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How do you think of a Business name?

by MikeFranks
9 replies
This is for any business, not just marketing etc. I'd love to hear how you did and maybe help people (Like me!) think off one.


Also, I'm not sure if this is in the right sub-forum? :confused: apologies if it isn't!





Mike
#business
  • Profile picture of the author Steve B
    Mike,

    How I come up with names depends upon the type of domain I am looking for. If I have a product that I want to feature as a stand alone item, I will try to get a name that is the exact match of the product. The same for an ebook, a report, or something similar.

    I want the person who is searching on the title or name of the product or book to be able to find the "home" site.

    If I had a blog, a membership site, or something similar, I prefer to pick a name that has the main keyword(s) in it as long as the name is not too long.

    Here are my preferences:
    • I only register dot com names - it is the extension for commercial businesses, products and services
    • I don't like hyphens or dashes (although I don't think the search engines treat them negatively)
    • I don't like names with numbers in them
    • I prefer shorter names to longer names
    • I like the keyword(s) at the beginning of the name string
    • I like words that are easy to spell when they are said (to avoid confusion)
    • I like domain names that are brandable and memorable
    Those are my preferences. Others will have different criteria on which they judge a name.

    When I check the availability of domain names, I use lists of keywords that I have built over the years for different categories so that I can "bulk" check up to 500 names at one time. It's the only way to go. Checking 500 names one at a time would take forever.

    The best to you,

    Steve
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    • Profile picture of the author Enfusia
      Unless you're going for something like Twitter which is just a cutesie type name then think about what your doing. Like this: Your selling dog training videos you get a name people will search for like dogtrainingvideos.com

      You then get hosting at hostgator,blue host, fat cow or wherever and set up a WP install get a theme and rock on from there.

      Patrick
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      • Profile picture of the author MikeFranks
        Originally Posted by Enfusia View Post

        Unless you're going for something like Twitter which is just a cutesie type name then think about what your doing. Like this: Your selling dog training videos you get a name people will search for like dogtrainingvideos.com

        You then get hosting at hostgator,blue host, fat cow or wherever and set up a WP install get a theme and rock on from there.

        Patrick
        Awesome! So the idea is to have keywords?


        Mike.
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    • Profile picture of the author MikeFranks
      Originally Posted by Steve B View Post

      Mike,

      How I come up with names depends upon the type of domain I am looking for. If I have a product that I want to feature as a stand alone item, I will try to get a name that is the exact match of the product. The same for an ebook, a report, or something similar.

      I want the person who is searching on the title or name of the product or book to be able to find the "home" site.

      If I had a blog, a membership site, or something similar, I prefer to pick a name that has the main keyword(s) in it as long as the name is not too long.

      Here are my preferences:
      • I only register dot com names - it is the extension for commercial businesses, products and services
      • I don't like hyphens or dashes (although I don't think the search engines treat them negatively)
      • I don't like names with numbers in them
      • I prefer shorter names to longer names
      • I like the keyword(s) at the beginning of the name string
      • I like words that are easy to spell when they are said (to avoid confusion)
      • I like domain names that are brandable and memorable
      Those are my preferences. Others will have different criteria on which they judge a name.

      When I check the availability of domain names, I use lists of keywords that I have built over the years for different categories so that I can "bulk" check up to 500 names at one time. It's the only way to go. Checking 500 names one at a time would take forever.

      The best to you,

      Steve

      Hi Steve,

      Thank you for your reply. That seems great.

      I've got a question to you however - where do you check 500 names at once? Is there a resource for this? For example, Godaddy would only let me check one domain at a time.

      Thank you for you response, it's insightful.



      All the best, Mike.
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      • Profile picture of the author Steve B
        Originally Posted by MikeFranks View Post

        . . . where do you check 500 names at once? Is there a resource for this? For example, Godaddy would only let me check one domain at a time.
        Mike,

        There are a lot of places that allow "bulk" checking including Godaddy. Just go to Godaddy's main page, click on "Products", then "Domains", then "Bulk Domain Registration." You can check up to 500 names at once.

        Good luck to you,

        Steve
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        • Profile picture of the author MikeFranks
          Originally Posted by Steve B View Post

          Mike,

          There are a lot of places that allow "bulk" checking including Godaddy. Just go to Godaddy's main page, click on "Products", then "Domains", then "Bulk Domain Registration." You can check up to 500 names at once.

          Good luck to you,

          Steve
          Thanks Steve, I'll take a look into this today.

          Regards,

          Mike.
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  • Profile picture of the author Mark Pescetti
    The #1 component to naming a company is branding.

    Going for keyword rich company names and domains is working less and less.

    The key is to come up with a name that describes what you ultimately want people to receive or experience... and/or what you want prospects to do.

    I'm writing a book/ebook called The Law of Attention.

    The domain is lawofattentionbook.com

    That's fairly straightfoward.

    Now...

    Let's say I was putting out a "get your ex back" product.

    And my digital download (i.e. ebook, blueprint, guide, etc.) essentially taught prospects how to turn back the clock on their relationship - so they can get return to their original connection.

    I could name the company The Ex Rewind Miracle. I'd buy exrewind.com (which is available. Just looked.)

    With branding...

    A strong tagline is important - so you can communicate exactly how you want your company/brand to be perceived.

    We could say something like:

    The Ex Rewind Miracle
    "Turn Back The Clock On Your Love"

    I don't know.

    Something like that.

    Anyway...

    You get the process.

    And it works.

    Keep in mind...

    Google loves brands.

    And just because you don't have "get your ex back" somewhere in the business name or domain does NOT mean you won't be able to achieve organic listing presence.

    But that shouldn't matter.

    Your job is to create a converting campaign, drive traffic to it and attract big time affiliates to make you tons of cash. Right?

    Mark
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    • Profile picture of the author MikeFranks
      Originally Posted by Mark Pescetti View Post

      The #1 component to naming a company is branding.

      Going for keyword rich company names and domains is working less and less.

      The key is to come up with a name that describes what you ultimately want people to receive or experience... and/or what you want prospects to do.

      I'm writing a book/ebook called The Law of Attention.

      The domain is lawofattentionbook.com

      That's fairly straightfoward.

      Now...

      Let's say I was putting out a "get your ex back" product.

      And my digital download (i.e. ebook, blueprint, guide, etc.) essentially taught prospects how to turn back the clock on their relationship - so they can get return to their original connection.

      I could name the company The Ex Rewind Miracle. I'd buy exrewind.com (which is available. Just looked.)

      With branding...

      A strong tagline is important - so you can communicate exactly how you want your company/brand to be perceived.

      We could say something like:

      The Ex Rewind Miracle
      "Turn Back The Clock On Your Love"

      I don't know.

      Something like that.

      Anyway...

      You get the process.

      And it works.

      Keep in mind...

      Google loves brands.

      And just because you don't have "get your ex back" somewhere in the business name or domain does NOT mean you won't be able to achieve organic listing presence.

      But that shouldn't matter.

      Your job is to create a converting campaign, drive traffic to it and attract big time affiliates to make you tons of cash. Right?

      Mark
      Hey Mark,

      Thank you for your reply. I get what you mean it makes perfect sense.

      Thanks a lot, I will be using this and Steve B's method together, thank you so much for your time.

      Regards,



      Mike.
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  • Profile picture of the author celente
    I did a competition on our blog once. That was awesome fun, and the name was insaely good. You could try that.
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