To Blog or Not to Blog

17 replies
Good Morning Warriors from Colombia South America,

Hope your all doing well today. Good day to be alive isn't it?

Got a question for the community, something that has really been on my mind lately. I am a copywriter and for the past several months I have stepped away from Copywriting to open a hotel in South America. Really happy with the way things are going, and the goal was always to setup the hotel, then get back to my online career. I have a lot of plans moving forward and I am gearing up to make some big things happen online in the coming years.

My main goal moving forward for the next year is going to be list building and straight up cash flow.

The question I would like to pose is this. How many people think it's absolutely necessary to have a blog as part of your online marketing strategy? I have a blog, and to be honest, I have never been crazy about the demand to keep it updated with fresh good content (which is very time consuming)

I see many big marketers, guys who make a lot of money online, and many of them have blogs with barely any posts, or if they do, they aren't very good.

Is anyone aware of an online business strategy for info marketing, that doesn't include blogging? If so, what would that look like? Are you making good money creating content without a big blog presence?

Looking forward to your comments! Thanks..

Nate
#blog #blogging
  • Profile picture of the author maxjpip
    I make money online without a blog, like you said it is very time consuming.

    If you have great contents you can use them in your list building. It's like doing blogging in email form.

    That way you will have many content for your subscribers, if they love your content and trust you, promotion would become easier.

    Also you can use your contents to make a series of follow ups, this way your subscribers will not miss any of your great info.

    But you do need a squeeze page or landing page to collect subscribers.

    So I think you are going to do something big and are on the right track.

    Bad at English hope you understand what i am trying to say.

    Feel free to PM me if you have any question, good luck!!

    Max
    Signature

    #
    #
    # Product + System + Traffic = ??
    #
    #

    {{ DiscussionBoard.errors[8436124].message }}
    • Profile picture of the author natebunger
      Originally Posted by maxjpip View Post

      I make money online without a blog, like you said it is very time consuming.

      If you have great contents you can use them in your list building. It's like doing blogging in email form.

      That way you will have many content for your subscribers, if they love your content and trust you, promotion would become easier.

      Also you can use your contents to make a series of follow ups, this way your subscribers will not miss any of your great info.

      But you do need a squeeze page or landing page to collect subscribers.

      So I think you are going to do something big and are on the right track.

      Bad at English hope you understand what i am trying to say.

      Feel free to PM me if you have any question, good luck!!

      Max
      Thank you for the comment. I am starting to agree with this theory more and more. I would rather pour my heart out into creating an awesome product to sell, rather than post it for free. And like you said, I can focus instead on writing content for people who are already on my list. How is Hong Kong? I've always wanted to visit. What is your online strategy? Cheers from South America,

      Nate
      Signature
      ##ATTENTION##

      Do You Hate Writing Sales Copy?

      I create killer copy for squeeze pages, video scripts, email auto-responders and sales pages. Click here to see reviews.
      {{ DiscussionBoard.errors[8436153].message }}
  • i'm starting to lean against blogs and social media i know that is the majority but that is what i'm thinking more and more at this time
    Signature
    soon people... Relax...
    {{ DiscussionBoard.errors[8436166].message }}
    • Profile picture of the author natebunger
      Originally Posted by HelpingYouBeAnExpert View Post

      i'm starting to lean against blogs and social media i know that is the majority but that is what i'm thinking more and more at this time
      So to clarify, you are actually using blogs more and more?
      Signature
      ##ATTENTION##

      Do You Hate Writing Sales Copy?

      I create killer copy for squeeze pages, video scripts, email auto-responders and sales pages. Click here to see reviews.
      {{ DiscussionBoard.errors[8436267].message }}
  • Profile picture of the author JohnDBrewer
    Hey Nate,

    Great to hear from you and congratulations on the hotel...I will have to take up your invitation to come down there sometime.

    This is my take on blogs...now I have taken Alex Jeffreys course, which taught me to have a blog to interact with your audience, and I have followed Sean Mize with his 10x10 formula.

    Sean taught me, just today in fact, that create an outline of your niche and then start creating content on multiple levels. The basic level could be blog post that has some pretty basic info on it. Your ebook would have the same information but more in depth.

    You are using the same content but with the ebook having more information. After the ebook, you would create audios or videos with more information being given than the ebook. Finally, you create a coaching course that offers all that content and more than before.

    Hope this makes sense. You don't really need to come up with new content every time...just dilute what you would put into an ebook and then put that on the blog.

    I am not perfect at this yet...well, honestly haven't started this because I just learned it this morning.

    I hope this helps you. I appreciate the stuff you have put out. I have bought some of it.

    We actually talked last year about you writing some emails for me...it has been awhile.

    Anyway, thanks and I hope this helps you out. Again, this is just my opinion and nothing more.

    John
    {{ DiscussionBoard.errors[8436193].message }}
  • Profile picture of the author Romeo90
    I have a blog, and have seen amazing growth in a 7 month period.

    One thing is for sure though - you have to LOVE writing to enable you to post consistently and to enable your interest to stay with it.
    {{ DiscussionBoard.errors[8436847].message }}
  • Profile picture of the author Joe Lumbergh
    I agree you have to enjoy writing at least a little bit. And if you do enjoy writing and explaining, it can be a well paying thing to have a few blogs running.
    Signature
    {{ DiscussionBoard.errors[8436887].message }}
  • blog and social media in the same time is good for me
    {{ DiscussionBoard.errors[8437366].message }}
  • Profile picture of the author Fantastic
    Congrats on successfully opening your hotel.


    I personally don't think a blog is time consuming at all.


    Most successful "one man" blogs only update 3-4X a week anyways.


    Even if you updated daily, you only need 30 min to 1 hour max.


    Throw in another hour for marketing and you're good to go.


    With all that being said, you don't NEED a blog but...


    If you're willing to wait a year or so, it's a great way to build loyal customers.
    {{ DiscussionBoard.errors[8437419].message }}
  • Profile picture of the author Fazal Mayar
    Im glad you asked this question Nate, I thought we absolutely needed to have a blog to succeed but its wrong. The thing with a blog, you can just build one to build your reputation and gain more subscribers.
    Signature

    Blogger at RicherOrNot.com (Make Money online blog but also promoting ethical internet marketing)

    {{ DiscussionBoard.errors[8437615].message }}
    • Profile picture of the author dnovacek
      I've found that having a blog goes a long way to getting me more traffic and sales for affiliate products.

      If you think of affiliate marketing as "trust marketing" it can help a great deal. I put myself in a position where my blog readers know me and know that I would never recommend a product that I didn't think would really benefit them.

      They've learned to *trust* me.

      Someone who does really well with trust marketing is Tiffany Lambert (aka Tiffany Dow). She'll do online reviews of a product as she uses it, and doesn't balk at telling the truth as she sees it, for better or worse.

      If, however, you're not into writing or really interacting with your customers, you're likely much better off with straight niche sites with no blog. If you hate writing, your customers will be able to tell and then no-one will be happy.

      Best of luck!
      {{ DiscussionBoard.errors[8437651].message }}
  • Profile picture of the author Randall Magwood
    I think you should add a blog to your business. It's another form of having a web presence that is free, and that can get you more customers. All you need to do is update your blog with 1 post per day... i think anymore than this would convolute your efforts. But blog, definitely.
    Signature

    {{ DiscussionBoard.errors[8437689].message }}
    • Profile picture of the author Istvan Horvath
      Originally Posted by Randall Magwood View Post

      I think you should add a blog to your business. It's another form of having a web presence that is free, and that can get you more customers. All you need to do is update your blog with 1 post per day... i think anymore than this would convolute your efforts. But blog, definitely.
      I beg to differ. Unless your own time is worthless... it is NOT free! Anybody thinking that investing your own time is "free" - isn't much of a businessperson.

      And one post per day sounds like "slavery" - a mandatory chore imposed on yourself. Read the OP again: he considers the quality writing time consuming and doesn't like it.

      If you don't like someting: outsource it or don't do it.
      Signature

      {{ DiscussionBoard.errors[8442633].message }}
      • Profile picture of the author Marian
        It depends on what you want to achieve, blogging from a few years ago is different than it is these days... take it as a fantastic and quite easy way (once you learn the ropes) to build a powerful online presence.

        I use WordPress because of the endless possibilities, variety of themes and especially plugins. It's a tool to bring me more visitors, subscribers and of course sales.

        Marian
        {{ DiscussionBoard.errors[8442797].message }}
  • Profile picture of the author djneill
    The big marketers that I know who have blogs are outsourcing their blogging and only do it just to have that much more presence. I've had blogs on the first page of google for month and never made a scent, people get their info then leave. I work closely with my mentor on list building who at the beginning blogged daily for months with no monetary results but is now a 7 figure earner from list building. I would say if you want to keep the blog up and can afford it, outsource it.
    {{ DiscussionBoard.errors[8441994].message }}
  • Profile picture of the author gcbmark20
    Hi,

    No!

    Blogging doesn't need to be time consuming.

    If and when you have something of value to share with your readers
    then share it via your blog.

    This could be once a week, once every 2 weeks, even once a month.

    There is a myth that you have to post every single day to your blog.

    That's just crazy.

    Guess what?

    I too did it myself back in the day.

    Stupid.

    No, just post when you have something of great value that others
    will appreciate, bookmark and keep coming back to your blog for.

    That combined with directing your list of subscribers to your blog
    can add so much power for your business.

    When people see you own a blog they can connect with you, get
    to know you and become fans of yours and of course...

    ...Eventually customers of yours too.

    Some will buy now, some will take weeks or even months
    to buy from you.

    Owning a blog doesn't need to be time consuming.

    You just have to get a feel of what others needs are and provide them
    with the answers via your blog.

    It's much easier of course once you have a list.

    Hope this helps you out my friend.
    Regards
    Gavin
    {{ DiscussionBoard.errors[8442826].message }}
  • Profile picture of the author seobro
    A blog is just one more avenue. Basically, a way to communicate with your users. Often users will not get my email messages. Not sure on why this is. Hope that things are going to improve. Life goes on. People who say having a blog is a waste of time are wrong. I will often complain about spam. Still, I hope for comments on what I am saying.
    {{ DiscussionBoard.errors[8443438].message }}

Trending Topics