How Small is A Niche?

11 replies
I am about to try to create my first website and everyone says the niche is the most important thing. They say I should choose one in the health or wealth industries. My question is, how small should my niche be? Should it be something as large as "exercise" or something much smaller. Give me examples of good niches that a beginner could use to make a profit! Thanks!
#niche #small
  • Profile picture of the author travlinguy
    Originally Posted by nba2kbeast View Post

    Give me examples of good niches that a beginner could use to make a profit! Thanks!
    Exercise isn't a niche at all. It's a major market. A particular exercise or set of exercises would be a niche. Gluteal tightening, for example would be a niche.

    As for your request of examples, holy cow! There are thousands and thousands of niches. What do you want to market? Picking something just because it's profitable is a mistake. You should choose something you like (and is profitable) because you're going to be up close and personal with it for a while.

    One of the biggest causes for failure is dreading what you've got to do every day. And that most often comes because people don't like it or even relate to it much. YOU need to figure out what YOU want to do and move from there. Good luck.
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    • Profile picture of the author nba2kbeast
      Originally Posted by travlinguy View Post

      Exercise isn't a niche at all. It's a major market. A particular exercise or set of exercises would be a niche. Gluteal tightening, for example would be a niche.

      As for your request of examples, holy cow! There are thousands and thousands of niches. What do you want to market? Picking something just because it's profitable is a mistake. You should choose something you like (and is profitable) because you're going to be up close and personal with it for a while.

      One of the biggest causes for failure is dreading what you've got to do every day. And that most often comes because people don't like it or even relate to it much. YOU need to figure out what YOU want to do and move from there. Good luck.

      This was an extremely helpful post! I would prefer to pick something about football or basketball. Even though this isnt in that field is it still possible to make money off of a topic like this?
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  • Profile picture of the author garyt
    Originally Posted by nba2kbeast View Post

    I am about to try to create my first website and everyone says the niche is the most important thing. They say I should choose one in the health or wealth industries. My question is, how small should my niche be? Should it be something as large as "exercise" or something much smaller. Give me examples of good niches that a beginner could use to make a profit! Thanks!
    Use Google free keyword tool to find out how many searchers and the competition for the keywords you want to target.

    Medium/Low competition, on a relatively high monthly search volume (maybe > 1000 on exact search) per related keyword, could be a good niche.
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    • Profile picture of the author nba2kbeast
      Originally Posted by garyt View Post

      Use Google free keyword tool to find out how many searchers and the competition for the keywords you want to target.

      Medium/Low competition, on a relatively high monthly search volume (maybe > 1000 on exact search) per related keyword, could be a good niche.
      With online stuff people have a product they could sell such as an ebook. With sports would there be anything I could sell? How would i make a profit?
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  • Profile picture of the author Moneymaker2012
    It is not necessary to chose health or wealth niche, but it's necessary that you research the niche before you select, you can only succeed when you chose a niche that you feel easy working with. Also do keyword research for the niche.
    I see people running into health and fitness niche and they don't make a dime.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by nba2kbeast View Post

      This was an extremely helpful post! I would prefer to pick something about football or basketball. Even though this isnt in that field is it still possible to make money off of a topic like this?
      There was another thread like this recently where the poster was into pro wrestling. Yes, you can make money marketing to football or basketball fans. Especially if you are into fantasy sports.

      There is no such thing as "the exercise niche", as was pointed out above. One good way to think about niches is to use this formula:

      _____________________ for ________________

      "Back exercises for weekend golfers" is a niche. You could even expand that to a related grouping of "exercises for golfers" and offer multiple products aimed at subniches of golfers.

      "LeBron James effigies and matches for Cleveland Cavalier fans" could be a niche.

      You pair a specific product or service group with the group of people most likely to be interested in it.

      There are hundreds of potentially profitable niches under both the football and basketball umbrellas.
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  • Profile picture of the author Ontealdon
    Yes, choosing a niche is the most crucial part, I believe.
    It seems you are new to this, so I think you need to learn basics first.
    Go and read tutorials and some articles. It will help you a lot.

    Before choosing the niche, you need to choose your target market (people).
    This is hard to rank and will take a lot of time : Fat people who want to lose weight.
    This is hard, too - but you have more chance to rank : Women who want to lose their muffin tops.

    I mean, you need to be spesific. This example is just an example and it is still hard to rank with evergreen niches like weight loss, fit body etc.

    If you take this example and apply it to a different niche, you can be successful.
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  • Profile picture of the author Rod Cortez
    Originally Posted by nba2kbeast View Post

    I am about to try to create my first website and everyone says the niche is the most important thing. They say I should choose one in the health or wealth industries. My question is, how small should my niche be? Should it be something as large as "exercise" or something much smaller. Give me examples of good niches that a beginner could use to make a profit! Thanks!
    Selecting a niche is very important, but the most important thing? That could be up for debate. Selecting a niche is only part of the equation, where I see people really struggle is in how to monetize the niche and then get traffic to their offers and then converting that traffic. But that would be for another thread.

    Think of a niche as a narrowing of a market. Also think of niches as specific needs and wants. So a market would be like golf. Plain and simple, the golf "market". It's huge and golfers spend a ton of money on their hobby OR profession. Now if you narrow that market, think of what specific needs and wants that market has.

    What do they habitually spend money on?

    Golfers want to improve their game, so what helps that do that?

    Golf coaches
    How to improve your swing videos.
    Better clubs

    And so on an so forth.

    You want to pick a niche that is large enough and has enough demand to be able to build a business around it. There are thousands of niches that people have built businesses around, some of them only appear to be obscure because we might not have their specific needs or wants.

    Too often is see people refer to the pet "niche". Well, there's no such thing, it's too huge to be a niche and there aren't enough specific needs and wants in the pet market to make it a niche. Now the pet market has tons of niches and sub or micro-niches (whatever term you favor).

    You can select the "dog market" underneath the pet market. You can further break it down to the "dog training" niche and then further break it down into a micro-niche of "training your German Shepard". Dog training is a niche because it's focus has been narrowed down to a specific need (training one's dog).

    You can do the same with "pet health". This market is getting bigger every year with more pet owners buying health insurance for their animals. It's a multi-billion dollar industry that's growing and savvy marketers are making nice commissions reaching these pet owners.

    I'm going to share something that most people won't: the free Google keyword tool is pretty worthless. It's going to disappear soon and you'll have to create an adwords account just to use their crappy keyword planner.

    Google's keyword tool favors them, NOT the marketer.

    Serious marketers use serious and powerful keyword tools that will get them results. There are plenty of tools out there and they all state they are the best in one way or another and frankly, some of them are really good and some of them just suck.

    There's software you can buy and there are web-based membership sites that you can use. Some of the ones that I like are:

    Brad Callen's Niche Finder (currently a Warrior Special Offer)
    Keyword Country
    Keyword Discovery
    Wordtracker

    Just to name a few. To me having the right keyword tools isn't optional, whether you're playing the SEO game or need keywords to bid on using PPC or other forms of paid advertising, you need keywords to test and see how they convert.

    You can also find out what people are searching for and this will help you market to them.

    RoD
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  • Profile picture of the author jimmyjohns2345
    Do you create multiple websites for multiple niches or only focus on one at a time?
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    • Profile picture of the author malcsimm
      Originally Posted by jimmyjohns2345 View Post

      Do you create multiple websites for multiple niches or only focus on one at a time?
      That would be too time-consuming. One good approach is to have a website on a particular topic then add sections on specific niche is you are targeting.

      Using a WordPress site for example the blog itself could be around a particular topic and then you could have a category, say, for each of your niches or sub-niches.

      On the category page you would create content optimised for one or 2 of the keywords you have identified as being possible to rank for, for that niche or sub-niche. And then the category page itself would link out to other pages under that niche optimised for other keywords you have identified.

      Hope I have been clear :|

      Malc
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  • Profile picture of the author Adie
    Originally Posted by nba2kbeast View Post

    I am about to try to create my first website and everyone says the niche is the most important thing. They say I should choose one in the health or wealth industries. My question is, how small should my niche be? Should it be something as large as "exercise" or something much smaller. Give me examples of good niches that a beginner could use to make a profit! Thanks!
    I believe there are things you like and things you don't like. How about you start with the things you like. If you are a man and good it picking women, then focus on it (just kidding)..

    If you love sports then do it... It's not about profit that most marketers become successful. It's all about passion.. Forcing your self to make money with the things you are not familiar and you are not used to do is a crazy idea....

    To understand more about market niche, try to consult wikipedia:
    Niche market - Wikipedia, the free encyclopedia

    Good luck
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