What Is A Self-Liquidating Offer

by 59phil
3 replies
Hi all. I have been doing some work recently in generating traffic to an offer etc, and in the past have used things like a Free Ebook or whatever for an 'exit splash' if they decide to leave.

I have been recommended to use a 'Self-Liquidating Offer' and have seen it mentioned here and there on this forum too.

Can someone please help me with what one of these actually is, how they work, and possibly recommend any good ones?
#little ticket to wealth #offer #secret lead factory #self liquidating offer #selfliquidating
  • Profile picture of the author JohnMcCabe
    A self-liquidating offer refers to an advertisement that pays for itself.

    Let's say you took that report you were going to offer for free and hung a $7 price tag on it. You advertise that report using paid advertising, and it costs you $7 per sale for advertising.

    That's a break even example of a self-liquidating offer. You now have a proven buyer on your list and it cost you nothing to acquire.

    If it only cost you $5 per sale in advertising, for each sale you would have a new buyer on your list and a $2 profit.

    If you knew that for every $5 you spent on advertising you would end up with a new list member and $2 more than you spent, how many Lincolns would you put down?
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    • Profile picture of the author 59phil
      Originally Posted by JohnMcCabe View Post

      A self-liquidating offer refers to an advertisement that pays for itself.

      Let's say you took that report you were going to offer for free and hung a $7 price tag on it. You advertise that report using paid advertising, and it costs you $7 per sale for advertising.

      That's a break even example of a self-liquidating offer. You now have a proven buyer on your list and it cost you nothing to acquire.

      If it only cost you $5 per sale in advertising, for each sale you would have a new buyer on your list and a $2 profit.

      If you knew that for every $5 you spent on advertising you would end up with a new list member and $2 more than you spent, how many Lincolns would you put down?
      Hi John,

      Thanks for that - That makes a lot of sense now and in more ways than one, as I was recommended to use one that was a '$5.00 Report' and that was linked to a medium to high ticket program.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by 59phil View Post

        Hi John,

        Thanks for that - That makes a lot of sense now and in more ways than one, as I was recommended to use one that was a '$5.00 Report' and that was linked to a medium to high ticket program.
        By George, I think you've got it.

        Self-liquidating offers are best used to bring people into a marketing funnel where you can offer them higher priced products and services.
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