PLR Recycling: Risk Vs. Reward

by TMJonsson 10 replies
I have a question that I would like to pose to some veteran Warriors.

Recently, with Butterfly Marketing 2.0 coming out, and many new OTO type websites being offered, I have been reading lots of veteran BFM'ers talk about how "easy" it is to simply take some old PLR ebooks on Making Money Online, throwing them on a sales page, then taking about 10 MORE PLR books and making them into an OTO, and BOOM... A successful List building/Money making website is born...

Call my cynical, but this seems a bit ridiculous to me... Now I have always been somewhat of a perfectionist. I am working on my first ever IM product (link in sig), and I am horrified even at the THOUGHT of associating my name with a recycled product that is being sold on 100 other websites along side my own.

Perhaps there is something to be said for having "Flagship products" and mere "list building" + "longterm money maker" products... The latter 2 obviously being PLR material recycled on a squeeze page (BFM or otherwise)

I am just trying to gauge what the general perception of these types of sites are... I can only imagine how upset *I* personally would be if I found a great sales page, bought an ebook or course, and realized I already had it on my Hard Drive because it is a 3 year old ebook that has been making the "BONUS" rounds...

I really want to start my butterfly site empire off on the right foot, and I feel like I will be doing that with my Flagship product... But would I be doing myself more harm than good by trying to create PLR sites as well?
#main internet marketing discussion forum #plr #recycling #reward #risk
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  • Profile picture of the author stevenh512
    I think the key when dealing with PLR products (especially if it's something that's already being sold by other people) is to rewrite it and make it your own. It isn't hard to do.. spend an hour or two rewriting every paragraph. Take out a chapter here and there if you find something that's irrelevant or just not useful. If you have something to add, add it. That way you're taking that old "recycled" PLR product and making something new and unique out of it, in a lot less time than it would take most of us to write an ebook from scratch. Just make sure you start with good (or at least "decent") PLR in the first place.
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  • Profile picture of the author GarrieWilson
    Nothing wrong w/ it if the content is still valid.

    Garrie
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    • Profile picture of the author TMJonsson
      Originally Posted by GarrieWilson View Post

      Nothing wrong w/ it if the content is still valid.

      Garrie
      Even if the content is being offered as a bonus for someone else's product?

      Or if it is being repackaged by many different sites?
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      • Profile picture of the author Colin Evans
        Originally Posted by TMJonsson View Post

        Even if the content is being offered as a bonus for someone else's product?

        Or if it is being repackaged by many different sites?
        If you are getting new people into your marketing funnel it wouldn't be a problem because they won't have many products - if you're getting the same "wannabe" crowd that are on a bunch of marketing lists then there might be a problem.

        I say might because they probably won't even realize they already have the product...

        I used to have the same question as you, but with regards to selling products which are available for free elsewhere - turns out it was a storm in a tea cup. It've since realized it's how you present your offer, and how all the products fit together to give customers a system they can use.
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  • Profile picture of the author Doiron
    I got stung this way once - bought a reasonably high-priced product that I already had. The marketer didn't change the product at all but did change the name of it. I thought that was perhaps a bit over the line.

    I requested and got a refund.

    I guess there isn't really anything wrong with the practice provided you offer a money-back guarantee.

    But personally, I wouldn't do it unless I significantly changed the product. Maybe even combining it with one or more other products.
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  • Profile picture of the author BrainCopy
    Originally Posted by Tyler Jonsson View Post

    I have a question that I would like to pose to some veteran Warriors.

    Recently, with Butterfly Marketing 2.0 coming out, and many new OTO type websites being offered, I have been reading lots of veteran BFM'ers talk about how "easy" it is to simply take some old PLR ebooks on Making Money Online, throwing them on a sales page, then taking about 10 MORE PLR books and making them into an OTO, and BOOM... A successful List building/Money making website is born...

    Call my cynical, but this seems a bit ridiculous to me... Now I have always been somewhat of a perfectionist. I am working on my first ever IM product (link in sig), and I am horrified even at the THOUGHT of associating my name with a recycled product that is being sold on 100 other websites along side my own.

    Perhaps there is something to be said for having "Flagship products" and mere "list building" + "longterm money maker" products... The latter 2 obviously being PLR material recycled on a squeeze page (BFM or otherwise)

    I am just trying to gauge what the general perception of these types of sites are... I can only imagine how upset *I* personally would be if I found a great sales page, bought an ebook or course, and realized I already had it on my Hard Drive because it is a 3 year old ebook that has been making the "BONUS" rounds...

    I really want to start my butterfly site empire off on the right foot, and I feel like I will be doing that with my Flagship product... But would I be doing myself more harm than good by trying to create PLR sites as well?
    I understand where you are coming from. I believe that it's the marketers job to update the information, and repackaging it to something greater. Better quality, Better graphics, maybe scrap the pdf and turn it into audio and video course. The products that you see all over the net with same ebook graphics from 2001 is just plain LAZY!
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    • Profile picture of the author sinpeople
      Here are two comparisons to make
      1) have a product vs have no product
      2) have a good product vs have a less perfect product


      It is obviously 1) is more important than 2). In 1) it is the difference of existance, do you have a product? With a product, you can build a list far more easily than without a list. And along the way, you can improve your product creation skills, which will eventually solve issue related to 2).

      Anyway, just do it. test and improve. rinse and repeat. That's all.
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  • Profile picture of the author Loren Woirhaye
    A lot of PLR is not very good quality. When people read your
    stuff they form impressions about the quality of your brand,
    so if you put your name on crap PLR people will think you
    produce crap.

    Of course you can say "here's some PLR ebooks you can
    resell" and then it's different because you're selling the
    resale rights and buyers may expect less.

    Business success is often about detail-oriented things...
    like vetting your content for clear writing, valid thinking,
    and correct information.

    You'll win repeat buyers if you do.
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  • Profile picture of the author imamrktr
    Originally Posted by TMJonsson View Post

    I have a question that I would like to pose to some veteran Warriors.

    Recently, with Butterfly Marketing 2.0 coming out, and many new OTO type websites being offered, I have been reading lots of veteran BFM'ers talk about how "easy" it is to simply take some old PLR ebooks on Making Money Online, throwing them on a sales page, then taking about 10 MORE PLR books and making them into an OTO, and BOOM... A successful List building/Money making website is born...

    Call my cynical, but this seems a bit ridiculous to me... Now I have always been somewhat of a perfectionist. I am working on my first ever IM product (link in sig), and I am horrified even at the THOUGHT of associating my name with a recycled product that is being sold on 100 other websites along side my own.

    Perhaps there is something to be said for having "Flagship products" and mere "list building" + "longterm money maker" products... The latter 2 obviously being PLR material recycled on a squeeze page (BFM or otherwise)

    I am just trying to gauge what the general perception of these types of sites are... I can only imagine how upset *I* personally would be if I found a great sales page, bought an ebook or course, and realized I already had it on my Hard Drive because it is a 3 year old ebook that has been making the "BONUS" rounds...

    I really want to start my butterfly site empire off on the right foot, and I feel like I will be doing that with my Flagship product... But would I be doing myself more harm than good by trying to create PLR sites as well?
    I never use PLR products without making significant changes to the original. In most cases PLR leaves a lot of room for improvement so I find it an easy task to add value and improve the original PLR.

    I think of PLR as a starter per say...something to jump start my efforts. I would always suggest changing PLR and making it your own. After all, when the customer gets the product they view that product to be yours. Therefore, it is important that the final end product represents your view points.

    Tyler, stick to your guns and always make quality a top priority. Your customers will love you. I know mine do.
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  • Profile picture of the author tribros
    PLR works like a charm but you must first make some changes if you want real success like: changing the title, graphics, sales page, rewrite - update and add more info contents plus offer extra bonuses etc. The main thing is to differentiate your PLR product from other resellers. That way you will have a very unique and quality product.
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