What are your Squeeze page Conversion rates % ?

24 replies
What are your Squeeze page Conversion rates % ?

from the visitors who land on your squeeze page, how many opt in? what % of them on average ?
#conversion #page #page not found #rates #squeeze
  • Profile picture of the author NaturalStyle
    Depends very much on the traffic source. If you get traffic from search engines you'll get a lot of people who are just looking for information and won't commit to sign up for anything (let alone buy something).
    If you get traffic that is "warm", for example from an article describing convincingly the quality of your offer, your signup rates will be much higher.
    And, naturally, it depends on the niche of your site, what you are ginign away to have people sign up (the ethical bribe), how trustworthy your site is for the avaerage visitor, etc...

    To answer your question: in my case, I get everything between 6% and 40% depending on traffic source.
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  • Profile picture of the author LMC
    Here is my breakdown:

    From search engines:

    - 22% will opt-in (22 out of 100 visitors)

    From Forums, Sites, and Articles:

    - 17% will opt-in

    From PPC

    - 28% will opt-in

    From My Lists ( weeding out method )

    - 76% will opt-in
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    • Profile picture of the author Tyson Faulkner
      How are you keeping all your traffic sources separate?

      I set up google analytics on my site but it doesn't seem to keep track too well of where all the traffic is coming from. Is there a better way (or tracking software) that you use to do this more effectively?

      Thanks,
      Tyson
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    • Profile picture of the author nmh
      Originally Posted by LMC View Post

      Here is my breakdown:

      From search engines:

      - 22% will opt-in (22 out of 100 visitors)

      From Forums, Sites, and Articles:

      - 17% will opt-in

      From PPC

      - 28% will opt-in

      From My Lists ( weeding out method )

      - 76% will opt-in
      Ok, how do you get these stats? I always wondered how you track this stuff? Google analytics doesn't give you percentage opt-in vs. visitors. Is that all in the autoresponder? That means they need to sign in to see the landing page which can't be correct.
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      • Profile picture of the author JonesersRX7
        Originally Posted by nmh View Post

        Ok, how do you get these stats? I always wondered how you track this stuff? Google analytics doesn't give you percentage opt-in vs. visitors. Is that all in the autoresponder? That means they need to sign in to see the landing page which can't be correct.
        He already stated he uses pixel tracking - think of a tiny "graphic" (1x1 pixel) that is displayed on successful registration. I just contracted with a local guy to assist with PPC and pixel tracking for our CPA business. I just called him to see if he can help with tracking other traffic sources (let's hope I contracted with the right intelligence )

        I am curious with my limited knowledge on the subject how it is being done through forum signatures, sites and articles.
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  • Profile picture of the author LMC
    Tyson,

    I utilize pixel tracking.
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  • Profile picture of the author JasonParker
    Yeah, it's different for different traffic sources. However, I believe the highest quality traffic sources should convert at 50% or above. If not, then you should split test your squeeze page.

    What I find works best...

    Headline
    Picture Of Freebie
    3-4 Curiosity+Benefit Bullets
    Call To Action
    Opt-In Form

    I've done a lot of split tests against squeeze pages with video and audio, and I've never seen audio or video win. Also, I've split tested flashy squeeze pages against plain squeeze pages and pain squeeze pages convert higher. (Now you know why the squeeze pages in pre-launches of major product launches often convert like crap).
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    • Profile picture of the author coffeyucf
      Yeah I have found the same thing with audio and video. It actually decreases conversion for opt-ins.

      Although I do think video can improve sales. However just like anything else it needs to be done right. I hate when I see people make blanket statements like, Using video increases conversions.

      Really it depends.
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      • Profile picture of the author JasonParker
        Originally Posted by coffeyucf View Post

        Yeah I have found the same thing with audio and video. It actually decreases conversion for opt-ins.

        Although I do think video can improve sales. However just like anything else it needs to be done right. I hate when I see people make blanket statements like, Using video increases conversions.

        Really it depends.
        Yeah... it's kind of weird.

        When split testing sales pages, we found video almost always increases sales.

        But on squeeze pages, video ALWAYS decreases conversions.
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        • Profile picture of the author JonesersRX7
          Originally Posted by JasonParker View Post

          Yeah... it's kind of weird.

          When split testing sales pages, we found video almost always increases sales.

          But on squeeze pages, video ALWAYS decreases conversions.
          In regards to squeeze pages I have found the opposite. For our real estate disposition website our conversions our up with a soft intro on myself and our company.

          Curious to your thoughts on why it had a decrease for you. What type of split test did you do? Was it video and text or just video? Was it a video of a person or just narrated text?

          Originally Posted by LMC View Post

          Here is my breakdown:

          From search engines:

          - 22% will opt-in (22 out of 100 visitors)

          From Forums, Sites, and Articles:

          - 17% will opt-in

          From PPC

          - 28% will opt-in

          From My Lists ( weeding out method )

          - 76% will opt-in
          Would be curious on who or where you learned how to setup up the pixel to fire on specific traffic source.

          What auto-responder are you using as well?
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          • Profile picture of the author JasonParker
            Originally Posted by JonesersRX7 View Post

            In regards to squeeze pages I have found the opposite. For our real estate disposition website our conversions our up with a soft intro on myself and our company.

            Curious to your thoughts on why it had a decrease for you. What type of split test did you do? Was it video and text or just video? Was it a video of a person or just narrated text?



            Would be curious on who or where you learned how to setup up the pixel to fire on specific traffic source.

            What auto-responder are you using as well?
            It's interesting that this thread was resurrected because Kevin Riley, Shannon Herod, George Sephich, and I had a conversation about this the other day.

            The testing I used to do on squeeze pages, videos, and mp3s were primarily when I used to work in Matt Bacak's office. We had a TON of traffic and results to look at, to the point where we could do 6 or 7 sets of split tests in one day. EVERY time we found that squeeze pages with no video or audio outperformed squeeze pages with audio and video.

            I've also done testing on my stuff with audio, and found that no audio increased conversions. Then one day I told Lance Tamashiro my buddy to take down his video on his squeeze page, and he increased conversions by 9%. I've seen text-only squeeze pages out-perform extra media squeeze pages time and time again in other cases too.

            However, video and audio could be more effective in different cases. Like in different niches or different people in the audio or video. I say it MAY differ because I don't know... Never have tested outside of the ways I said above. Though I suspect a squeeze page with media can outperform a squeeze page without media in certain conditions.

            Here's something else to consider... What quality of prospect would opt-in to the squeeze page with video or audio who wouldn't with just text? It's possible that the quality of prospects you attract are different, but that's not easy to measure.

            I obviously put my money on text-only squeeze pages based on the testing I've done. Though I'm not saying it will outperform a media squeeze page on all levels and in any condition. I guess we'll never know until it can be tested from industry to industry, marketer to marketer, $ spent per customer based on either a text-only squeeze page or media squeeze page, and then share all the results.
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        • Profile picture of the author ~Davor Debrecin~
          Originally Posted by JasonParker View Post

          Yeah... it's kind of weird.

          When split testing sales pages, we found video almost always increases sales.

          But on squeeze pages, video ALWAYS decreases conversions.
          I don't know in what niche you're in, but I think that's what's starting to happen in the make money or IM niche. Because this market is "saturated" with videos, so people have stopped watching them and prefer text so they can skim through it and see if it's something that interests them.

          But in most markets, where people aren't used to videos, I think they can increase optin conversions. In these markets people perceive videos as higher value than plain text + images.

          Since I don't have any test data to prove this, I might be completely wrong. This is just my theory.

          Take care,

          ~Davor
          Signature
          MY CV ❱❱❱ 12+ yrs exp, 7-fig revenues, 40 employees.. 39 actually, someone just left the company, f**k!
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          I do this on the side, will try to sell you something, be sure of it!
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  • Profile picture of the author Mr McDonald
    Since i started to use squeeze pages i would guess that my opt in % has increased by at least 30-40 %.
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  • Profile picture of the author SEOsly
    I'm getting a ~29% conversion rate on the only 'squeeze page' i'm really running at the moment...

    traffic source: 100% PPC.
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    • Profile picture of the author JasonParker
      Originally Posted by SEOsly View Post

      I'm getting a ~29% conversion rate on the only 'squeeze page' i'm really running at the moment...

      traffic source: 100% PPC.
      29% conversion from PPC traffic is good.
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  • Profile picture of the author yoursavings
    For every 1 out of 7.6 opt ins I create a sale on those that watch the webinar.
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    • Profile picture of the author roddaut
      I get 16-25% opt-ins from Google adwords visitors to my Squeeze pages depending on the niche.

      Rodney
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  • Profile picture of the author AndrewStark
    I get my best conversions from email marketing via safelists.

    My squeezepage and email advert for my listbanditexpert report consistently performs > 50% when I blast it out, but as I'm targeting the newbie you need to limit it to every 2nd week to catch the next set of newbies.

    Traffic Exchanges also work, but the conversion rate is closer to the 1% level but it still brings in the same amount of leads, so like the others have said it really does depend on what you're offering and how you generate the traffic.
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  • Profile picture of the author jasonl70
    I get 25-40% with ppc traffic.
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    -Jason

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  • Profile picture of the author joelraitt
    I just tested video in a split test and it does seem to hurt my opt-in rate a bit, looks like its coming down! Thanks guys!

    What about pictures? I have a picture of the e-book ( nothing fancy) but it seemed to hurt my opt-ins as well...any word?
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    Work smart, work hard, never give up. Learn with me here: http://www.joelraitt.com

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    • Profile picture of the author JasonParker
      Originally Posted by joelraitt View Post

      I just tested video in a split test and it does seem to hurt my opt-in rate a bit, looks like its coming down! Thanks guys!

      What about pictures? I have a picture of the e-book ( nothing fancy) but it seemed to hurt my opt-ins as well...any word?
      Pic of ebook shouldn't hurt conversion rate, though that might need to be your next split test. I find the best place for the ecover is right beneath the headline right before your bullets.
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      • Profile picture of the author davemiz
        keep split testing your landing pages.... if you do this consistently, you'll end up with a very high converting landing page.
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      • Profile picture of the author joelraitt
        Originally Posted by JasonParker View Post

        Pic of ebook shouldn't hurt conversion rate, though that might need to be your next split test. I find the best place for the ecover is right beneath the headline right before your bullets.
        Thanks Jason, Ill put that through my next test...take care!
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        Work smart, work hard, never give up. Learn with me here: http://www.joelraitt.com

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  • Profile picture of the author kckaz
    I get 25-30%. Tested better WITHOUT video. I don't want to be too blatant here, but try testing a soft exit pop (both virtual assistant and non).
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