How big is the weight loss industry?

by monitorit 15 replies
How big is the weight loss industry and how hard is this to break into?
#main internet marketing discussion forum #big #industry #loss #weight
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  • Profile picture of the author KenJ
    It is absolutely huge and also surprisingly easy to get into if you are prepared to commit 3 months of effort in to push yourself on the market

    I have found a tiny niche within this huge niche that works for me.
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    • Profile picture of the author BuddyT
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      • Profile picture of the author monitorit
        So would it be fair to say you need mini niche within the market?
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  • Profile picture of the author Kym Robinson
    Is that a trick question?...........the answer is : OBESE! (lol)

    its a massive niche but I firmly believe you can conquer anything with guts, determination and a consistent focused effort!
    Good Luck - Kym
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    • Profile picture of the author Kim Standerline
      Originally Posted by bigdollarshere View Post

      Is that a trick question?...........the answer is : OBESE! (lol)
      Kym
      Darn it

      You beat me to the punchline
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      • Profile picture of the author Dan C. Rinnert
        The weight loss industry is huge. Despite that, people don't seem to be getting thinner!
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        • Profile picture of the author TOPGUN08
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          • Profile picture of the author Daniel E Taylor
            My philosphy is this,

            When getting into big niches like this I wouldn't
            settle for some small little niche site etc...

            I think you should hit it hard, spend some
            money and resources on breaking in this one.

            I'd spend $10k the first month alone on PPC
            and build a nice size list.

            Of course this is assuming you're already an experienced
            marketer. But niches like this allow you to leverage
            your money immediately because it's such a high
            volume niche. This is also great because those people
            are buyers and that will allow for a rapid rate of return.

            Daniel
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            else is an illusion.

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          • Profile picture of the author Dan C. Rinnert
            Originally Posted by TOPGUN08 View Post

            Its bigger than the weight gain industry which makes me think its easier to gain weight than it is to lose it.
            The weight gain industry is definitely larger. Sure, there are a lot of weight loss products out there, but just look at the size of the snack aisle in the grocery stores. Then, don't forget the soda aisle, the beer section, the frozen treats. Plus, they have the candy bars right by the checkout in case you missed the candy aisle.

            Then, go outside and count the fast food restaurants. I'm sure they outnumber the fitness centers and health food stores.
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            Dan's content is irregularly read by handfuls of people. Join the elite few by reading his blog: dcrBlogs.com, following him on Twitter: dcrTweets.com or reading his fiction: dcrWrites.com but NOT by Clicking Here!

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  • Originally Posted by monitorit View Post

    How big is the weight loss industry and how hard is this to break into?
    Huge, varied and very competitive.
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    • Profile picture of the author JayXtreme
      It's big... but don't be so judgmental.. it's glandular ya know

      Jay
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      Bare Murkage.........

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    • Profile picture of the author KenJ
      OK
      without revealing the niche within a niche i am in I have a central website focussed on a particular type of diet and dieter.
      I also have 3 blogs loosely related to this small niche. These blogs of mine slightlty broaden out the niche to bring me more traffic ( I hope this makes sense)

      By working on the 4 sites interlinking I have been able to get traffic to my site. I am on 20 -60 uniques daily and rising.

      by october I know it will be around 200 - 500 daily.

      THEN I will sell them something. I get a bit of adsense income for now while the main site gets established in anticipation of a bigger payout next year
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  • Profile picture of the author myob
    In the US, the weight loss industry is indeed HUGE - about 64% of Americans are using diet supplements to the tune of about $35 billion a year according to some estimates. (adage.com) It is very competitive, and perhaps the best way to break into it is through JV.
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  • Profile picture of the author monitorit
    ok that makes sense
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    • Profile picture of the author Michael Gentry
      The weight loss industry is huge and there are niche markets within this niche market so it is very marketable.
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  • Originally Posted by monitorit View Post

    How big is the weight loss industry and how hard is this to break into?
    I personally believe that it is as competitive as the IM niche, but defintely not more.

    Some Warriors say that it is even bigger and more competitive than the IM niche! Well each to his own.

    Arindam
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