So I'm sitting here with my morning coffee watching the news and there has been a string of stories covering the legalization of marijuana. It made me wonder, if it were to be legalized, what type of marketing opportunities would lay behind it? I know that cigarette advertising is restricted but alcohol ads are a really lucrative area nowadays. Will laws restrict advertisers or is there vast opportunity in marketing it since they are treating it more like alcohol? What do you guys think?
P.S. This isn't meant to be some sort of moral battle, just serious thoughts geared towards marketing. I don't want to see any flame wars here. Only intellectually stimulating conversation please.