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Landing Page only, or a Blog??

by annihilator
3 replies
Hello dear Warriors,

I would like your opinions on a subject.

What are the advantages / disadvantages of having a landing page only vs. having a serious blog about the niche (and vice versa?)

I have always thought that, since most promoting for newbies is through article marketing; one has to have something more than just a presell page. I can't write an article, say "visit here for tons of more information!" and then direct them to a site with a single post only that says "CLICK HERE TO MAKE ME SOME MONEY!"

I also thought that running a more serious blog doesn't require much more work than having a single landing page, since I am going to have to write a lot of articles on the subject anyway (and post them to article directories), and running a blog would only require me to change the articles a bit slightly and post them on my blog.

So then let me write down my points:

- Serious blog would possibly mean lower CTR (to the hoplink) than a landing-only page, since there is content and people would possibly browse thru your content rather than your link
- Serious blog would not necessarily mean a higher conversion (sales/hops) than a landing-only page
= These two points mean that a landing only page creates more cash for you, given the same traffic to the page (as the serious blog)
- But a serious blog has more chance to generate traffic due to constant social bookmarking with every post you make
- Plus, a serious blog, if good enough, has a potential for building a following and gaining adsense earnings. But then you can't advertise for your product all over your site, and it would have to be more subtle (since you're going for an actually informative blog)

Obviously I'm just a newbie so I don't have any experience to back up any of the things I said, I'm just brainstorming because I have no experience!

What do you guys think?
#blog #landing #page
  • Profile picture of the author Tyson Faulkner
    You could try using both!

    Make your index page a landing page, then put a blog on your site where you update your content everyday at 'yourdomain.com/blog' or something similar.

    This way you can direct traffic to whichever you want, and get the SEO benefits of the constantly updated content of your blog.

    I'd definitely like to hear some more opinions on this too though.

    -Tyson
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  • Profile picture of the author staxx
    Really depends on how you intend on driving traffic. If you want any help from google at all your best off adding a blog. Heres a secret: If you set up a home page, a squeeze page , and a blog within the same frame work you stand a chance of getting both favorable organic search results on google and cheaper adwords costs, providing you take the time to do it right and add decent content. The thing is your blog doesn't have to effect you ctr at all because you don't ever have to send anyone there. I know it might sound a little funny if you haven't done this before but I'll tell you it works great.

    You set up a blog, a home page with quality content and google sees it and likes it and rewards you for it. But when you drive traffic you point everything towards your squeeze page collect emails and your ctr is gonna go up.
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  • Profile picture of the author AlbertF
    Most sites use blogs as a way to boost their efforts of ranking well and having good content. I'd advise it because almost every corporate website has one.
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