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Are Squeeze Pages Too Standardized?

by dvduval
6 replies
I just wanted to pose this question, because when I look at various squeeze pages that people on warrior forums are showing, it seems to me they are very similar in format. There are obviously lots of companies out there that are marketing their products with pages that do not fit the pattern so commonly seen here. So among warriors, are squeeze pages too standardized?
(where is the creativity?)
#pages #squeeze #standardized
  • Profile picture of the author BrianMcLeod
    There's a time and place for everything, including creativity.

    Creativity is easily tempered by empirical proof.

    I'm all for trying new things, but the goal is to try and beat a control, not reinvent the wheel.

    Hope that helps,

    Brian
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    Brian McLeod
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  • Profile picture of the author SolomonHuey
    I've been testing my squeeze pages for awhile and have found that a particular format that most marketers use does actually convert very well. I tried different stuff first, when it came down to split testing conversion rates, one design seems to significantly outshine them all.

    Naturally the testing will continue on though, so I'm sure some day someone will figure out something that works better.

    Solomon Huey
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    Solomon Huey
    Having Trouble Getting Traffic [YOU]?     - My Blog - EliteSafelist - FastActionAds

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  • Profile picture of the author David Raybould
    dvduval-

    Brian is absolutely right.

    In marketing, you'll quite often find
    that when a lot of people are following
    the same format or system, it's because
    it works best.

    Sure, having a nice creative squeezepage
    is great...

    But wouldn't you rather have one that
    converts 80% of your visitors?

    I know I would, and so would anyone else
    who is building a list primarily to make
    money from.

    -David Raybould
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    Killer Emails. Cash-spewing VSLs. Turbocharged Landing Pages.

    Whatever you need, my high converting copy puts more money in your pocket. PM for details. 10 years experience and 9 figure revenues.
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  • Profile picture of the author keivn2
    Pardon me,

    Squeeze Page = Landing Page?
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    Anxiety Disorder Treatment|Natural Acne Treatment
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  • Profile picture of the author dvduval
    It may be that marketers are buying from other marketers and there is a recognized look that they trust. But when it comes to empirical evidence, we could easily talk about sites like ebay, amazon or oreilly, and make the case that their landing or squeeze pages are most definitely based on split testing and evidence too.
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    It is okay to contact me! I have been developing software since 1999, creating many popular products like phpLD.
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  • Profile picture of the author tf8252
    The ONLY thing that matters is results. Test it then test something else against it.
    Which ever works better is the one to use. You see alot of similar formats because some elements of a squeeze page have been well-tested over the years and proven to work.
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