Internet marketing classes in Universities?

29 replies
I am from Canada so don't jump at me but are there any College or University program in Internet marketing? it would be interesting because it's such a vast business that it should be having it's own faculty. I know some universities in the US (san diego, michigan) have IM as a program.

I am sure many would be interested in an Internet marketing degree. I would absolutely love it but I know there are classes on how to use Wordpress now.
#classes #internet #marketing #universities
  • Profile picture of the author koreancowboy
    I'd look for "Digital Media" or "New Media". Even if it's not a degree programme, at least take all of the classes that you can, and get a regular Marketing degree. Having that will get you any job with a major company that desperately needs online marketers.
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  • Profile picture of the author pewpewpewmonkeys
    You say this as if a university is some sort of gold standard for high understanding of every subject.

    Wordpress, IM, the ever evolving internet - it's all in the realm of uncharted territory. When you jump into a new website design, or a new marketing campaign, etc, then you're exploring uncharted waters and having to navigate in ways that are more real life (win/fail) rather than theoretical or conceptional.

    A traditional university class is going to follow some textbook that took 2+ years to write up, edit, and market. Think of how many things change in that short of a time frame.
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  • Profile picture of the author yestyle
    Banned
    Of course you can join classes in internet maketing but according to me, you should find some internet marketing courses( include ebooks, videos...) to learn, they will teach you more ways with internet marketing campaign, make money online...etc.
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  • Profile picture of the author Marketing Fool
    We're slowly starting to see IM being taught in colleges, but not as fast as I'd like. That's why I started my own ElderAcademy.com but we only have a handful of courses yet...
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  • Profile picture of the author Andyhenry
    Don't waste your time trying to find University courses on IM - It's already been said, Universities will never be up-to-date on IM because they need to have structure and consistency.

    Even marketing bodies like the Chartered Institute of Marketing have trouble keeping up with IM and they're only focused on marketing.

    By the time someone wrote a course which could be delivered by Universities the content would be out of date and most people successfully doing IM would not be in a UNI teaching it.

    I know it's tempting to want other people to tell you everything about IM but the best way to learn really is to do it. If you keep learning, measuring/monitoring results, tweaking and improving you can't help but do well eventually.

    All that's really required is focused effort and persistence.
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    • Profile picture of the author Justin Says
      Originally Posted by Andyhenry View Post

      By the time someone wrote a course which could be delivered by Universities the content would be out of date and most people successfully doing IM would not be in a UNI teaching it.

      All that's really required is focused effort and persistence.
      I agree on the idea that much of the information would be out of date. The biggest thing you need in order to achieve success online is the ability to grow on your own.

      Imagine being taught one thing about SEO and 2 weeks later it's completely different. Doing your own research will teach you much more than taking a course, but the course can be used as a supplemental thing.

      Personally I've never been to a college or university but I've never had a problem finding clients and have had many companies come my way asking for my marketing assistance.

      Book smarts don't mean much unless you can actually act upon them and show results.

      But hey... who knows.. there are still people out there that literally do nothing for companies and get huge salaries because the company is too stubborn to understand how the internet works...
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  • Profile picture of the author ijohnson
    The Warrior Forum is the only "online university" you need. Stay focused and take action on what you learn here and you will be successful.
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  • Profile picture of the author celente
    waste of time, the warrrior forum search button houses more than any crappy IM course they will create offline, this place is a treasure trove of info....

    Don't believe me, well then go hit the search button, it will blow your effin mind....so beware. OH! and good luck with that IM course hunting....you are gunna need lots of luck to find one that compares to this forum....or war room.
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  • Profile picture of the author Jonathan Emanuels
    Here in my country you have accredited social media college programms.
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  • Profile picture of the author Michael Lewis
    I've taken Internet Marketing and Social Media classes at my college because it was required for my marketing degree program. A couple focused hours here on the Warrior Forum is way more educational than anything they put in the classes.
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  • Profile picture of the author Fazal Mayar
    Yes the new programs are called social media and e-commerce solutions I think. They are slowly gonna offer that in most colleges because it's the future!
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  • Profile picture of the author maddyy
    Originally Posted by Fazal Mayar View Post

    I am from Canada so don't jump at me but are there any College or University program in Internet marketing? it would be interesting because it's such a vast business that it should be having it's own faculty. I know some universities in the US (san diego, michigan) have IM as a program.

    I am sure many would be interested in an Internet marketing degree. I would absolutely love it but I know there are classes on how to use Wordpress now.
    How about a IM online tutor? Without the $$$$$$$$$$$$$$$$$$$$$$ cost of a uni course?
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    • Profile picture of the author Fazal Mayar
      Originally Posted by maddyy View Post

      How about a IM online tutor? Without the $$$$$$$$$$$$$$$$$$$$$$ cost of a uni course?
      I fully understand the online mentoring but I was just asking if there is any college degree in IM and it looks like more and more courses are offered on social media and other online making opportunities.
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      • Profile picture of the author MissTerraK
        I'm going to go against the tide here and say it is worth it.

        The reason?

        My son-in-law got his Bachelor's Degree from the U of M several years back. He's a Media Marketing Specialist, well that's what I call him anyway, lol! But after graduation he worked at a University in Minnesota as their media specialist starting out at 40K a year.

        After that he was hired by a Fortune 500 online company as their media marketer with an increase in pay by 20K. After 6 months on the job, their sales increased by 104% and his pay was doubled and that isn't even counting his side business where he builds websites and makes marketing videos for other companies both big and small.

        That's well worth the price of his education I'd say and I do believe he attained his income level much quicker than if he was self taught through trial and error and testing.

        Terra
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  • Profile picture of the author Moneymaker2012
    But why go with a university program, you can learn it by online coaching more easily and fast, I guess it will be cheaper than the university course.
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  • Profile picture of the author shane_k
    I am going to go against the crowd also

    As you already see alot of responses were about how quickly things change but you know what?

    Sure things change, but the basics stay the same.

    And I am sure that is what a University or college will teach you.

    So I do think they can be good because of the fundamentals that you can learn. They can provide that strong foundation that most WSO's and other IM products lack.

    And yes you can use the WF search button to learn the same basics by going through and searching many threads, but if you don't know how to organize that information into its appropriate parts and see how everything fits together, then all that information can be useless because it will just seem like one big blob of stuff.

    I think that a reason that alot of warriors on this forum struggle is because either they don't know the basics and don't have that solid foundation to stand on, or because they don't know how the pieces of information that they do get fit together.

    I think one final benefit of a university is you will probably get a lot less conflicting information, but if you do, they will help you wade through that, whereas here on the warrior forum, there is a ton of conflicting information, and it's up to you yourself to wade through that stuff
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  • Profile picture of the author pewpewpewmonkeys
    My son-in-law got his Bachelor's Degree from the U of M several years back. He's a Media Marketing Specialist, well that's what I call him anyway, lol! ... he worked at a University in Minnesota as their media specialist starting out at 40K a year ... After that he was hired by a Fortune 500 online company ... increase in pay by 20K. ... his pay was doubled and that isn't even counting his side business

    That's well worth the price of his education I'd say and I do believe he attained his income level much quicker than if he was self taught through trial and error and testing.
    Congrats to him, really. But not everyone is going to have this story. There are only 500 companies in the Fortune 500 (obviously).

    U of M Tuition + fees + housing + books + etc = $26,240 for just THIS coming semester.
    $26,240 * 8 semesters (which is rare now) = $209,920

    Which includes having to take classes like geology, history, intro to psych, sociology, anthropology (the most fake subject ever invented), kinesiology (skiing, bowling, running), etc. Which means more time spent on peripheral subjects (noticed I didn't say unimportant) (except for anthro) and less time on Internet marketing.

    That $210k could be used more efficiently. Your son-in-law obviously did well by getting his degree (in what exactly?). But most are not going to land those jobs. Let's say 500 Uni's graduate 100 Internet Marketers a year. That's 50,000 people in the field - who probably don't have a full education. And degree =/= job.

    Some fields are more about skill than degree. When a dancer shows up to an audition the directors don't give a damn if she's got a BFA. She needs to dance.

    Don't get me wrong, however, I'm all for college... I want the guy who builds the bridge I drive across to know how to build it because he was taught how in school, not from "learning by doing."
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    • Profile picture of the author MissTerraK
      Originally Posted by pewpewpewmonkeys View Post

      Congrats to him, really. But not everyone is going to have this story. There are only 500 companies in the Fortune 500 (obviously).

      U of M Tuition + fees + housing + books + etc = $26,240 for just THIS coming semester.
      $26,240 * 8 semesters (which is rare now) = $209,920

      Which includes having to take classes like geology, history, intro to psych, sociology, anthropology (the most fake subject ever invented), kinesiology (skiing, bowling, running), etc. Which means more time spent on peripheral subjects (noticed I didn't say unimportant) (except for anthro) and less time on Internet marketing.

      That $210k could be used more efficiently. Your son-in-law obviously did well by getting his degree (in what exactly?). But most are not going to land those jobs. Let's say 500 Uni's graduate 100 Internet Marketers a year. That's 50,000 people in the field - who probably don't have a full education. And degree =/= job.

      Some fields are more about skill than degree. When a dancer shows up to an audition the directors don't give a damn if she's got a BFA. She needs to dance.

      Don't get me wrong, however, I'm all for college... I want the guy who builds the bridge I drive across to know how to build it because he was taught how in school, not from "learning by doing."
      As far as the cost, you can scratch off the housing as he grew up and lived less than a 30 minute drive from campus and as far as the tuition fees, you can scratch much of that off as well, think scholarship. As for the books, they do have a bookstore that buys your books back at a lower price of course and you can also purchase your gently used course books there for a fraction of the cost as well.

      As far as Fortune 500 companies go, there is an annual list that changes, so there really are more than 500 that have actually carried that title.

      As for what his Bachelor's is in exactly, I'll have to get back to you on that. I'll ask him later as he and my daughter are coming over this evening on the way to the Tiger's game to drop off, so I can watch my grandbabies.

      Terra
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    • Profile picture of the author MissTerraK
      Originally Posted by pewpewpewmonkeys View Post

      Your son-in-law obviously did well by getting his degree (in what exactly?).
      Okay, and the answer is...

      Communications. He majored in Communications and minored in Public Relations.

      And yes, he said marketing via the internet was covered as well as building websites, producing videos, commercials and audio recording and broadcasting, etc.

      Terra
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  • Profile picture of the author pewpewpewmonkeys
    but you know what?...Sure things change, but the basics stay the same.
    Such as what?
    And I am sure that is what a University or college will teach you.
    You're sure because of what? Based on what?

    A Uni or college will teach a person that the basics stay the same? But what if they don't? Wouldn't that mean that the institution is failing?

    So I do think they can be good because of the fundamentals that you can learn.
    Unless those "fundamentals" change. It's not basketball. "We no can dunk, but good fundamentals."

    They can provide that strong foundation that most WSO's and other IM products lack.
    I agree. But you're comparing apples to cotton candy, and honestly, I'd rather have pizza.

    ...if you don't know how to organize that information into its appropriate parts and see how everything fits together, then all that information can be useless because it will just seem like one big blob of stuff.
    And the same is true for colleges and universities. They don't typically teach how to learn. Students are expected to be able to, and those who can't are weeded out. Or change their major to anthropology.

    I think one final benefit of a university is you will probably get a lot less conflicting information, but if you do, they will help you wade through that, whereas here on the warrior forum, there is a ton of conflicting information, and it's up to you yourself to wade through that stuff
    Although the WF has a lot of info, it isn't the best/cleanest/purest form of info. You determinately have to wade through the BS. But this doesn't suddenly mean that a 4 year university course is better than many of the other options out there.
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    Some cause-oriented hackers recently hacked one of my websites. So I researched what they're about and then donated a large sum of money to the entity they hate the most.

    The next time they hack one of my websites I'm going to donate DOUBLE.
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  • Profile picture of the author DeanIM
    In my experience I found studying online much more rewarding than classes in colleges/universities. Internet Marketing is such a wide field that studying the stuff you want to know in your own pace tends to make you more knowledgeable in a field than the 'professors' at lots of colleges.

    If marketing college professors are actually expert entrepreneurs they wouldn't have to give college classes!
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    • Profile picture of the author Fazal Mayar
      Originally Posted by DeanIM View Post

      In my experience I found studying online much more rewarding than classes in colleges/universities. Internet Marketing is such a wide field that studying the stuff you want to know in your own pace tends to make you more knowledgeable in a field than the 'professors' at lots of colleges.

      If marketing college professors are actually expert entrepreneurs they wouldn't have to give college classes!
      thats a good point. Most Internet marketers are entrepreneurs and anyways, I think we could use some classes as there is always something to learn in the IM World. I would love to learn more about SEO but as you mentioned all the information is on the WEBZ.
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  • Profile picture of the author Randall Magwood
    I think the University of San Fransisco is an online certificate/degree program that offer internet marketing lessons and certificates and degrees.
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  • Profile picture of the author pewpewpewmonkeys
    As far as the cost, you can scratch off the housing as he grew up and lived less than a 30 minute drive from campus and as far as the tuition fees, you can scratch much of that off as well, think scholarship. As for the books, they do have a bookstore that buys your books back at a lower price of course and you can also purchase your gently used course books there for a fraction of the cost as well.
    I quoted the price simply to throw out a number that the average person would have to pay, using the university you mentioned as the example. How exactly your son-in-law navigated through school really has nothing to do with the example.
    1. Most are going to live on/near campus.
    2. Not everyone gets a scholarship.
    3.a. The calculation for books wasn't for new books.
    3.b. It includes the fact that you sell back books - it's how it works.
    3.b.ii. The avg. college student spends the money from sell backs on something else (beer).

    As far as Fortune 500 companies go, there is an annual list that changes, so there really are more than 500 that have actually carried that title.
    Cute. But that doesn't change the fact that there would be very few opportunities that resulted in the same results that your son-in-law had. Still, I think it's cool that he landed his job.

    As for what his Bachelor's is in exactly, I'll have to get back to you on that.
    Well we're discussing a degree in Internet Marketing *specifically*.
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    Some cause-oriented hackers recently hacked one of my websites. So I researched what they're about and then donated a large sum of money to the entity they hate the most.

    The next time they hack one of my websites I'm going to donate DOUBLE.
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    • Profile picture of the author Justin Says
      Originally Posted by pewpewpewmonkeys View Post

      3.b.ii. The avg. college student spends the money from sell backs on something else (beer).
      Doesn't that suck...?

      Nearly everyone I know that goes to college is all about partying and not actually learning something beneficial.

      And from what I've seen so many are after a "degree" but not actually after the
      "skills".
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  • Profile picture of the author adribabe
    Is this a serious question or a "hey everyone, look at me!"?
    What university or college in Canada doesn't offer an internet marketing course?
    When I got my business degree with a major in marketing from university I took an internet marketing course and that was years ago...
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  • Profile picture of the author williamrs
    It's tough to learn how to be a successful entrepreneur in an University. However, yes, I think people with a degree would be more successful, not because of the degree itself, but more because they would have a more elaborated plan/guidance to follow and wouldn't be jumping from one thing to another like crazy.

    But there is another problem... where would we find good teachers? I don't think guys such as Frank Kern would be interested in that job... I wouldn't.


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