LESSON: Don't Judge a Book by its cover! Client paid me $600 upfront with $350 recurring payments
Don't judge a book by its cover. Last year I sold a small business photographer a mobile website. At the time he hustled his way down to a $200 mobile website which is half of what I normally charged but at the time I was just starting out and needed the cash.
So the time rolls around again this year and I go to approach him for the yearly hosting cost of the mobile site. He says its too expensive and doesn't want to continue as doesn't see the need.
Of course I am thinking cheap skate forget him! I don't want him as a client anyway.
This morning the phone rings and its him. I sigh and consider ignoring the call but answer it anyway. He asks if I can meet with him to tell him what SEO is and how he can improve his rankings. I do a little research and put together a keyword plan for him before our meeting but feel like its a bit of a waste of time as if he doens't want to pay $100 for a mobile site why would he pay $250 for my lowest price SEO package.
Anyway he meets me at my home office and the first thing he says is
"I need a new website as mine is terrible! I know its bad for Google what can you do to help me fix it?"
I immediatly tell him about the benefits of using worpress and plugins and also the ability to use CMS and have complete control himself. I showed him some of my other clients sites and he was impressed.
He then went on to look at the apps of one of my clients and was drawn in by that. I told him we are now offering a monthly do it yourself option to which he immediatly said
" I know I won't be able to do it myself how much can you do done for me?"
I told him it would be $600 upfront and I could offer him a package with a website, app, and 1 month free SEO to see if he liked it.
He paid me cash $600 upfront and signed up for the monthly payments online.
I completely miss judged him and learnt a lesson today. Never judge a client and always find out exactly what their needs are
Hope this experience can help other Warriors with their own ventures.
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