Are You A Victim Of Marketing?
The title of the post ... "Shake The Reader Down Like An [sic] Mafia Enforcer"
I recently re-discovered it because someone wanted to post a comment to my blog, to that entry -- about some mafia folks. LOL.
That post was written from the vantage point of a copywriter and marketer, of someone who wants to get their market's attention.
But what it really didn't talk about was the effect on the individuals in the market -- and that's what this post is about.
Because you need to defend yourself.
In order to be effective, you need to determine what things are worthy of your attention.
It's all too common for people to be nearly ready to roll when the next hot promotion comes out -- and then they say -- "Well, just as soon as I have this NEW piece -- then I'll be ready." But before you even have the product in your hand, the next hot promotion is already making you salivate.
It's WAR. It's about who owns your attention -- you, or other marketers?
Granted...I shouldn't be saying this...but if you want to be successful, you need to be a part of your own plan, not someone else's plan.
And too many of us get whipped up by the winds of the latest promotions, the latest launches, the latest gizmos.
And have the credit card balances, full hard drives and boxes of unopened products to prove it. (Yes, I include myself in that bunch. Been there, done that...)
Here's a simple tactic to help you own your own attention.
It's been said that internet marketing is a combination of 3 things: traffic, conversion, product.
Whatever promotion comes along, it's going to fit into at least one of those "buckets" -- it may fall into more than one.
But each product that you see that comes by -- ask yourself -- what problem does this product solve: will it get me more traffic, more conversion or more products?
Even before that, though, you may want to ask yourself -- what is my business MOST in need of?
And how badly do I need it?
Any new product, strategy, paradigm will require integration into your current business model. That takes time and effort.
You need to decide whether that new product, strategy or paradigm will be worth the effort -- and, more importantly, worth the interruption from your current business practices.
Now -- having said that, I'm going to go back a bit on what I said about the 3 items. Because the way you figure out which of those three items you need is by having a plan.
And you need to have goals. And you need to know if you are hitting your goals. And if not, why not? And if so -- are your goals too low?
In the wilds of internet marketing -- it's like being in a forest. A very dynamic and rapidly changing forest, to be sure. Your goal is to make your way through the forest. You need all the attention you can muster in order to do this.
But all the "winds" of marketing promotions are attacks on your attention -- attempts to grab your attention away from your priorities into someone else's priorities. In the forest, they will push you this way and that, until you find out that you are ending up going around in circles.
The goal is to be master of your business, not to be the fodder to someone else's.
Comments encouraged and welcomed.
Live JoyFully!
Judy Kettenhofen, Profit Strategist/Copywriter
NextDay Copy
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Tyson Faulkner -
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