Buying Online Marketing Guides

4 replies
Hey guys, I'm new to this forum so sorry if this questions has been posed before but I did a quick search first and nothing came up.

I was just wondering if you guys believe in an all-in-one marketing bible or guide? Are these just gimmicks to make money or do they actually work? I've thought about buying one for a while now as I'm pretty new to this whole world but I'm just not sure if it's worth it. Is any one source going to have a solid enough basis of knowledge that it's economic to not spend hours going through the web searching for the best of everything?

Also, I found this one for free and I was wondering if any of you had ran into it before. Are these what the ones you pay for are like, or do they offer something else? I'm really not looking for any 'quick solution' or 'make money fast' type of deal, I just want to know how to best spend my time! Any help would be greatly appreciated.

Oh and this is the one I found for free off a Google ad: Viral Network Inc - White Paper - Online Communication Strategies and Technologies

Thanks!
#buying #guides #marketing #online
  • Profile picture of the author Michael Rosmer
    The same principle applies here as to everything else. Most stuff on the market is crap so you need to be discerning about what you decide to get. The problem when you haven't done it before is you don't know whether it's good or not because you don't know what you don't know. I can't count the number of books, etc. that I've read and thought "that makes sense, that's brilliant", etc. but it turns out not to be particularly effective. The best stuff tends to be boring and straight forward because at the end of the day success comes down to the fundamentals.

    Can you have an ultimate marketing bible or guide? Sure, in theory you can, most attempts will be garbage though. The problem in my experience with something that tries to be very diverse in its content is it doesn't cover any of those subjects well. For example, you could write a whole book about direct mail marketing so to give it one page or paragraph is pretty useless.

    The biggest value of a marketing bible or complete guide is understanding the full process end to end, which most other sources don't provide. One of the biggest pieces lacking from most information there is an end to end system that includes sequencing for example knowing that in order to create profit there are 5 areas you can work on and if you're finding ways to tweak an existing business there's a sequence to which ones to go after first to get the best bang for your buck.

    Long way to say in theory it's possible but be skeptical, mostly you should find one great proven resource and stick with it until you've got success.
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    • Profile picture of the author KMark19
      Great reply Michael thanks a lot of the thought out answer. I guess every situation is different and you'd have to apply different techniques to each one, so a 'complete' online guide could never consider every single industry, product or goal.

      I've been looking through this forum and in just a few hours have found some other great material, but like you said, most things make sense until you try them out yourself. I guess these guides are just that..guides. I'll start trying a few things, taking whats work and adding to it while scrapping what doesn't.
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  • Profile picture of the author zahanega
    Some of the guides out there essentially just contain the same information, so it's difficult to sift through all of them for good quality, unique ones. But I can assure you there are some very helpful ones out there.
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    • Profile picture of the author KMark19
      Yeah I'm sure they're all helpful in a sense, it's just hard to shell out $20/$40/$100..whatever it is to 'see' if it's helpful. The one I downloaded is actually not too bad, it's got a bunch of good information in it, I'm sure one that you pay for is going to have ideas that aren't just floating everywhere around the web but if I can even get a few tips here and there that I haven't seen yet and help me out I'm happy.

      If you know of any ones that are full of unique information and wouldn't mind passing it along I'd appreciate it
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