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If Only Someone Would Put ??? In A WSO Or IM Course

by altitudemarketer
15 replies
What have you found yourself surfing around for that you couldn't get answered?... and when you think you found a WSO or IM course that you paid good money for, you ended up disappointed that is really didn't answer your questions or go into detail enough.

Personally, I wish we all could afford coaching and were encouraged to go that route, because nothing beats it... but a lot of us are limited by our financial situation... so the WF and WSOs are a great place to start.

I have found that many WSOs and courses did not keep their promise of showing the "step by step" because they assumed that finding a need and finding the solution was the easy part... when in fact that is the hardest and most important part.

I find the mechanics and sales funnel stuff to be the easy and sometimes boring part.

I also find that sales copy is vital, but that if the seller really believes in what he/she is selling and really is solving a problem and connecting with his/her audience... that he/she can make up for his/her lack of copy writing skills.

What do you all think?
#copy #funnel #internet marketing #put #warrior forum #wso
  • Profile picture of the author Jason Kanigan
    When you pay $7 for something, should you really be surprised it doesn't deliver?
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    • Profile picture of the author WillR
      Originally Posted by Jason Kanigan View Post

      When you pay $7 for something, should you really be surprised it doesn't deliver?
      I don't think that is necessarily true.

      There are indeed a lot of great products and tools being sold for $7 and I've bought many in this forum over the years... and they did exactly what they said they would which is great.

      The problem is not in the price. The problem is in delivery of what was promised. A $7 product need only promise to deliver 2 secrets but if it only delivers 1 of those secrets, then it's misleading and that's where the problem lies.

      But people selling a $47 product can be just as (if not more) misleading if they want to. Regardless of price point, $7, $47 or $997, a product should deliver exactly what is promised in the sales copy.
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      • Profile picture of the author lotsofsnow
        Originally Posted by WillR View Post

        product should deliver exactly what is promised in the sales copy.
        Yes, it should. Unfortunately we do not live in a perfect world.
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    • Profile picture of the author mrkitty
      Originally Posted by Jason Kanigan View Post

      When you pay $7 for something, should you really be surprised it doesn't deliver?
      So does that mean we shouldn't expect your free training to deliver?
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      • Profile picture of the author Jason Kanigan
        Originally Posted by mrkitty View Post

        So does that mean we shouldn't expect your free training to deliver?
        Well, people don't value free stuff as much as they do expensive things they've paid for, do they?
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        • Profile picture of the author Claire Koch
          And just because someone charges a lot doesn't mean its good either, as a matter of fact I just got a cold calling script for $7 thats amazing.

          That's not to say you're not amazing Jason I think you are. I will join your coaching asap.
          But its just not true you can get value from something free and use it where I have spent a lot and not used it at all because a lot of so called mentoring isn't worth it.

          Originally Posted by Jason Kanigan View Post

          Well, people don't value free stuff as much as they do expensive things they've paid for, do they?
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        • Profile picture of the author WillR
          Originally Posted by Jason Kanigan View Post

          Well, people don't value free stuff as much as they do expensive things they've paid for, do they?
          Exactly. You will find the more money people pay for your products the more likely it is they actually use them and get value out of them and turn into happy customers.
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          • Profile picture of the author altitudemarketer
            Originally Posted by WillR View Post

            Exactly. You will find the more money people pay for your products the more likely it is they actually use them and get value out of them and turn into happy customers.
            Absolutely... seems true in every industry.
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  • Profile picture of the author Claire Koch
    this is not what this thread is about tho IMHO the op is asking what would you really like to learn from a WSO for real and actually get it this time.
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  • Profile picture of the author rosetrees
    I rarely buy WSOs but I have been asked to review several in the past. To be honest, I wouldn't have paid for any of them.

    As a trained teacher of adults, imho, one of the most common mistakes with WSOs is that the author fails to do 2 things:

    1) Define clearly the level of knowledge required from the purchaser. If it is aimed at total beginners it needs to explain everything.
    2) Define the level of knowledge the purchaser can expect to achieve at the end.

    Most WSO writers just write something without any clear planning.

    Step by step guides are what I specialise in (none for sale right now) and I literally write what I'm doing, as I do it complete with screenshots.

    Writing tutorials and guides isn't as simple as many people think it is.

    Having said that, the few WSOs I have purchased have been mostly excellent, because I buy products that have been recommended or are from people I've come to trust.
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  • Profile picture of the author Sarevok
    My advice for product creators? Under promise. Over deliver. Leave out hyped up income claims.

    My advice for product buyers? Don't buy anything until your business encounters a need. Don't "browse" for products just for the hell of it. You might get caught in a vibrant web. (I know I'm easily distracted by bright shiny objects).
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    • Profile picture of the author altitudemarketer
      Originally Posted by Sarevok View Post

      My advice for product creators? Under promise. Over deliver. Leave out hyped up income claims.

      My advice for product buyers? Don't buy anything until your business encounters a need. Don't "browse" for products just for the hell of it. You might get caught in a vibrant web. (I know I'm easily distracted by bright shiny objects).
      Yes and Yes.
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  • Profile picture of the author altitudemarketer
    Originally Posted by Art of Marketing View Post

    ...

    But even when that is the case it is the product creators responsibility to deliver as described.

    If you are going to pump your prospects up go all out not to let them down.

    -Art
    That seems to be one of the big challenges in IM... too many folks letting others down... so we have to work extra hard to gain back peoples trust, even when we genuinely care and want to help.

    It seems that no one really has an easy solution for the "find a need and the solution" when folks are on information overload and have too many choices all the time. It just seems to come from experience, coaching, trying and failing, etc.

    For me, action is proving to teach me a lot more, as long as I learn from my failures and make progress, rather than repeating the same mistakes.
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  • Profile picture of the author Tommy Turner
    I like to see what ideas other use... For $7 to $12 bucks or so its good education for me personally.
    I'll admit, I figure in about $25 per month for my "idiot budget". What is that? it's money I spend on WSOs or other offers knowing it won't deliver, but I buy it anyways.

    Why? Well, if I gain a few new ideas that helps me create a new product then it was worth the $25 spent for the month. So, from that standpoint I am rarely disappointed.

    I know that most WSOs are just re-spins of a previous WSO product or free eBook or PLR I still find it interesting to see how someone improved, changed, or altered a technique to simply shift the focus.

    The bottom line for me personally; is that I could waste my $25 on much less productive lessons. Just my 2.5 cents...
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