Do you know anything about the products you promote?

19 replies
Me again -- I have a question for all the knowledgeable folk on this forum. Do you pick a product from Clickbank that you actually know something about? I am just curious as to how you can do a video about an affiliate product if you literally know nothing about it. Like, if I was to choose a product about weight loss, what the hell would I talk about? I don't really know anything about weight loss. I could outsource articles for sure, but at some point wouldn't I have to know a little about the subject I am promoting.

So, can you promote products successfully that you literally know nothing about. And if so, what are some of the best ways to do that.

This is the one thing I am struggling with at the moment. I could pick a product, create an email list - but then what would I email them about if I had no interest or knowledge about the product. And how would I post on forums of do guest blog posts?

Thanks in advance for your thoughts.

DAVE
#products #promote
  • Profile picture of the author HamzaW
    The classic advice is only work with products which tick all 3 criteria:

    1. You find it or its niche interesting - even better if you are really passionate about it. Otherwise you won't be motivated to make it work.

    2. You have some expertise in it. Otherwise you will find it harder (but not impossible) to come across as an authority.

    3. There is a target market for your product which is actually prepared to spend money on it. Otherwise no-one is gonna buy it.

    I'm sure every guru and his goat has had success with a product that has ticked none of the above, but if you are just starting out I think these are extremely sensible guidelines - and if you can find a product that fulfils these criteria you should seriously prioritise it in your business.

    Hamza
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    • Profile picture of the author Simon Farmer
      I usually stick to niches I know enough about to be able to judge if its a good product or not.

      For example I have never even thought about promoting a product on DIY Solar Panels or DIY wind turbines because I know nothing about it.

      This is just my personal choice.

      Although you will notice above I used the word "usually" because if I do choose a niche I don't know much about then what I do is learn enough about the subject first to be able to judge if a product is good or not.

      Plus I then know enough about a niche to create content if I need to.

      Of course content can be outsourced so it's not that important.
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    • Profile picture of the author ashloren
      I agree with the three criteria posted by someone above...

      Sure, you can promote something you know nothing about. But you aren't likely to succeed in selling it without any knowledge about it whatsoever.

      Something to consider would be reaching out to the product creator and asking if you could have a review copy in order to promote it to your list. Many will gladly provide you with one, just be professional and make sure they know that there will be something in it for them. Tell them you can send some sales their way if you can check out the product before recommending it.

      But yeah, ideally I would say try to find something you have actually used or something that you have an interest in. I tried sifting through hundreds of Clickbank products to promote, and I was in the same boat you are now because I didn't know anything about them either.

      It didn't work for me. At all. Not saying it can't, but it sure didn't for me.

      I had my first success when I found out about an affiliate program for a product I was already using, AFTER I had already been using it. Since I knew the product well and knew what it was best used for, I was able to position it in a way that appealed to the right group of people and the referrals started rolling in.

      Sometimes the only way that works is the way we discover by accident, when we aren't even actively looking. Good luck to you.
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  • Profile picture of the author CyberSEO
    Originally Posted by daveskey69 View Post

    Do you know anything about the products you promote?
    Of course I do... because they all are made by me
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  • Profile picture of the author Lucian Lada
    Of course I know something about the product. In fact, I try to learn as much as possible. I don't promote CB products, but if I did, I'd buy them or get a review copy and review them.

    To me, promoting a product I know nothing about is not an option, because how could I confidently say: "This is a good product, go ahead and buy it - you'll find it useful"?

    Plus, some subscribers can smell you didn't review the product from miles away.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by daveskey69 View Post

    Do you pick a product from Clickbank that you actually know something about?
    I pick products that match my selection requirements (http://www.warriorforum.com/main-int...ml#post2161932) in niches I know something about. I'd never promote a ClickBank product I haven't myself seen and appraised, of course. Credibility and trust with your subscribers is built up gradually but can disappear very quickly indeed (and I don't think anyone without "subscribers" is making any ClickBank money worth talking about, so that matters!).

    Originally Posted by daveskey69 View Post

    I am just curious as to how you can do a video about an affiliate product if you literally know nothing about it.
    Well, that would be an "email recommendation" in my case, not a video (my subscribers hate video), but the underlying principle's the same, and the answer is "you can't do it honestly, ethically, realistically or safely", I think?

    Originally Posted by daveskey69 View Post

    Like, if I was to choose a product about weight loss, what the hell would I talk about. I don't really know anything about weight loss.
    A niche for you to avoid, then, obviously? (No disaster there - it's one of the most competitive niches there is: exactly the opposite of what you should be aiming for, perhaps, Dave?).

    http://www.warriorforum.com/main-int...ml#post8367277 <---- this might help?

    Originally Posted by daveskey69 View Post

    So, can you promote products successfully that you literally know nothing about.
    Maybe some people can? I can't, and (more importantly) wouldn't want to.

    Originally Posted by daveskey69 View Post

    I could pick a product, create an email list
    I wouldn't be able to create an email list for a subject I knew nothing about. I wouldn't be able to come up with an opt-in incentive that fulfilled its minimum essential purposes ("essential" from my perspective, that is!), without knowing something about the subject, and without being able to do that, for me there'd be no point in building the list, because I wouldn't be able to make (m)any sales to it. I'd probably end up with a "list" with something like a 20% open-rate (i.e. lose 80% of the people I'd invested all my time/energy/effort/skills in finding in the first place!!). I can't see that working too well - can you?
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  • Profile picture of the author daveskey69
    great feedback as always guys. Am I right in thinking that most people doing affiliate marketing are promoting products about affiliate marketing? And how does it work if you start to promote products in more than one subject. Surely people are not passionate about more than one or two things. I guess my point is more surrounding things like guest posts or forum posts. Helath, welath and relationships seem to be the hot topics in terms of affiliate marketing, but unfortunately for me, I know, nor do I really care about those subjects.

    So what would you do if you were in my shoes?

    I am passionate about wrestling (WWE, TNA etc), but that's not a viable option in terms of affiliate marketing is it? It seems that if you don't have any knowledge or passion for the big affiliate subjects, then you are kinda out of luck.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by daveskey69 View Post

      Am I right in thinking that most people doing affiliate marketing are promoting products about affiliate marketing?
      No, not at all. That's just what you see here, because it's an internet marketing forum and a significant proportion of the members are here to do their own marketing to their own customers (i.e. fellow-marketers). I think the businesses of the overwhelming majority of successful, professional marketers have no connection with any "IM niches" or "MMO niches" at all.

      Originally Posted by daveskey69 View Post

      And how does it work if you start to promote products in more than one subject. Surely people are not passionate about more than one or two things.
      It depends what you mean by "passionate", I think.

      I have 8 entirely separate, unrelated niches. I have 2 or 3 about which I was genuinely passionate beforehand, and 2 or 3 in which I was really interested and new a little beforehand, and 2 or 3 in which I was slightly interested and willing, beforehand, to commit myself to studying and learning a lot more (I don't do quite as well with those).

      Originally Posted by daveskey69 View Post

      Helath, welath and relationships seem to be the hot topics in terms of affiliate marketing
      They do, but they can also be good areas to keep away from, for beginning marketers, for all the reasons explained in the threads linked to above. Remember that the failure-rate in internet marketing is very high indeed (whoever's figures you accept and believe), so going for the "hot topics" perhaps isn't the optimal course?

      Originally Posted by daveskey69 View Post

      So what would you do if you were in my shoes?
      Give them back to you, and (even more importantly) get mine back from you because you can't even stand in them anyway, let alone walk. :p

      Originally Posted by daveskey69 View Post

      I am passionate about wrestling (WWE, TNA etc), but that's not a viable option in terms of affiliate marketing is it?
      I don't know. It seems a little unlikely, but it can be surprising the things that turn out to be. That one could be a traffic-attractor, I can see, but I have no idea what you'd promote to them? :confused:

      Originally Posted by daveskey69 View Post

      It seems that if you don't have any knowledge or passion for the big affiliate subjects, then you are kinda out of luck.
      It doesn't seem that way to me. There are thousands of "non-mainstream niches". Go to a newsagents and look at all the things people buy magazines on. Look through Amazon's website and see all the things people spend money on.

      Originally Posted by daveskey69 View Post

      I can tell you right now that I don't see myself being able to do anything with those subjects?
      There are hundreds and hundreds of others, too, though.

      Originally Posted by daveskey69 View Post

      How could I form a relationship with an email list if I couldn't care less about the subject matter
      With difficulty. What do you like, apart from wrestling? What interests you? What would you look for magazines on, in a newsagent's shop? Look through the Yellow Pages for any major city?
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  • Profile picture of the author daveskey69
    for example, I saw on a post that Alexa directed me to that these are good topics to choose for affiliate marketing:
    -dating
    -fixing relationships
    -health and wellness/fitness
    -weight loss
    -golf
    -gardening
    -pets
    -astronomy, and other hobbies

    I can tell you right now that I don't see myself being able to do anything with those subjects? How could I form a relationship with an email list if I couldn't care less about the subject matter. Like, seriously, what products are you guys choosing? And were you (fortunately) interested in it before you considered affiliate marketing?
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  • Profile picture of the author daveskey69
    Thanks Alex. I know that what you are saying makes sense, but then it kind of seems like 'go and find out what people like' etc..and HOPE that you are interested in it yourself and can write about it. Maybe I am just sad and live too much of a sheltered life!!! It's just a bit discouraging, I guess. I don't want to get a huge list of emails and then not be able to talk from the heart about things. It just wouldn't work, and it would feel too false.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by daveskey69 View Post

      I know that what you are saying makes sense, but then it kind of seems like 'go and find out what people like' etc..and HOPE that you are interested in it yourself and can write about it.
      Yes, I hear you there. There's nearly always some sort of compromise involved, between "something that has a real market and products to promote" and "something you can envisage being reasonably interested in and willing to write about".
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  • Profile picture of the author EnterIn
    You are answering our your own question in part.

    The easiest way to promote clickbank products and the way I do it is as follows:

    1. Pick a niche that you are passionate about and that has a market (people who have problems and are looking for solutions)

    2(A) If you can, go to clickbank and buy the product. Go through it and if it lives up to your expectations in that it does what the sales letter claims it can do, promote it. OR

    2(B) If you don't want to buy it first, check for reviews about the product and information about the product owner. This will help you know if the product is good one and what specific problems it actually solves.

    It's easier to promote products you are passionate about when starting out. You also come across as WAAAY more convincing if you have tried the product yourself.

    If you are promoting higher ticket items, you will find that the product owners provide several freebies, sometimes HUGE ones. Try these out. You will be able to get a good sense of the nature and quality of the product that those freebies are promoting (preselling).

    Hope this helps
    Bruce
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    • Profile picture of the author JohnMcCabe
      Originally Posted by daveskey69 View Post

      So what would you do if you were in my shoes?

      I am passionate about wrestling (WWE, TNA etc), but that's not a viable option in terms of affiliate marketing is it? It seems that if you don't have any knowledge or passion for the big affiliate subjects, then you are kinda out of luck.
      There's a big world out there beyond clickbank and "money, health and love".

      Do you think Vince McMahon would be a billionaire today if there were only a handful of passionate wrestling fans in the world?

      Look at the crowd on your favorite show. How many are wearing t-shirts and waving their fake championship belts? How do wrestling videos dominate the sports video niche? How do the top wrestlers gather millions of social media followers?

      If I were in your shoes, I'd be building a list of people who love the same wrestlers you do. I'd watch every pay-per-view event and write my own recaps and columns for my list. I'd go to any live event I could reach and write about the experience. I'd add photos and video clips I took myself.

      From what I can tell, wrestling fans fit the very definition of what I term "obsessive buyers" - they buy the shirts and other clothing, the videos, the books, the movies. Vince is no dummy - wrestler bios sell very well to a crowd that most people outside believe can't read. They buy movie tickets to see people like the Rock, John Cena and others appear in movies. It's the ideal passionate crowd.

      Just because it doesn't fit with the "desperate buyer" crowd peddling get-your-ex-back-you-pathetic-loser ebooks or how to cure genital warts cures or how to get rich without work courses doesn't mean you can't make money from them.
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  • Profile picture of the author thedanbrown
    Ya you get some big benefits by knowing the products you sell inside out. Most of the time on Clickbank you can get a review copy or jv access to software or whatever it may be. Ask the vendor and they shall deliver especially if you'll be sending a fair amount of traffic.
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  • Profile picture of the author Miguelito203
    Originally Posted by daveskey69 View Post

    Me again -- I have a question for all the knowledgeable folk on this forum. Do you pick a product from Clickbank that you actually know something about? I am just curious as to how you can do a video about an affiliate product if you literally know nothing about it. Like, if I was to choose a product about weight loss, what the hell would I talk about? I don't really know anything about weight loss. I could outsource articles for sure, but at some point wouldn't I have to know a little about the subject I am promoting.

    So, can you promote products successfully that you literally know nothing about. And if so, what are some of the best ways to do that.

    This is the one thing I am struggling with at the moment. I could pick a product, create an email list - but then what would I email them about if I had no interest or knowledge about the product. And how would I post on forums of do guest blog posts?

    Thanks in advance for your thoughts.

    DAVE
    When you're first starting out in a niche you know nothing about, it's a good idea to do some research and purchase a quality product that focuses on something you want to write about. Implementing the product will also provide you with knowledge that you won't get from just reading stuff as well. Once you've purchased a few quality products and had success with them yourself, you'll know what stuff to look for in your specific niche.

    Good luck,
    Joey
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  • Profile picture of the author zahanega
    your niche should be something you're passionate about, so yes i had a decent amount of knowledge about the products before i promoted them
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  • Profile picture of the author Fazal Mayar
    Its important to me to know the product before promoting it. I do researching and thanks for this forum and imreportcard.com which helps alot on researching the products.
    Signature

    Blogger at RicherOrNot.com (Make Money online blog but also promoting ethical internet marketing)

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  • Profile picture of the author Trey Morgan
    I try to get a copy of the product first so I know that the product I'm promoting will actually help the people that buy it. If I can't get a copy of the product I look for testimonials.
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  • Profile picture of the author WillR
    My personal opinion is that if you know nothing about the product you are promoting, you should not be promoting it.

    Any product you are going to promote you should have at least tested and used yourself. Any less than that and you are only ever going to ruin your reputation at some point or another. It's only a matter of time.
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