Why a business should come online?

17 replies
I am trying to convince some offline business that he should come online. He is close friend's uncle and i know that every offline business should be on internet. But, i want to convince him.Is there any /data infographics which do this job? Like

1) 60% of world's population is online.

2) 70% of buyers search google before making offline purchase. That sort of things.

Any help?
#business #online
  • Profile picture of the author Simon Farmer
    I don't know what it's like in the city you're from, but in my closest city if you just look around you can see at least 20% of businesses have closed down in the last couple of years.

    There are so many "Shops To Let" it's getting ridiculous.

    I swear in a few more years it will be like a ghost town.

    The reason why is obviously because so many people are shopping online these days.

    If you're experiencing something similar in your city then maybe you can illustrate this point to your friend's uncle.
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  • Profile picture of the author maddyy
    Use more stats and social network to your advantage.. Everyone is on them these days! Interview a few people who are online and build a portfolio of evidence... Don't just go empty handed.
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    • Profile picture of the author RestlessBlaze
      Originally Posted by maddyy View Post

      Use more stats and social network to your advantage.. Everyone is on them these days! Interview a few people who are online and build a portfolio of evidence... Don't just go empty handed.
      evidence of what?
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  • Profile picture of the author RestlessBlaze
    You mean, evidence of website building or how i increased profits of certain business?
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  • Profile picture of the author Michael Rosmer
    You're starting with the wrong premise. He shouldn't necessarily be online. I have a friend who runs a company that did $70 million in sales in a year without a website. You shouldn't just necessarily "be online". It might not hurt but it doesn't necessarily help that much depending on the business/industry. If you start by figuring out if he should be online then it will be much easier to convince him he should when you find out that's the case. In this sense just look at traffic and how buyers are making their decisions. For example, I'm not a fan of companies like Boeing being on social media much (except perhaps for recruitment). Why? Because that's not how buyers make a $100 million purchasing decision so it's a waste of effort. Understanding your market determines how you should be marketing to them.
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  • Profile picture of the author JamesDrew
    It really depends what kind of business he is in.

    One somewhat easy way to do it is to find out who his major competitors are and if they are online and ranked for keyword searches that people are looking for his product or service.
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    • Profile picture of the author Keith Boisvert
      Having an online presence is one thing, but making it so that this company can utilize it is another. Do they NEED to be online? Maybe, depends on the biz. But I do believe that most businesses can utilize the web in one form or another to drive business or at minimum...connect and relate to their customers/clients.

      The key is to understand their business, and explain to them HOW what you want to do can benefit them short and long term.

      I have worked with biz owners that had no site and didn't want one. I set up short term promotional sites for a specific marketing campaign and they were content with just that.

      It's all about showing/explaining the benefits and ways to use what you plan to do. Stats are one thing, but the proof is in the pudding they say.
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    • Profile picture of the author Jill Carpenter
      Originally Posted by Michael Rosmer View Post

      You shouldn't just necessarily "be online". It might not hurt but it doesn't necessarily help that much depending on the business/industry. If you start by figuring out if he should be online then it will be much easier to convince him he should when you find out that's the case.
      The big question you need to answer is "How are the clients finding the business?"

      You need to learn more about his customers. Are they in the demographic/age group that primarily uses their computers to look things up? Is most of the business through referrals? What problem do his customers have - and how urgent is it for them to contact him to solve it? Are there things that his website could provide/offer his customers to make them more informed? Could his website provide value to the web or is it just an online business card?
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      "May I have ten thousand marbles, please?"

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  • Profile picture of the author Fernando Veloso
    A website and social media presence ALWAYS helps a business - well, at least vast majority of them. We could go on discussing this for days, but truth is people use the web to confirm/check/analyze where they invest their money. And nothing worse then trying to find a business online and realize they rely on sites like Yellow Pages and similar to be seen...
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    People make good money selling to the rich. But the rich got rich selling to the masses.
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  • Profile picture of the author johnben1444
    Here are a few tips, some live statistic might help too.

    It's the trend.

    There is a huge market and money to be made online.

    Lots of ways to monetize too.

    It automate things and make life easy thereby reduces overhead cost associated with traditional business.

    There are lots more..
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  • Profile picture of the author zahanega
    Just having a website put his business's name out there for much more people. With modern marketing techniques he can expand his business even further. It's much easier to do successful online marketing as well.
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  • Profile picture of the author NewParadigm
    Show him stats for key word searches related to his business. All those people searching for his type business will be going to his competitors. Is he in the yellow pages? then he should be online. Is he in the phone book? then he should be in online listings.

    Show him competitor sites, FB pages etc....

    Many who already aren't online, just won't do it and are a waste of time to pursue as a business strategy. Maybe he is comfortable with a steady business. Does he want any more business?
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    In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt "Trust, BUT VERIFY" ~ Ronald Reagan

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  • Profile picture of the author trader909
    Banned
    not all should..need to.
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  • Profile picture of the author trader909
    Banned
    B2C you need to be online

    B2B - not really.
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    • Profile picture of the author NewParadigm
      Originally Posted by trader909 View Post

      B2C you need to be online

      B2B - not really.

      B2B not really? wow. B2B online is huge and growing.
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      In a moment of decision the best thing you can do is the right thing. The worst thing you can do is nothing. ~ Theodore Roosevelt "Trust, BUT VERIFY" ~ Ronald Reagan

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  • Profile picture of the author Alex Mensah
    Originally Posted by RestlessBlaze View Post

    I am trying to convince some offline business that he should come online. He is close friend's uncle and i know that every offline business should be on internet. But, i want to convince him.Is there any /data infographics which do this job? Like

    1) 60% of world's population is online.

    2) 70% of buyers search google before making offline purchase. That sort of things.

    Any help?
    also let him know that less people are using things like yellow pages, superpages, or any other paper type advertising.
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