Subdomain or new domain?

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I have an established blog which has a group of followers. I provide free content on the blog.

Now I am thinking of creating a membership site to sell premium content. Should I host the membership site on a subdomain (or subdirectory) of the same blog domain or should I do it on a new domain? What are the pros and cons, if any, for each option?

Please share your experience and opinion. Thanks.
#domain #subdomain

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