Information Harvesting

6 replies
So I realize that google has an information harvesting policy which states:

"Free Gifts: The type of websites that are not allowed includes but is not limited to websites offering free gifts or other incentives in exchange for personal information. We refer to this practice as "information harvesting." Examples of free gifts or incentives include prizes, offers, videos, eBooks, and quiz/survey results."

Now as marketers, we all know how important it is to build a list, but with this policy it presents an issue. Has anyone figured out the proper way to present a landing page that's approved by google to build a list? I've searched other threads to find a solution but it seems no one can give a clear answer.


google's policy:
https://support.google.com/adwordspo...r/190438?hl=en
#google #harvesting #information #ppc
  • Profile picture of the author CyberAlien
    The real question is - why would you want to depend on Google to build your list?
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    • Profile picture of the author chrislewis217
      Originally Posted by Chase Watts View Post

      The real question is - why would you want to depend on Google to build your list?
      I'm not totally depending on them, I'm diversifying my traffic sources but I would like to test a landing page with google adwords for a long term strategy since the way I see it, eventually facebook, bing ads, yahoo and even other PPC networks most likely will enforce a similar policy in the future. I think it's just nice to know how to deal with such a policy if it does arise in the near horizon.
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    • Profile picture of the author altitudemarketer
      Seems to me that if you are going to use Adwords PPC to drive traffic to a landing page... just make sure it has a video, an article or two or maybe a two step process where the customer clicks a link before you ask for their email.
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      • Profile picture of the author chrislewis217
        Originally Posted by Mark Hopkins View Post

        Seems to me that if you are going to use Adwords PPC to drive traffic to a landing page... just make sure it has a video, an article or two or maybe a two step process where the customer clicks a link before you ask for their email.
        Thanks Mark, I was thinking the same thing, I've been taking a look at other sites that are displaying on google's paid advertising section and notice that this is what most of them do.
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  • Originally Posted by chrislewis217 View Post

    So I realize that google has an information harvesting policy which states:

    "Free Gifts: The type of websites that are not allowed includes but is not limited to websites offering free gifts or other incentives in exchange for personal information. We refer to this practice as "information harvesting." Examples of free gifts or incentives include prizes, offers, videos, eBooks, and quiz/survey results."

    Now as marketers, we all know how important it is to build a list, but with this policy it presents an issue. Has anyone figured out the proper way to present a landing page that's approved by google to build a list? I've searched other threads to find a solution but it seems no one can give a clear answer.


    google's policy:
    https://support.google.com/adwordspo...r/190438?hl=en
    I hate evil and don't listen to evil. Google is not good!
    Signature
    soon people... Relax...
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    • Profile picture of the author YourOnlyWriter
      Banned
      Originally Posted by HelpingYouBeAnExpert View Post

      I hate evil and don't listen to evil. Google is not good!
      IMHO, Google is neither bad nor good.
      Why?
      Because it just reacts to the doer of the action.
      Garbage in. Garbage out.
      Good actions in. Good results out.

      Relating it to writing, Google is your 'verb' and you (not literally you but 'you' as the doer) is the subject. The verb agrees to the subject and not the otherwise.

      In Physics, when you throw a ball against the wall, it returns the same amount of force applied when you threw the ball. Therefore, you can't shout on to the wall like crazy and say, "And so, you now have the gall and the guts to fight back?!"
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