8 replies
So, I have been developing a product I may want to turn into a WSO. I think it will appeal to many people, and it is absolutely unique.

However, all of my past success in business has been more along the lines of an online/offline hybrid model, delivering services to niches using the internet as a tool, but doing my marketing primarily offline.

Why do it that way? Because my niches are very specific business niches, not "poodle lovers" or "php coders" or actual subsets of the consumer world. I just haven't seen the point of targeting my business markets any way but directly.

This time it is different. I now have something that I believe will appeal not only to significant subsets of the WF community, but also IM and general web entrepreneurs worldwide.

Hence, consideration of going the WSO route.

The problem? In my research, I have been overwhelmed by WSO's that will teach you how to run your WSO in 24,954 easy steps. Or consultants offering to run them for you. Or people who would love to fund the development.

I'm sure there is a place for all of those options. Frankly, I don't have the time or the patience to follow a huge tutorial, I don't think I need someone to run it for me (especially for what I assume is a healthy cut) and I am perfectly capable of financing and development for everything from the product to the backend site to the copywriting.

What I am looking for is a concise tutorial, walkthrough or consult from someone with experience in putting these things together. Particularly when it comes to developing JV and affiliate relationships. I have no problem paying for good information, I just am feeling overwhelmed trying to break through all the clutter.

Anyone have any suggestions on the most direct route to learn the ins and outs of a good WSO? Something that is more like a checklist with some commentary than a full-blown course.

This is *not* a solicitation for every WSO consultant to come out of the woodwork and sell me something. I am looking for advice from others who have been in my shoes on how to best find what I am looking for.

All discussion is welcome.
#overload #wso
  • Profile picture of the author WillR
    I learnt by watching what the top guys were doing and then did it myself.

    Most of the courses I have seen about running WSO's are actually created by people who may have had one or two small flukes and then decided to create a course to make some more money. A top WSO seller and the ones you want to learn from are not those who have had one or two successful WSOs but those who have had WSO success after WSO success. Rarely are they the same people creating courses teaching others how to do the same because they don't need to. They are making their money elsewhere.

    Affiliate recruitment is all about relationships. It takes time. You need to get out there into all the popular Facebook groups, start friending people, start letting people see you and know you and start to like you. You should also always be looking at ways you can add value to their lives long before you are expecting them to do you a favor such as promote your product.

    I see a lot of people who spend all their time creating a product and then as an after-thought they start looking for affiliates. It doesn't really work that way. The affiliate side of things is just as (if not more) important than the actual product. An average product with a lot of affiliate support will always sell more than a fantastic product with no affiliate support. So affiliate relationships are something you should be working on the whole time whilst you are creating your product. They are much like relationships in the real world in that the best ones cannot be rushed. It takes time.
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  • Profile picture of the author Jack Gordon
    Thanks Will, that is helpful.

    I have recently renounced Facebook. I know, maybe not the right move for an internet marketer, but I just don't have passion for seeing what everyone's cats have been up to lately.

    I have a handful of people in mind at WF who I will be contacting directly. What else would people advise to begin making connections?
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    • Profile picture of the author Jill Carpenter
      The key (I believe) is to make your product as a stand alone product, and use the WSO forum strictly as one gateway to promote your product. So you want to set up the same kinds of funnels you would if this were a product you were putting up on clickbank for example.

      As for JV's, spend some time to find some others in similar or complimentary niches and approach them with a personalized invitation. VERY PERSONALIZED.

      Keep in mind with JV's it's about "what's in it for me."

      As Will said, these types of relationships can take a little time - but all you need are a couple of key people with clout to give you a great push - so it's all about that effort you put into building the initial relationship.
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    • Profile picture of the author Rod Cortez
      Originally Posted by rocket2uranus View Post

      Thanks Will, that is helpful.

      I have recently renounced Facebook. I know, maybe not the right move for an internet marketer, but I just don't have passion for seeing what everyone's cats have been up to lately.

      I have a handful of people in mind at WF who I will be contacting directly. What else would people advise to begin making connections?
      I would contact the help desk and have them change your user name to something that's a little more professional. Some affiliates might not take you seriously with your current username.

      RoD
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      "Your personal philosophy is the greatest determining factor in how your life works out."
      - Jim Rohn
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  • Profile picture of the author Jack Gordon
    Thank you Jill. That is helpful too.

    Can you give me any insight on what a common formula might be for a JV split?

    Understanding that as the new guy, I don't have a strong track record to go on, I would obviously show potential partners what I have and let them get comfortable with it (and me), and once they are convinced it is the real deal I assume they are going to ask what I propose.

    Any feedback on a reasonable position, say for a $97 premium WP theme?
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  • Profile picture of the author Jack Gordon
    lol, yeah. I never expected to do business under this name when I set it up years ago. And now, it is what I am known by. Nice conundrum.

    Point taken, and I'll remove the mask soon.
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  • Profile picture of the author Michael Kohler
    Although I purchased a few courses on how to do this, I learned the most by finally going through the process. For instance, instead of messing with the code, I created a website and did a scrolling screen cap, broke it into a few images, and added those. Putting the WSO up without the buy button, and getting a few testimonials before the launch day. I watched other people daily to see what they posted on their WSOs, how long it took, etc.

    I think the most difficult part is just doing it the first time, and then remembering what to do the next time you have a new WSO. So, whoever helps you do this, if they have an exact plan of execution, write that down, modify it to your liking, and it will get easier the next time.
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  • Profile picture of the author Jack Gordon
    Thanks Michael,

    That sounds a lot like my style anyway. Nice to hear someone else validate that.
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