What is the point of building a list?

19 replies
I am about to start my first affiliate site with clickbank. Everyone has been telling me to create a squeeze page and start to build a list (aweber?). My question is, what do I do once I have a list? Do I try to sell them things? Do they mean a membership list? Or just a list to send my affiliate links?
#building #list #point
  • Profile picture of the author hustlinsmoke
    Send me the list and I will look at it and we can go from there. How's that.
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  • Profile picture of the author concentrator
    Send useful information to your list, sometimes recommend affiliate products here and there. Nobody buys a digital product everyday so combine useful tips and product pitch.
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  • Profile picture of the author mrkitty
    Originally Posted by nba2kbeast View Post

    I am about to start my first affiliate site with clickbank. Everyone has been telling me to create a squeeze page and start to build a list (aweber?). My question is, what do I do once I have a list? Do I try to sell them things? Do they mean a membership list? Or just a list to send my affiliate links?
    You do what you told them you were going to do when you asked them to join your list.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by nba2kbeast View Post

    My question is, what do I do once I have a list? Do I try to sell them things?
    You build relationships with them (as much as one can, by email), by becoming a valued, respected and trusted provider of information (about the niche) to them. The purpose is that after they trust you, when you recommend products to them, some will buy on the strength of your recommendation. The strength of the recommendation and the extent to which they trust you are the primary determinant of how many of them buy (but there are many other factors involved, too). This post (and the links inside it) will help you to understand the purpose in doing this: http://www.warriorforum.com/main-int...ml#post7110523

    And this post (and the links inside it) will help you appreciate the importance of doing it: http://www.warriorforum.com/main-int...ml#post8432757

    Here are five posts which may help you to "get your list-building hat on" ...

    What are the essential things to know about list building?
    Lists: How Long to Presell - Averages
    Website or squeeze page
    Where to get reports to give away on opt in page?
    Autoresponders vs. Broadcasts

    And good luck!
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  • Profile picture of the author rudysudarto
    Alexa , ive follow and read some your great info .
    So when we start to "monetize " our list ?

    i see about your post , never promote / recommend a product on our blog / articles . So im just thinking that we sell / recommend it through our list .
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    • Profile picture of the author MarketMaster13
      A list is key in any marketing strategy,once you are done building your list Pose this question again and we can guide on what to do next
      All the best.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by rudysudarto View Post

      Alexa , ive follow and read some your great info .
      So when we start to "monetize " our list ?
      Opinions differ! I normally start in about the third/fourth email, which they usually receive around the sixth/seventh day after opting in, but that's only personal preference, and what I've kind of "trained" my subscribers to expect. First you set their expectations, then you fulfil them.

      The five posts I've linked to just above answer this question more (and some other stuff).

      Originally Posted by rudysudarto View Post

      i see about your post , never promote / recommend a product on our blog / articles .
      Well, I recommend some products on some of my sites, as well (not on the front page/home page/landing page, though). But in all my niches and with all my sites, the people who click on affiliate-links on my websites and buy ClickBank products that way are almost always people who have got to those links/pages by following something in an email I've sent them (having opted in at an earlier visit to the site), not non-opted-in casual visitors to the site.

      Originally Posted by rudysudarto View Post

      So im just thinking that we sell / recommend it through our list .
      Yes, certainly. And that should be part of your subscribers' expectations, too: they need to know that you're an affiliate and that you'll sometimes promote things, and they need to know why, and what sort of things you'll promote (and what sort of things you'll never promote, and why) - all this can help them to trust you.

      (And they need to know that they'll never pay more, by buying through your affiliate link. If you don't explain that to them clearly, many of them will wrongly assume the opposite, and that can cost you a lot of sales. Marketers understand how affiliate sales work: customers don't, and they need to have it openly explained to them. The more frequently and clearly I explain it to them, the more I sell.).
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  • Profile picture of the author djneill
    The list is everything and you can do a lot with it such as selling affiliate and high ticket offers to them. When you build a big enough list you can send solo ads to them and monetize the list without the list actually paying you for anything.
    Affiliate marketers build a list then continually send them more n more promotions for the program and even bonuses so they'll convert.
    The money is in the list, Frank Kern released a product that made $4 million dollars in 24 hours but he also had affiliates promote to their list as well.
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  • Profile picture of the author wfjason
    Not all list are created equal as there are so many variables that will affect the quality of the list. If you look at all the successful marketers online, you will realized that majority of them have their own list of subscribers which means it is working for them.

    List building has been going around even before the internet come as the Companies collect the lists in the form of telephone number or home address. It has works for so many years already and I feel that it will continue to work.
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  • Profile picture of the author KevinChapman
    You need to build a relationship with your list, send them a mix of value emails and emails with your affiliate link.
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  • Profile picture of the author elvisg
    The point of building and growing your list is to create trust with the list by giving valuable content, and promoting offers that work and will ad value to your list member. When you do this, they will begin to know, like and trust you. When you build this style of relationship with your list you can begin to promote other products further down the track, and create a substantial monthly income just by promoting to your list.
    It's a longer term strategy, but if you do it right, you will create a loyal following, that can benefit you for a very long time. They say the money is in the list, others say, the money is in the relationship you have with your list.
    If you look after your list, offer valuable content, and don't spam and send them crappy offers every single day, you can create a very loyal group of people that will be happy to buy whatever you have to offer when you do things the right way. Look after your list, and it will look after you. Hope this helps
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  • Profile picture of the author doctorgringo
    I think the point of building a list is to create targeted viewers interested in your products. I myself am going to write ebooks for clients. I need to learn how to set this up with Mailchimp
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by doctorgringo View Post

      I think the point of building a list is to create targeted viewers interested in your products.
      Not so much, Doc. More often the other way around: the list is generally built from the targeted viewers. There's some truth in what you say, too: I'm simply making the point that the "traffic" has to come before "list-building", otherwise there aren't people to supply their email addresses for your list.

      Originally Posted by doctorgringo View Post

      I myself am going to write ebooks for clients. I need to learn how to set this up with Mailchimp
      Maybe.

      For myself, that would be one of the very last places I'd ever want to learn to set it up. Personally, I'd take great care over their terms of service, policies and "unadvertised" procedures before committing yourself to entrusting the safe-keeping of one of your business's biggest and most important assets to them. These threads may help you ...
      Mailchimp not to be used for internet marketing?
      Best free autoresponder
      If You're Wondering Whether to Use Mailchimp, This is For You
      Stay away from MailChimp - Read my story
      MailChimp Free Email Marketing -Read The TOS Carefully
      How do you feel about Free Auto Responders?
      MailChimp Improved? Versus Aweber, Imnica, Get Response
      FREE alternatives to aweber
      Cheaper (free?) Alternatives to aweber
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      • Profile picture of the author Marian
        Your list of subscribers/customers is golden

        Did you know you can "recycle" the traffic back to your other products, affiliate products and other sites of yours?

        That's possible with your own list, this may be the only real one-click button that makes you sales!

        Marian
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      • Profile picture of the author fatafat
        Alexa, really appreciate your comments and insights...

        'People do business with people'....learnt this long time ago...this is the way forward till we trade in alien markets...until then LIST = PEOPLE = SUCCESS!!
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        • Profile picture of the author igorGriffiths
          As others have said think of it as a new relationship, a friendship that needs developing.

          Sit down and mentally ask the person, so what do you need to know today, how can I best help you today. If you have a mental image of your ideal typical subscriber then helping them becomes so much easier.

          As you said you are building a list to focus on specific products then consider not just the purchase of this item but the lifestyle of a person making that transaction through your affiliate link.

          They will trust and buy more readily from a person that has proven to be there for them and has their best interests at heart.
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  • Profile picture of the author carol951
    Your List is your most valuable asset. You should build a relationship with them. In other words build the KLT factor (Know, Like and Trust). Your responsibility is to provide them with the solutions to their problems.

    One Mentor told me that my list is like plant - water it, fertilize it and cultivate it... Your list is made of real people looking for real solutions.

    Have fund building your list.
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  • Profile picture of the author unknowncat
    The only thing I know about lists is that I seldom read what lands in my inbox.

    Those lists that do get and keep my attention are educating me constantly, and skillfully.

    Lists that are sure to get my attention are those that tell me of new news, new features added to tools I'm using, or comical and punctual chunks of useful knowledge that I know I can digest in thirty seconds or less.

    To focus on being productive, I end up opting out of most lists quickly.

    Just my two cents. (note- I'm not an affiliate marketer, merely a webdev guy)
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  • Profile picture of the author SoCal Digital
    Building a list is like creating a following of people who are interested in what you have to say & offer. You won't get a read or money from them every time but if you send useful information every week or monthly you will definitely have a life time customer.
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