When it comes to affiliate marketing, I see a tendency of people trying to look for hidden gems, hidden keywords, or hidden niches that no one has found about yet.
Even though they do exist, they are rare - at least if you take into account the number of niches that actually are out there.
Also, they'll usually take a LOT more money to market to. You'll have to educate them, you'll have to find the way to market...
Internet marketing is JUST like offline marketing - more savage and dynamic, that is.
In real life, stores go where there is - drum roll - LOTS of competition.
Think about shopping malls, commercial streets... In Sao Paulo, Brazil, there is a street, known as the "Bride's Street" where, maybe, 40 or 50 stores sell the same thing - dresses for brides.
Are all of them MAD or they are aware that this is where their TRAFFIC is going to be at?
Think about this for a while.
Competition is a way to gauge the SEARCH for a given product (or service).
If there's competition, there are BUYERS.
Instead of trying to find the next hidden sub-niche that no one has found about yet, how about you tackle a known niche in an more targeted way?
Now, just to be clear: Classical marketing says that "niches" are specific portions of a market.
What we usually refer to niches in IM are actually markets. Weight loss is a market.
Weight loss for people who need to lose weight before a surgery... ah-ha. Niche.
These are the real gems.
Find your niche (targeted niche). Profile the customer. Understand needs, difficulties, frustrations.
Done all that? Great. Now you can talk to them on a level that no one marketing to the mass market can.
What would they rather buy? Some product about losing weight in general, with hot chicks and dudes.. or some product that, even if it's not directed to them, has someone pre-selling it as positive to their needs? Explaining how it will work for their case?
Thanks, guys! This is it for now!