Unsure of the direction to take my autoresponder series

2 replies
I am planning my first autoresonder series for a travel site I have set up. The final goal is to sell a vacation, although the series extends beyond that a tad. How does this series look to you? I want to ensure I get everything right to begin with. The content ideas aren't fully round out. I will not be selling anything directly through the series.

1) Welcome Email
2) Content (Importance of Planning a Trip)
3) Content (TBD)
4) Planning your Vacation > Links to Blog Post which sells Amazon Products
5) Engagement (Asking what people want to see on my blog)
6) Content (Importance of Experience. Links to my forum and Facebook)
7) Content (TBD)
8) Content (TBD)
9) Everything that you need to consider when buying the trip > Blog Post with affiliate link to travel agent (can only buy this type of holiday through one company properly so this will be the only place they can buy)
10) Content (TBD)
11) Content (TBD)
12) Content (TBD)
13) Checklist Purchase (£2.00 package of checklists planning things I have put together)

and that is it. The content I have ideas for and it is all going to lead up the purchase each time. For example with the 2 contents leading up the 'trip purchase' I am going to look in depth at the things people should consider when planning their vacation.

Feedback? Good series or should I be pushing for that vacation package right at the start? There will be enough time between the autoresponder series for people to grab their book from Amazon and get delivery and have a bit of a look through before the purchase of the vacation. Hopefully to increase my sales. Not sure though. I don't know whether to push that book first or not :/ (This book is a complete guide to everything about that destination, I could create something myself but I don't really want to compete when I could grab a couple of pounds of commission through that and I know people are going to want to purchase this particular book eventually anyway)
#autoresponder #direction #series #unsure
  • Profile picture of the author nmcc
    Try it for a while, try and figure out how it could be improved (or just ask the list), change something, test, measure - that's the only real way to find out - otherwise you'll be constantly second guessing your audience and you'll never launch
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    • Profile picture of the author RyanGillam
      Originally Posted by nmcc View Post

      Try it for a while, try and figure out how it could be improved (or just ask the list), change something, test, measure - that's the only real way to find out - otherwise you'll be constantly second guessing your audience and you'll never launch
      Many thanks! And yeah, I am going to ask what information would help in the autoresponder and then tweak in the future
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