kind of immediate
    upsell when prospects optin to the free offer on your
    email list.

    In some cases you might have 2 or 3 different offers
    in your optin and sales process so you get the chance
    to make multiple sales from anyone who subscribes
    or buys another product.

    Kindest regards,
    Andrew Cavanagh
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  • Profile picture of the author RogueOne
    If you yourself are not successful, are you qualified to be promoting/selling this type of information?
    This is probably your problem right here.
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    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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  • Profile picture of the author mcgrathcullin
    Thank you all, for the informative and clever responses. To answer a few of yours, I didn't write my own e-Book on 'how to make money online', as many of you assumed that would be pretty stupid because I'm not making money my self! I've been trying to promote some products on JvZoo and other things, with limited success!

    What IS an easier niche, besides the making money online niche? I've tried health and wellness to promote a MLM product, but frankly that didn't work out. It wasn't for lack of perseverance, I'm just far too new to have the leverage others have. I know often times you guys say every niche is the right niche if you're passionate, however I feel that doesn't always hold true to 'newbies' at all!

    I have not had much success with Facebook Ad's, I found a way to get highly targetted traffic, but like a couple of you had said there is probably a mismatch, because I am getting zero opt ins.

    I suppose I'm looking to build an income online, and then build my list - but there doesn't seem to be a simple way to do it. I've made a blog and have been making posts on it, I've also tried to optimize it. I'm fairly decent at HTML so I've made a few squeeze pages as well as optimized other ones to make them better.

    Don't get me wrong, I'm by no means saying I'm an expert (for I've only spend a short 4 months in this industry) however I feel that I have a lot of the skills I just can't seem to apply them. What are some other directions I could take my 'skills' to try and earn money online? I know that list building could be something I supplement other online offers with..

    I hope none of this sounded excessively naïve! Probably the most daunting thing about Internet Marketing is all of the people boasting about their thousands made each day, when you know it is really not that easy. I've seen numerous people claim it (and 'prove' it with income reports) but what's it worth?
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by mcgrathcullin View Post

      What IS an easier niche, besides the making money online niche?
      Almost everything.

      You'd have probably somewhere between 10 and 100 times as much chance of making money from your list if you had a list in the "how to grow grapes and make wine at home" niche (that's a really good niche, by the way), or in the "how to decorate kids' bedroom ceilings" niche (that's also not bad).

      At the moment, you're making the single commonest mistake that beginning internet marketers make, and the one that's the commonest cause of failures. You're in the wrong niche. Truly, you're stacking the deck against yourself about as firmly and as clearly as it's possible to do so. Using a product that someone else wrote, because by your own admission you have no successful experience in the niche, isn't the answer. If you've read the post I linked to above, you'll already know all the reasons why (and there are certainly plenty of them!).

      Originally Posted by mcgrathcullin View Post

      I suppose I'm looking to build an income online, and then build my list
      You have this the wrong way round.

      Originally Posted by mcgrathcullin View Post

      I know that list building could be something I supplement other online offers with.
      For me, that wouldn't be true at all. Like most successful affiliate marketers here, I can't earn anything worth talking about without my lists.

      http://www.warriorforum.com/main-int...ml#post8367306

      It makes no sense at all for you to be trying to build a list in an "MMO" niche, when you have no experience of it and can't in any meaningful way "brand yourself": you've chosen a highly competitive area in which a huge number of your competitors are among the most expert, experienced, professional, well-financed, successful internet marketers there are. All of this is with apologies, because I know it isn't what you want to hear at all. Unfortunately, however, that doesn't stop any of it from being true. Which it is.
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  • Profile picture of the author gcbmark20
    Hi,

    You need to develop some level of skills that allow you to be
    able to make the list building system work for you.

    Many newcomers get caught up in the belief that just copying
    other successful email marketers is the way to go.

    That can be answered with a YES & NO at the same time.

    I am a great believer myself that you can fast track your success
    and results by studying what other successful people have done.

    But at the same time (especially with list building) you still need to add
    your own personality to into the mix.

    Otherwise you just look like every other wanna be GURU out there.

    Also your mindset is extremely important.

    Are you in this until YOU SUCCEED?

    OR...

    ...Are you going to say it doesn't work and walk away the first sign
    of trouble you see?

    You have to want to succeed bad enough that your heart burns with
    desire.

    This will shine through when you go the extra mile for your subscribers
    and help them.

    They will return the favor by buying from you.

    Hope this helps clear the cobwebs my friend.

    Regards
    Gavin
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  • Profile picture of the author MKCookins
    I believe one of your major problems, is you are not being specific enough. When you target your audience you want to drill down as much as possible.

    For example, if someone came up to you and said what is your business about? If you say, " My business if the work from home niche". They will look at you with puzzled faces.

    You wouldn't say to someone if you had a business offline, "My business is working offline".

    So if you want to get specific you can do something along these lines....

    Market: Wealth
    Niche: Work from home
    Sub Niche: Internet Marketing
    Sub Sub Niche: Generating Traffic
    Super Niche: Generating Traffic With Facebook

    Generating Traffic with Facebook is your target audience. Now you just need to create a well written report or video and find a way to send visitors to your site.

    Hope this has helped
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