Personally, I wish we all could afford coaching and were encouraged to go that route, because nothing beats it... but a lot of us are limited by our financial situation... so the WF and WSOs are a great place to start.
I have found that many WSOs and courses did not keep their promise of showing the "step by step" because they assumed that finding a need and finding the solution was the easy part... when in fact that is the hardest and most important part.
I find the mechanics and sales funnel stuff to be the easy and sometimes boring part.
I also find that sales copy is vital, but that if the seller really believes in what he/she is selling and really is solving a problem and connecting with his/her audience... that he/she can make up for his/her lack of copy writing skills.
What do you all think?