Any guides on how to create a great offer?

8 replies
I would like to build a list so I want to create a great offer. Are there any products that teach you step by step on how to do it? Here are my questions:

1. How long does an offer have to be (minimum).
2. How much value does it need to have. I'm worried that if I put so much into it, I'm going to run out of content for my future products.

Thanks
#create #great #guides #offer
  • Profile picture of the author aronprins
    Hey!

    In my opinion, just make sure you have a good read.
    Most of the times im turned off by reading pitches because they are written poorly.

    Make some jokes... Original ones, not the usual haha
    Hope this helps!
    Cheers,
    Aron Prins
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  • Profile picture of the author AndrewCavanagh
    I wrote a sophisticated product on this topic called
    Offers Unleashed.

    I'm not quite sure how to answer your first question.

    What do you mean by...

    "1. How long does an offer have to be (minimum)."


    For your second question...

    "2. How much value does it need to have. I'm worried that if I put so much into it, I'm going to run out of content for my future products."

    You need to change your mindset on this.

    Generally speaking GREAT offers GIVE A LOT.

    That means delivering huge value to your customers.

    This is not so hard to do if you think through your topic in depth.

    You can add interviews, guides, FAQs, lists of online and offline
    resources etc etc.

    Anything that adds real value and preferably is laser targeted
    on the topic of your product and solving any problems your
    prospects might have.

    Kindest regards,
    Andrew Cavanagh
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    • Profile picture of the author Humir Madrid
      Originally Posted by AndrewCavanagh View Post


      "2. How much value does it need to have. I'm worried that if I put so much into it, I'm going to run out of content for my future products."

      You need to change your mindset on this.

      Generally speaking GREAT offers GIVE A LOT.

      That means delivering huge value to your customers.

      This is not so hard to do if you think through your topic in depth.

      You can add interviews, guides, FAQs, lists of online and offline
      resources etc etc.

      Anything that adds real value and preferably is laser targeted
      on the topic of your product and solving any problems your
      prospects might have.

      Kindest regards,
      Andrew Cavanagh
      I understand that of course. you need to create massive value. But you didn't read the second part of my question. If I create massive value for my offer, I'd be almost left with nothing for my paid products
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      • Profile picture of the author AndrewCavanagh
        Originally Posted by Humir Madrid View Post

        I understand that of course. you need to create massive value. But you didn't read the second part of my question. If I create massive value for my offer, I'd be almost left with nothing for my paid products
        I read it...I just didn't agree with it.

        If your first product is on a very specific topic then just
        get as much information and resources, interviews etc
        tightly related to that specific topic.

        You'll be amazed at how much information you can
        gather on a seemingly tiny laser targeted topic.

        Kindest regards,
        Andrew Cavanagh
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  • Profile picture of the author James Fame
    What?
    Where?
    When?
    Who?
    Why?
    What for?
    What if?
    How?
    How much?

    Fill them in as specifically as possible and you should get a fundamental offer. Provided you do some positioning and prior market research, of course.

    James Fame
    Signature

    Fire me a pm if you have a question. I build businesses and provide consulting. I do not do finance/money/internet marketing niches. Fitness, self-improvement and various others are welcome.

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  • Profile picture of the author Teddy T
    Well personally I do not believe in 'over-delivering' in an offer. The IM niche (or most niches for that matter) is a large one and it's always possible to add even more value by providing better solutions/improvements.

    If you are still worried about 'over-delivering' though, one way is perhaps to provide a general outline to your method/solution that's in your offer (w/o offering the details/step by step instructions). Subscribers will then have to stay tuned to your emails for further info/details... This is also probably where you will start your up selling after building sufficient levels of trust...

    Anw back your other question, how long does your offer have to be? If it's a short report it can be as short as 2-3 pages outlining the general idea. Just make sure it's useful, easy to understand and implement and something that you believe in (Ask yourself, will you opt in with this information?)

    Just my two cents worth
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    Dream Big, Take Action!

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  • Profile picture of the author sscot
    When it consider along list building, you shouldn't focus into one issue because you need to grab people as much as you can. What are the most suffering questions available on your niche? that's what you need to find first. Type your main keywords on Google keyword tool, check suggestions and make a list of most suffering queries. Develop your offer around them with giving solutions for the problems.
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