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What is a safe refund rate for a clickbank affiliate?

by mithya
2 replies
Hello Warriors,

I need some help wtih clickbank. Right now, I am promoting 4 clickbank products, for one of them I had 2 refunds for 10 items sold. This got me wondering about various things

i) What is a safe refund rate on clickbank?

ii) What can be the consequence of high refund rate for my account?

iii) Is refund rate calculated on all the products sold as an average or clickbank also monitors if refund rate for a particular product sold through my hoplink is high?

I will be very thankful for the help. Cheers.
#affiliate #clickbank #rate #refund #safe
  • Profile picture of the author MilesBaker
    i) What is a safe refund rate on clickbank?
    I would be wary of anything over 10% and approaching 15% is risky. However you only have 2 refunds out of 10 so statistically you should not be making any judgment yet, wait until you have about 30 -50 sales and then see what the refund rate is.

    ii) What can be the consequence of high refund rate for my account?
    Ultimately ClickBank could shut down your account.

    iii) Is refund rate calculated on all the products sold as an average or clickbank also monitors if refund rate for a particular product sold through my hoplink is high?
    Both I'd say, but only ClickBank knows exactly how they're looking at accounts for risk factors.


    Personally you should be most focused on providing high-quality products and a positive customer experience for your customers. As a result of doing that you shouldn't need to focus or be concerned about refund rates.
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    • Profile picture of the author mithya
      Thanks a lot Miles.
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