Awesome JV Partnership Opportunity

by Allen Graves 20 replies
I have been receiving emails and PMs from folks saying that they would like to partner with me on a great JV opportunity.

Seems they have this great product and if I promote it, they will give me 50% - 60% as commissions.

I'm sorry, but I thought JV stood for Joint Venture.

All this is, is a request to join your affiliate program for a product I've never even heard of before. How does this help my business and my latest products?

If you want me to join your affiliate program, just ask. Don't try and disguise it as a JV partnership.

Respectfully,
Allen Graves
#main internet marketing discussion forum #awesome #opportunity #partnership
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  • Profile picture of the author Sarah Harvey
    So what in your opinion constitutes a JV offer?

    It would be helpful to explain what you think is a valid JV offer and what Affiliate means to you as a person.

    Seems like whoever asked to JV with you, could have been right or wrong. It depends on how you view things.

    If I had a great product, but not a list and came to you... offering you 60% of the profits generated by it if you offered it to you list, then that doesn't make you an affiliate. Just food for thought. Not that I am the one that wanted to JV with you...I was just curious what you constitute as being a JV partner and what an affiliate is.
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    • Profile picture of the author Steven Wagenheim
      Here is my definition of a true JV and I will never deviate from it regardless
      of what anybody says. Yes, on this point I am a stubborn SOB.

      A JV is where two or more people create and market a product or service
      together...period...end of discussion.

      Anything else is just one guy pimping another guy's product which is nothing
      more than you being another affiliate for the product.
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      • Profile picture of the author Sarah Harvey
        I guess that is where I differ again

        To me a JV is having an exceptional product and then you choose a few people you would like to work with. In my case it will be first person to accept is the first person I will stick with.

        Then I would have a chat with the person and offer them the chance to get my product exclusively. No other people. Having an affiliate program is good if it is viable. If not then I would rather let my product benefit the partner.

        However, if you visit JV giveaways then it's still JV's essentially as its a multitude of people coming together to give their products away and build their list. Or is all those people that develop software for JV giveaways and the people hosting them wrong? Food for thought.
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        • Profile picture of the author Steven Wagenheim
          Originally Posted by Sarah Harvey View Post

          I guess that is where I differ again

          To me a JV is having an exceptional product and then you choose a few people you would like to work with. In my case it will be first person to accept is the first person I will stick with.

          Then I would have a chat with the person and offer them the chance to get my product exclusively. No other people. Having an affiliate program is good if it is viable. If not then I would rather let my product benefit the partner.

          However, if you visit JV giveaways then it's still JV's essentially as its a multitude of people coming together to give their products away and build their list. Or is all those people that develop software for JV giveaways and the people hosting them wrong? Food for thought.

          A JV giveaway is different. In that case, you have a number of people
          getting together, each one contributing their products and thus making
          the whole venture a product in itself.

          But emailing John Doe and saying, "Hey, how would you like to promote
          my product for me, I'll give you 60%" or whatever, is no different from
          having your product up at Clickbank and offering 60% commission for
          anybody who sells it.

          Now, if you're foolish enough to allow this person be the only one to sell
          your product (in that case I'd say maybe it's a JV) then you are gambling
          that this person will make you a sufficient number of sales to make it
          worth while. And then if not? Then what? You've promised him exclusive
          rights which means NOBODY else can sell it. With a true JV, you BOTH
          can get others to promote your product for you.

          That's the difference and like I said, I stand firm on this.
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          • Profile picture of the author Kim Standerline
            Originally Posted by Steven Wagenheim View Post

            A JV giveaway is different. In that case, you have a number of people
            getting together, each one contributing their products and thus making
            the whole venture a product in itself.

            But emailing John Doe and saying, "Hey, how would you like to promote
            my product for me, I'll give you 60%" or whatever, is no different from
            having your product up at Clickbank and offering 60% commission for
            anybody who sells it.

            Now, if you're foolish enough to allow this person be the only one to sell
            your product (in that case I'd say maybe it's a JV) then you are gambling
            that this person will make you a sufficient number of sales to make it
            worth while. And then if not? Then what? You've promised him exclusive
            rights which means NOBODY else can sell it. With a true JV, you BOTH
            can get others to promote your product for you.

            That's the difference and like I said, I stand firm on this.
            You know Steve, just because you say something doesn't make it right. (That's the best way to dig yourself into a corner).

            Lol I just thought, you remind me of hubby who makes a sweeping statement, then hides behind his paper.

            I guess in the purist form you may be right, but the term JV has come to mean different things than it did originally. (Doesn't make it wrong).

            I tend to agree with Sarah's view on how many folk look at a JV now.

            It's someone whom you give a specal rate to. (Better than your affiliates).
            You give them the product to try out first. (Can u imagine doing that on clickbank)!

            Be interesting to see what other people's definition is

            Kim
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            • Profile picture of the author Keith Boisvert
              Yup, a JV can have multiple meanings for both parties (or all) involved.

              To me a JV is a deal entered between 2 or more parties where all have something to gain.

              A JV could be me approaching a well know marketer who has a traffic generation niche carved out and has a huge list of loyal followers. I have a product on list building that I think is awesome and could benefit their list. I sell it normally for $50. I have it on clickbank at a 50% commision so affiliates get $25.

              I strike a deal with the well known marketer so that he can sell it to his list for $35(a special deal for his subscribers), and still make a $25 commision. I only make $10, but I have generated a great contact, the well known marketer has supplied a great product at a special discount to his subscribers, and the marketer also made money. Win-Win-Win.

              This is just one scenario, and only my opinion.

              keith
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      • Profile picture of the author John Rowe
        Originally Posted by Steven Wagenheim View Post

        A JV is where two or more people create and market a product or service together...period...end of discussion.
        Jay Abraham would say you're limiting yourself with a JV definition like that.

        Simple example:

        -----
        A local carpet cleaner goes to a local pizza shop owner and says...

        "If you're willing... I'll provide you with all of your pizza boxes for free... so you can cut that expense right out of your business... and all I ask in return is that my cleaning special gets printed on the boxes I provide."
        -----

        The above example could end up being a very nice little JV for the two businesses, yet it doesn't meet your current criteria for a JV.

        .
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      • Profile picture of the author Jeannie Crabtree
        Steven, I am going to respectfully disagree with you here. That is only one part of the definition, and not the whole picture.

        What about in the brick and mortor business? A business could say I am only selling my one item that is all I have made myself or with my partner.

        Or the store could "joint venture" with a lot of other folks, for what benefit? People who are shopping for x also need y and z. In reality, very few stores sell one item or one type of item. I think there is a reason for that.

        Just think about it, it could more than double your profit ....

        Jeannie
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        • Profile picture of the author Sarah Harvey
          I agree with some points but like some people point out and I was waiting for that...is how you will explain that someone in the real business world approaching someone with a unique idea/product and then offer to them in exchange for that company/business promoting it and making a lot of money...isn't considered a JV.

          In my opinion it is a Joint Venture. You do not need to create products both of you. Some people are good at what they do and yet when it comes to selling the product or promoting it they wouldn't even know where to begin.

          That is what real world Joint Ventures are made of... two companies coming together... the one with the product and the other to sell it. Have fun!

          Oh, I have to mention this here...if I did have a product that I offered exclusively, you would see me offer a damn good contract drawn up by a lawyer. That is how business is conducted. You can have a trial period where both parties can see if it is to their benefit.
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          • Profile picture of the author Kim Standerline
            Originally Posted by Sarah Harvey View Post

            I agree with some points but like some people point out and I was waiting for that...is how you will explain that someone in the real business world approaching someone with a unique idea/product and then offer to them in exchange for that company/business promoting it and making a lot of money...isn't considered a JV.

            In my opinion it is a Joint Venture. You do not need to create products both of you. Some people are good at what they do and yet when it comes to selling the product or promoting it they wouldn't even know where to begin.

            That is what real world Joint Ventures are made of... two companies coming together... the one with the product and the other to sell it. Have fun!
            Couldn't have said it better myself, (wish I thought of it lol)

            Kim
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          • Profile picture of the author Allen Graves
            Originally Posted by Sarah Harvey View Post

            I agree with some points but like some people point out and I was waiting for that...is how you will explain that someone in the real business world approaching someone with a unique idea/product and then offer to them in exchange for that company/business promoting it and making a lot of money...isn't considered a JV.

            In my opinion it is a Joint Venture. You do not need to create products both of you. Some people are good at what they do and yet when it comes to selling the product or promoting it they wouldn't even know where to begin.

            That is what real world Joint Ventures are made of... two companies coming together... the one with the product and the other to sell it. Have fun!

            Oh, I have to mention this here...if I did have a product that I offered exclusively, you would see me offer a damn good contract drawn up by a lawyer. That is how business is conducted. You can have a trial period where both parties can see if it is to their benefit.

            But this isn't brick and mortar...and what you explain above is just being a distributor for a product manufacturer. Yes, there is an agreement between the two, but nothing like an internet marketing joint venture.

            AL
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        • Profile picture of the author Allen Graves
          My definition of a JV partnership is a PARTNERSHIP...not me selling your product to my prospects. What is that?!

          JV = He has a great product. I sell it on my site, he sells my product on his site. Both parties' products and services get pimped in the deal and both get branding. We both get something out of it.

          If it's just me selling your stuff, all I am doing is using my prospects to brand your product and services. Yes, I may get a commission from you, but that is still not helping my product/services.

          Another example would be two marketers getting together and opening up one website, product, service or membership site...splitting profits 50/50 or whatever was agreed upon.

          The branding is going to both parties.

          Allen Graves
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      • Profile picture of the author Greg Cooksley
        Originally Posted by Steven Wagenheim View Post

        Here is my definition of a true
        JV and I will never deviate from it regardless
        of what anybody says. Yes, on this point I am a stubborn SOB.

        A JV is where two or more people create and market a product
        or service
        together...period...end of discussion.

        Anything else is just one guy pimping another guy's product which
        is nothing
        more than you being another affiliate for the product.
        Steven,

        Who cares if you want to be a stubborn SOB....

        Just because you say something, no matter how stubborn you are,
        doesn't make it the truth....

        Honestly, sometimes I think that you just want to say something
        to get attention or to cause someone to argue with you...

        Just be cool....

        Regards

        Greg
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        • A JV is two letters. A J, and a V.

          If you guys want to argue about two letters, I guess thats productive.

          I think, and a lot of the internet marketing world will probably agree, a "JV" is kind of an umbrella phrase that says "hey I'd like to talk to you, and money in potentially involved".

          It could be the form of a product creation, a cross promotion, anything of that nature.

          Limiting the range of the term and getting upset because it doesn't match your expectations, and then not taking it seriously when its presented to you, well, in my opinion is downright stupid and unprofessional.
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          • Profile picture of the author Italian Guru
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            • Profile picture of the author JayXtreme
              This is such a diverse topic and I think it is clouded by people's different opinions of the wording and the meaning and the relationship of the meaning of the wording.. see how confusing that could become?.

              When the rubber meets the road.. your best bet is to put your thing out there.. whether you are offering a JV or looking for something in return... active networking will get you there and you WILL find someone who's definition means the same as yours, or at least close enough for a compromise to be met and a good deal struck between two or more parties...

              Peace

              Jay

              p.s. Waggerz are you bored?
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            • Profile picture of the author Mark Riddle
              Mike Enlow's JV model is still the one that I think of when the term JV comes to mind.

              Many of the new folks may not know who Mike Enlow is, he is one of the pioneers in marketing and internet marketing.

              That is where I first heard about this unknown start up guy that will go far, his name is "Willie Crawford" Anyone heard of him ?

              Mikes Sandcastles to empires report to me defines the essence of what a JV is.

              Methods of contact, and marketing channels are not at the core of what Joint Venture Marketing is.

              Here is the letter Mike Enlow on Joint Venture Marketing

              Mark
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          • Profile picture of the author Allen Graves
            Originally Posted by Christopher R Everson View Post

            A JV is two letters. A J, and a V.

            If you guys want to argue about two letters, I guess thats productive.

            I think, and a lot of the internet marketing world will probably agree, a "JV" is kind of an umbrella phrase that says "hey I'd like to talk to you, and money in potentially involved".

            It could be the form of a product creation, a cross promotion, anything of that nature.

            Limiting the range of the term and getting upset because it doesn't match your expectations, and then not taking it seriously when its presented to you, well, in my opinion is downright stupid and unprofessional.

            But an affiliate program is also just that...an affiliate program. Would you also call that a JV?

            AL
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            • Profile picture of the author Keith Boisvert
              Allen,

              JV = He has a great product. I sell it on my site, he sells my product on his site. Both parties' products and services get pimped in the deal and both get branding. We both get something out of it
              Now I agree with this, but in your above hypothetical situation, do you make a % of his product? Does he make a % of yours? If so, aren't both of you affiliates of each others products? It would still be a JV, but both of you would "technically" be affiliates for each other, right? OR am I way off(wouldn't be the first time!)

              I dunno. Just tossing it out there as a question. Because if so, you would be JV Affiliates. See, then everyone could be happy.haha

              ~Keith
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              • Profile picture of the author Allen Graves
                Originally Posted by Keith Boisvert View Post

                Allen,



                Now I agree with this, but in your above hypothetical situation, do you make a % of his product? Does he make a % of yours? If so, aren't both of you affiliates of each others products? It would still be a JV, but both of you would "technically" be affiliates for each other, right? OR am I way off(wouldn't be the first time!)

                I dunno. Just tossing it out there as a question. Because if so, you would be JV Affiliates. See, then everyone could be happy.haha

                ~Keith
                That's perfect!
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                • Profile picture of the author Allen Graves
                  To all:

                  I didn't mean to start a war here. LOL

                  I was just pointing out that if you call it a JV, that I should get as much out of it as you do.

                  Respectfully,
                  AL
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              • Profile picture of the author Italian Guru
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                • Profile picture of the author DavidPreston
                  I would have to agree with Mark on this one.

                  Mike Enlow was the king of true JV's. I spoke
                  with him many times before his unfortunate
                  passing. What I learned from him worked for
                  me in the offline world for years.

                  After Willie continued to twist my arm to go
                  online I have used Mike's methods equally well
                  on the net.

                  Get that report Mark referred to. That strategy
                  has allowed me to JV with some real heavies who
                  had never heard of me before I approached them.

                  Willie and I have JV's on several products that are
                  all set up on that model.

                  They continue to produce hands free $$$ everyday.

                  David
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  • Profile picture of the author Jeannie Crabtree
    I get this too Allen, and find it annoying.

    Or here is a new one. I have someone on my newsletter that has their own site and periodically they email me to say they like my newsletter. I answer back. Their answer back always seems to be with the intent to offer me to join their affiliate program.

    This last time, they wanted me to give away 6 free 6 month memberships. Hey, that is nice, but what would be in it for me? The only way I could see it working is if I offer that as a bonus for a sale I would offer, as otherwise, I am just sending my people over to him with no compensation.

    I got busy and did not answer back. Soon a second email came reminding me he had an affiliate program.

    Sigh.

    Jeannie
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