Does paid traffic increase SE rank?

8 replies
I've been advised (and several providers promote) that buying traffic to a website will increase the search engine results for that website ie 10,000 targeted visitors for $whatever

The assumption being that if a ton of traffic is going to a site it must be popular and therefore Goggle decides it is worth promoting in it's results.

Before I go digging in my pocket to spend any of my hard earned cash, can anyone advise me:

1) Is it correct that brought traffic will increase a websites ranking in search engine results?

2) If so, are there any pitfalls in doing it that I need to know about?

Thanks
#increase #paid #rank #traffic
  • Profile picture of the author mmresources
    I don't think that is true. I could be wrong, as I have never looked into it specifically, but it certainly does not seem accurate to me.
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  • Profile picture of the author petevamp
    Originally Posted by AllanJames View Post

    I've been advised (and several providers promote) that buying traffic to a website will increase the search engine results for that website ie 10,000 targeted visitors for

    The assumption being that if a ton of traffic is going to a site it must be popular and therefore Goggle decides it is worth promoting in it's results.

    Before I go digging in my pocket to spend any of my hard earned cash, can anyone advise me:

    1) Is it correct that brought traffic will increase a websites ranking in search engine results?

    2) If so, are there any pitfalls in doing it that I need to know about?

    Thanks
    I do know that pay per click ads can raise your site ranking. There is also a few other benefits to running ppc. The traffic is highly targeted. With your ppc ad placement on other sites. It will also increase back links.

    The traffic you are more then likely buying will be something similar to a traffic exchange which also means you wont get very much in return for so 10000 views where as ppc 10000 clicks are likely to generate you well over 1000 sales depending on your sales page.jmho
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  • Profile picture of the author petevamp
    Also I do have one of my pages running at a traffic exchange. The more traffic I throw at that page the higher my alexa ranking gets. I do not look for sales from that page only members to join another program I am promoting. So as most would say its a splash/squeeze page. They opt to my list i sell to them later
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  • Profile picture of the author Zacman
    Yes of course particularly if you take full advantage of it.

    First I want to comment on the PPC post and 10,000 ppc ads.

    An average PPC ad will run you over 25 cents which means 10,000 hits would cost you $2500.00!

    You can buy decent traffic campaigns of 10,000 website visitors for around 50 bucks. If you spending anything less than that it is either a scam, non-targeted, non-english speaking, or just plain worthless.

    Now, traffic in general particularly for a sustained amount of time can boost page rank, alexa score, and build your inbound links from your popularity stats.

    Plus let's say your MWR (most wanted responce) is a sale. Your sale just for example nets you 10 bucks.

    So with a very very low conversion rate of .005% you are breaking even and that doesn't count the other benefits listed above not to mention a repeat sale or word of mouth advertising from your 5 measly sales.

    Of course this is just an example. What if you have a $50 net profit per sale? What if they are recurring? One sale could make you $600 per year.

    How much traffic would you be willing to buy if your ROI (return on investment) was that good?

    My advice when it comes to buying large traffic campaigns?

    1. Start out with a smaller campaign and move on to larger ones with part of your profits.

    2. Don't buy "mainstream" traffic that likely doesn't speak english and isn't geographically targeted.

    3. Avoid the really cheap traffic since you will likely get what you pay for. I've even seen 100,000 hits for 10 bucks. Check it out just for the research and after over 6 months the campaign had only delivered a hundred or so hits! It would take a couple hundred years at that pace to deliver 100,000 visitors! LOL

    4. Send the traffic to the best landing page for your MWR. If you sell products, don't just send them to a products page with a buy now button.
    Send them to a page that presells the product first. Your conversions will be much better.

    5. If your trying to drive traffic to a business opportunity, capture pages work very well for this kind of traffic as it may take numerous contacts through your autoresponder to get the conversion.

    I could go on but I think you get my drift.

    Cheers,
    Zac
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  • Profile picture of the author ebizstrategies
    Originally Posted by AllanJames View Post

    I've been advised (and several providers promote) that buying traffic to a website will increase the search engine results for that website ie 10,000 targeted visitors for

    The assumption being that if a ton of traffic is going to a site it must be popular and therefore Goggle decides it is worth promoting in it's results.

    Before I go digging in my pocket to spend any of my hard earned cash, can anyone advise me:

    1) Is it correct that brought traffic will increase a websites ranking in search engine results?

    2) If so, are there any pitfalls in doing it that I need to know about?

    Thanks


    Hi,

    Depends on how you look at it. Really, in essence, PPC WILL affect your sites ranking in that IF you bid high enough, you can have your site (ad) on the first page of G.

    Now, this is not saying that participating in PPC will affect your organic search results by putting you higher on the list. Your site ad will on be listed in the "Sponsored Results , top or right side)-
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  • Profile picture of the author Carl DiNello
    Hi Allen,

    It seems like most of the replies are concerning PPC ads; if this is the traffic you are inquiring about, what Dean has pointed out is true. A high PPC bid will get you a beneficial placement within the "Sponsored Results" but not necessarily in the "generic search results".

    However, I think you might mean those targeted traffic package ads that promise you thousands of visitors for very little expense. This type of traffic is almost always poor quality and is recognized by the search engines as such. Therefore, you will not gain anything and might even suffer in your generic keyword search term listings.
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  • Profile picture of the author ajp76054
    I have never heard anyone say that their rank when up from paid traffic I mean that seems a little far fetched. If so I would say that it would only count unique traffic and not repeat traffic.
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    • Profile picture of the author Zacman
      Originally Posted by ajp76054 View Post

      I have never heard anyone say that their rank when up from paid traffic I mean that seems a little far fetched. If so I would say that it would only count unique traffic and not repeat traffic.
      There are many ways to utilize paid traffic.

      If say you have 25,000 uniques a month for a couple of months your page rank is going to go up no matter what.

      Your alexa rank will go up.

      Your inbound links will increase.

      If you sell advertising you will get more inquiries and be able to charge more.

      If you sell products and or services you will convert more if your sales copy is good.

      You can use traffic to rise above the crowd in social network groups such as ning, squidoo, etc. (being in the featured or top traffic list)

      I could go on and on but don't want to give all my secrets away. LOL

      Cheers,
      Zac
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