Text Sales Page or Video Sales Page or Webinar?

by StexM Banned
17 replies
hey Warriors,

I'm going to develop my product in the IM miche, are well under way with regard to development.

Honestly, we are now thinking how to market it.

I thought of using a webinar to sell my product (I know of very high conversion rate about webinars), but I think the benefit dele highest conversions go canceled whereas half of the people who sign up, will never be present at the webinar.

Maybe I'm wrong?

I think the simple text-only sales pages are now outdated, and suitable for products from 7-14 dollars.

Regarding the video sales pages, are those that see it more frequently.

Perhaps a webinar replay is the best thing?

I really do not know what to think guys, please help me!

Thanks.
#page #sales #text #video #webinar
  • Profile picture of the author Devin X
    Banned
    STAY OUT OF THE IM MARKET! No offense, but if you don't know how to market your IM offer, then you have no business selling IM/MMO offers.
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    • Profile picture of the author StexM
      Banned
      Originally Posted by TheRealDudeman View Post

      STAY OUT OF THE IM MARKET! No offense, but if you don't know how to market your IM offer, then you have no business selling IM/MMO offers.
      I really do not like this tone and this sarcasm.

      I'm working in the IM for 8 years (as an affiliate, as a blogger, as a SEO expert), simply I never developed my own product.

      I know the numbers in my niche, I know how things work, I can afford to pay even $ 20,000 an expert who will do my sales page, I just have to decide the best strategy.
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    • Profile picture of the author WillR
      Originally Posted by TheRealDudeman View Post

      STAY OUT OF THE IM MARKET! No offense, but if you don't know how to market your IM offer, then you have no business selling IM/MMO offers.
      What if they want to sell a Wordpress plugin or a software program? They don't have to be marketing masters to do that, do they?

      They have every right to be selling in this market. I would only be questioning things if they were trying to sell a course on how to market products.
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  • Profile picture of the author twister85
    Video salespage convert better nowadays. Make sure you put quality up to the mark. I've heard animation videos are pretty popular in time.
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  • Profile picture of the author VinnyBock
    Originally Posted by StexM View Post

    hey Warriors,

    I'm going to develop my product in the IM miche, are well under way with regard to development.

    Honestly, we are now thinking how to market it.

    I thought of using a webinar to sell my product (I know of very high conversion rate about webinars), but I think the benefit dele highest conversions go canceled whereas half of the people who sign up, will never be present at the webinar.

    Maybe I'm wrong?

    I think the simple text-only sales pages are now outdated, and suitable for products from 7-14 dollars.

    Regarding the video sales pages, are those that see it more frequently.

    Perhaps a webinar replay is the best thing?

    I really do not know what to think guys, please help me!

    Thanks.
    First off I don't agree with the "STAY OUT OF THE IM MARKET" remark either, go with your gut, if you play with scared money, you'll get bluffed out every hand...

    As for the webinar route, sure webinars work great, but they work great for the people that have huge lists and can fill the room. If you may not be able to fill the room, and by fill the room I mean 1000 attendees, that may not be the best route...

    Videos... I personally hate sales pages that you have no choice but to watch a 20 minute sales pitch, but so many people do it, I guess it must work well.

    I think if you have a high quality product, that offers something unique, and more importantly, really well written, and engaging sales copy, a text sales letter will work fine...

    Good luck with your project!
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    • Profile picture of the author StexM
      Banned
      Originally Posted by VinnyBock View Post

      First off I don't agree with the "STAY OUT OF THE IM MARKET" remark either, go with your gut, if you play with scared money, you'll get bluffed out every hand...

      As for the webinar route, sure webinars work great, but they work great for the people that have huge lists and can fill the room. If you may not be able to fill the room, and by fill the room I mean 1000 attendees, that may not be the best route...

      Videos... I personally hate sales pages that you have no choice but to watch a 20 minute sales pitch, but so many people do it, I guess it must work well.

      I think if you have a high quality product, that offers something unique, and more importantly, really well written, and engaging sales copy, a text sales letter will work fine...

      Good luck with your project!
      Thank you very much for your opinion.

      I was thinking about the fact that webinars are best suited for high-cost products.

      It is not possible to organize a webinar every day, so I think it's good to allocate these only for the sale of products with a high cost.

      I do not think that people can attend every day to a webinar!

      I ask this because I was thinking of using webinars possibly also for affiliate marketing.
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  • Profile picture of the author thedanbrown
    All 3... you should test out your offer with different mediums of advertising to see what converts the best. As to what you should do first... it depends on if you'll be writing the copy or if you need to hire someone to do it
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    • Profile picture of the author serryjw
      Dan Brown is correct. We don't know your product or demographics. You can send a sales page with links to sign up for a webinar for further info OR do a webinar and offer a downloadable white paper at the end....TEST,TEST, TEST!
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  • Profile picture of the author StexM
    Banned
    I think the webinars problem is the dispersion of people that goes from the first click (when you mail out), to registration for the webinar, and the REAL presence om the webinar.

    If I send an email to 10,000 subscribers, 2% will click (200 people), only 25% will subscribe to webinar (50 people), so probably there will be only 35% of these subscribers (around 18 people!!).

    Are my calculations wrong? I do not think... indeed, I think I was optimistic!
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  • Profile picture of the author maxjpip
    twister85 is right, video sales page converts better nowadays, I want to watch a video instead of reading.

    Make sure you have a good quality video with details of what your product is, how it can help them and why they need it, etc.

    Provide some good value in the video if you could, people will stay for value.

    But you should try all 3 and see which do better, keep testing.

    Good luck!!
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  • Profile picture of the author mariof
    Here's what is true in my business... Products $100 bucks and under convert better with a video salesletter. Products $197 and up convert well with webinar. Just build a personal connection with 4 emails before your webinar.
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  • Profile picture of the author Stephen Saha
    Video salespage is more popular. If you have the budget try both video salespage and a webinar and see which converts better.
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  • Profile picture of the author Sarevok
    I suggest for you to do everything.

    Create a video sales page, a text sales page, and split test those.

    Additionally, setup an auto webinar first thing in your email funnel.



    Get the best of all worlds. And see if your market prefers video or text.

    Split test, split test, split test!

    (That's the ideal solution).

    Me?

    I'm way too lazy for that, and prefer old fashioned text sales letters.

    :]

    (I never said I was 100% efficient, but I admit I could benefit greatly by split testing more).
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  • Profile picture of the author Raydal
    It's interesting to see the answers that could be given for a question when
    such little information is given. One the of the first things I require of my
    copywriting clients is that they fill out a questionnaire. The reason for
    this is so I could determine how best to write for their product.

    So if I just know the market and not what even the NATURE of your
    product is, it's really foolhardy of me to even suggest HOW you market
    this. Any answer would be a shot in the dark.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author VinnyBock
      Originally Posted by Raydal View Post

      It's interesting to see the answers that could be given for a question when
      such little information is given. One the of the first things I require of my
      copywriting clients is that they fill out a questionnaire. The reason for
      this is so I could determine how best to write for their product.

      So if I just know the market and not what even the NATURE of your
      product is, it's really foolhardy of me to even suggest HOW you market
      this. Any answer would be a shot in the dark.

      -Ray Edwards
      Very true Ray, but I think he was asking more about the marketing methods than the actual product... Again, "I think" meaning that's the impression I got, but your statement is 100% accurate, the product should be the main reason behind the final decisions he makes, regarding the route he elects to take...
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  • Profile picture of the author zenxseo
    I m Agree with
    jassen

    A/B testing is best option if you can,
    worked with lot of top IM marketer and still they use 3 or 4 different page for testing propose.

    Good luck for your business .
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  • Profile picture of the author Mark Pescetti
    It's not fair to assume that VSL's will outperform plain copy.

    The Fat Loss Factor owner says long form sales letter don't work any more.

    I disagree.

    I just did one that crushed it.

    And I know of two others that are absolutely cleaning up in a HUGE market on solo ads.

    My advice?

    Do both.

    I've done plently of projects where I used video AND copy with absolutely fantastic results - including two number 1 Clickbank products.

    As far as Webinars go...

    I'd wait - until you test the video and copy, first, and give people a truly dynamic multi-media presentation (i.e. video at top, followed by sales letter.)

    Mark
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