The gist of the announcement was that smart Internet marketers should forget the declining PC users and migrate to marketing specifically to owners of mobile phones and tablets. This is where the fast action and the new money is!
I wanted to know if this advice had any merit or if it was just an "attention grabbing" ploy by those selling marketing products aimed at the mobile/tablet market.
What I found was interesting.
My feeble research suggests:
- There is no question that in the U.S. mobile and tablet shares of the total Internet page views is rising. To me, that certainly makes sense as a new medium comes online. Every new device that competes with the PC is going to gain some share of the market, especially with its emerging WOW factor. Every new bit of market share is going to decrease the overall share of the PC.
- Depending upon which study you read, the latest figures suggest that tablets account for about 4% of all page views, phones about 8-9%, and PCs roughly 87%.
- Of course, smart marketers will want to make their content and offers available and readable on all the different devices that are cost effective to do so. Who wants to miss sales?
But to me, here's the bottom line:
Don't listen to those who are saying that PCs are dead! You'll be throwing away 87% of all page views as you chase after the 13% using mobiles.
For those who track where your page views come from, I'd be interested in knowing if these numbers hold somewhat true in your own experience (of course, the actual numbers are bound to vary somewhat within markets).
To all your success,