Double Opt In Is Dead!!

56 replies
Is double opt in dead?

Let's find out..

I have been running some tests on both double and single opt in in my campaigns of late as I was taught in the very beginning to collect a double opt only.

I was never quite convinced by this even back then - time to test this theory..

I even read today somewhere on here that some warriors think it's a legal requirement to have double opt-in when carrying out email marketing.

My Findings

10 weeks ago I ran some solo ads using the same provider I purchased 500 clicks a piece. As is the norm with most providers, i got slightly more clicks than was promised. See below..

Campaign 1 was for double opt in, campaign 2 single.

Campaign 1 got 524 clicks 42% (220 opt ins) of people entering their email address. Campaign 2 got 516 clicks 40% (206 opt ins)

Campaign 1 returned a 52% double opt in (114 opt ins)

I then marketed both the campaigns using the same follow up series and promoted 7 further offers during that period (10 weeks)

The Results

My double opt in leads out performed my single opt in on average. Over this period my total sales for Campaign 1 was $ 612 giving an average per subscriber of $5:36

My single opt in average per subscriber was certainly down, it was $3.85.
The average sale was lower but my profit was most certainly better at $793.10

Obviously, I had some un-subscribers during that period and my numbers are only based on the initial numbers joining my list.

My single opt in subscribers made me an additional $182:10

If anyone else has done has a similar comparison, please share.

For the moment at least, it's single opt in for me...
#dead #double #opt
  • Profile picture of the author wrcato2
    Doesn't matter whether it is dead or not. No one will join my lists without double opting in. I would hate to be accused of spam later for a single optin.
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    • Profile picture of the author JennySweets
      DOUBLE OPTIN IS DEAD!

      INTERNET MARKETING IS DEAD!

      THE KING IS DEAD! LONG LIVE THE KING!

      Sorry but the thread title is just one of those that drives me nuts.

      The content however, pretty cool test there.

      The number of subscribers is going to win out over the $ per sub, if the numbers are high enough. However I think the question would be longer term - keep running the test for a while and see how unsubs effect that (and don't add anyone to either list for the duration of the test).

      Also track spam complaints LOL
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      • Profile picture of the author John F Kennedy
        Originally Posted by JennySweets View Post

        DOUBLE OPTIN IS DEAD!

        INTERNET MARKETING IS DEAD!

        THE KIND IS DEAD! LONG LIVE THE KING!

        Sorry but the thread title is just one of those that drives me nuts.

        The content however, pretty cool test there.

        The number of subscribers is going to win out over the $ per sub, if the numbers are high enough. However I think the question would be longer term - keep running the test for a while and see how unsubs effect that (and don't add anyone to either list for the duration of the test).

        Also track spam complaints LOL
        I hate those headlines too, they work though Jenny lol..

        I'll keep you posted on all, especially the spam.

        I do think that as long as you're providing quality content, spam shouldn't be a problem. As it's been mentioned, not one spam complaint so far from either campaign.

        I'll keep you posted
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        • Profile picture of the author J David Tigner
          Originally Posted by John F Kennedy View Post

          I hate those headlines too, they work though Jenny lol..

          I'll keep you posted on all, especially the spam.

          I do think that as long as you're providing quality content, spam shouldn't be a problem. As it's been mentioned, not one spam complaint so far from either campaign.

          I'll keep you posted
          Hey JFK,

          First... that's a really cool name... guess your parents were fond of him!

          That's a really cool split test... you analyzed the fool out of that thing. Cool though... will be checking back to see what other people are saying!
          Thanks... David
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          • Profile picture of the author John F Kennedy
            Originally Posted by J David Tigner View Post

            Hey JFK,

            First... that's a really cool name... guess your parents were fond of him!

            That's a really cool split test... you analyzed the fool out of that thing. Cool though... will be checking back to see what other people are saying!
            Thanks... David
            Yeah, my parents were fans. I just wish they had thought it through a little more though - so many stories to tell..

            I'll provide some follow up data as we go, for the moment, it's:

            1-0 to single opt-in!
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          • Originally Posted by J David Tigner View Post

            Hey JFK,

            First... that's a really cool name... guess your parents were fond of him!

            That's a really cool split test... you analyzed the fool out of that thing. Cool though... will be checking back to see what other people are saying!
            Thanks... David
            cool name love the last speech he gave before getting shot, heard it dozens of times.
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      • Profile picture of the author SunilTanna
        How many sales for each campaign.

        We can't calculate whether your results are statistically significant without this info.
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        • Profile picture of the author JennySweets
          Yeah.. they work.. I opened and read even if it was in a fit of "GRRR the hype it burns my mental eyyyeeess" sorta motivation.

          I clicked, it worked LOL
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        • Profile picture of the author John F Kennedy
          Originally Posted by SunilTanna View Post

          How many sales for each campaign.

          We can't calculate whether your results are statistically significant without this info.
          I'll follow up on this tomorrow, 12:30am here..

          Good Night all!
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      • Profile picture of the author celente
        Originally Posted by JennySweets View Post

        DOUBLE OPTIN IS DEAD!

        INTERNET MARKETING IS DEAD!

        THE KING IS DEAD! LONG LIVE THE KING!


        Also track spam complaints LOL

        What about the END OF "xxx IS DEAD" LOL

        I agree, If you tallied up all the dead threads, IM would have been defunked a long time ago.

        However people realise in a bad economy people are losing their jobs, and craving information. If you are doing your job properly you should be doing better.

        These dead threads are funny! But I expect more in the next few years.

        Someone will next post..... the END OF THE WARRIOR FORUM....or THE WARRIOR FORUM IS DEAD! haha. Cant wait for that one.
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      • Profile picture of the author JasonB
        Originally Posted by JennySweets View Post

        DOUBLE OPTIN IS DEAD!

        INTERNET MARKETING IS DEAD!

        THE KING IS DEAD! LONG LIVE THE KING!

        Sorry but the thread title is just one of those that drives me nuts.

        The content however, pretty cool test there.

        The number of subscribers is going to win out over the $ per sub, if the numbers are high enough. However I think the question would be longer term - keep running the test for a while and see how unsubs effect that (and don't add anyone to either list for the duration of the test).

        Also track spam complaints LOL
        You mean you didn't want to click on his sig because of the Subject line?
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    • Profile picture of the author WillR
      Originally Posted by wrcato2 View Post

      Doesn't matter whether it is dead or not. No one will join my lists without double opting in. I would hate to be accused of spam later for a single optin.
      Have you ever heard of this being an issue?

      The reality is there's just no advantage to using double optin anymore. Even if someone were to accuse you of spam you should still have the record of them joining your list along with their IP address so you wouldn't get in trouble for anything. You can't help it if some idiot fills in your form with someone else's email address. It happens.
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      • Profile picture of the author SunilTanna
        Originally Posted by WillR View Post

        Have you ever heard of this being an issue?

        The reality is there's just no advantage to using double optin anymore. Even if someone were to accuse you of spam you should still have the record of them joining your list along with their IP address so you wouldn't get in trouble for anything. You can't help it if some idiot fills in your form with someone else's email address. It happens.
        The argument against single opt in is people can subscribe other people, without their consent to a list.

        For example, if I didn't like willr, or I just happened to have a similar email address which I mistype, I could sign willr to a bunch of single opt in lists.

        If willr then complains of spam, the list owners dont have a record of willr's ip signing up, they have a record of mine.
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        • Profile picture of the author WillR
          Originally Posted by SunilTanna View Post

          If willr then complains of spam, the list owners dont have a record of willr's ip signing up, they have a record of mine.
          Yep, the important thing is you have a record of the IP address of the person who entered the email address. That's your only obligation. Whether that IP address is of the same person who owns that email address is really irrelevant I think. You've done your duty so long as you have a record of someone signing up with that email address and so you would never get charged with spam for something like that.

          If single optin was a big problem, trust me, companies such as Aweber, etc would not still offer it as an option. But they do.
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        • Profile picture of the author brentb
          Originally Posted by SunilTanna View Post

          If willr then complains of spam, the list owners dont have a record of willr's ip signing up, they have a record of mine.
          LOL, and if it was a DOI list then willr would still would have received an unsolicited confirmation email. So how does DOI help then?

          DOI is a scam invented by 3rd party email services to decrease THEIR costs by keeping newbie emailers from loading up junk hard bounce emails. Has nothing to do with anything else.
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          • Profile picture of the author SunilTanna
            Originally Posted by brentb View Post

            LOL, and if it was a DOI list then willr would still would have received an unsolicited confirmation email. So how does DOI help then?.
            the arguments would be

            (a) he would only get 1 confirmation message per list with double opt-in. With single opt-in he would get a sequence of emails per list.

            (b) if he takes no action: with double opt in, he doesn't keep getting more messages. With single he does

            (c) since the confirmations do not usually contain ads or solicitations, with double opt in he doesnt get any ads or solicitations, with single he would.

            Note: I'm not advocating one over the other, just trying to frame the issues. I have no dog in this fight, and no personal stake in the outcome.
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      • Profile picture of the author gcbmark20
        Have to agree with Will here.

        That kind of stuff isn't the issue and shouldn't be the issue anymore.

        If you are out to spam other people you would just go to every
        single blog out there and spam them with pathetic comments like...

        ..."Nike Shoes For All Sizes"

        Sorry!

        I get a lot of these time wasting comments hitting my blog every
        single day.

        Just wanted to vent my frustration at them that's all.

        Now comments like those are what I call spam.

        Originally Posted by WillR View Post

        Have you ever heard of this being an issue?

        The reality is there's just no advantage to using double optin anymore. Even if someone were to accuse you of spam you should still have the record of them joining your list along with their IP address so you wouldn't get in trouble for anything. You can't help it if some idiot fills in your form with someone else's email address. It happens.
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      • Profile picture of the author serryjw
        WILLR...
        you should still have the record of them joining your list along with their IP address
        As a USER, I like when the emails come in WITH this information. I subscribe to so many newsletters it helps to remind me.
        A few autoresponders DO furnish to the recipient when they send the emails BUT I don't remember which ones, do you?
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  • Profile picture of the author wesawu
    Nice post. Can you give us some more additional stats such as the number of unsubscribers for each campagne and the complaint rate for each campaign?
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  • Profile picture of the author Devin X
    Banned
    Originally Posted by John F Kennedy View Post

    Is double opt in dead?
    NO, IT'S NOT!!
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  • Profile picture of the author Joe_Chuck
    Very informative split test. I think the main difference with single optin, people just give a BS email, or one they never check. So even if the conversation rate (opt in rate) in the beginning is higher, i think it would be much worse in the end.

    It was interesting though that you got more double optins in your test. The higher sales conversations per lead for double opt in does not surprise me, but i get more emails when it is single. What good is an untended email address though.
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    • Profile picture of the author WillR
      Originally Posted by Joe_Chuck View Post

      I think the main difference with single optin, people just give a BS email, or one they never check.
      I don't agree with that at all.

      When a person comes to your optin form and goes to enter their email address, how are they ever going to know whether you are using single optin or double optin for that form? The answer is they will not know.

      So each and every person is going to enter the EXACT same email address into that form whether you are using single optin or double optin. So you are getting the EXACT same email addresses no matter which method you use. The only difference is you will be able to contact a lot more of those email addresses if you are using single optin since they don't need to jump through hoops to be on your list.

      Single optin is better.
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      • Profile picture of the author Joe_Chuck
        Originally Posted by WillR View Post

        I don't agree with that at all.

        When a person comes to your optin form and goes to enter their email address, how are they ever going to know whether you are using single optin or double optin for that form? The answer is they will not know.
        Ok, I will give you that it was written poorly. What I meant from that statement is, they can't give a bogus email on a double opt in.. It isnt that they are going to know if it is double or single when they opt in, but you have a higher percentage chance that the email you got on a double opt in gong to be better.. Is that more clear?

        Now weighing the difference, Is it better to do single opt, and not risk people not going and double opting in, but end up with more bogus emails? Or is it better to just not waste your time with tire kickers and get only the emails of people that will confirm their address?

        Well I have plenty of tire kickers on both of my list, but I think you get the point.

        Regardless, I like look at the results, though one test isn't going to prove it.
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        • Profile picture of the author WillR
          Originally Posted by Joe_Chuck View Post

          Ok, I will give you that it was written poorly. What I meant from that statement is, they can't give a bogus email on a double opt in.. It isnt that they are going to know if it is double or single when they opt in, but you have a higher percentage chance that the email you got on a double opt in gong to be better.. Is that more clear?

          Now weighing the difference, Is it better to do single opt, and not risk people not going and double opting in, but end up with more bogus emails? Or is it better to just not waste your time with tire kickers and get only the emails of people that will confirm their address?

          Well I have plenty of tire kickers on both of my list, but I think you get the point.

          Regardless, I like look at the results, though one test isn't going to prove it.
          Joe,

          If someone enters a bogus email address so what? What's it really matter? That's all they were going to enter anyway regardless of whether you were using single or double optin. You'll still end up with more real email addresses to send to using single optin. There's no debate about that. It's just a fact.
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          • Profile picture of the author JennySweets
            I guess it's a non-issue when you use MailChimp like I've been doing the past few months (for non IM or money making niche lists). They are anal and paranoid about spam complaints and force you to double opt-in your list. Meh.. :rolleyes:
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  • Profile picture of the author medway
    Interesting stats, thanks for the share.
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  • Profile picture of the author Noel2010
    I like that test result and look forward to the follow-up.

    But the most important part has been left out...who did you buy those lists from to get such great results?
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  • Profile picture of the author brentb
    I have mailed in the millions, I work full time with tons of mailers... The whole "Someone else signed me up" is an IM myth like all the live alligators living in the sewer system and eating sewer workers. It just doesn't happen. Now suppose it does happen, normal people will mark unsubscribe, that's all! No super volcano of mass destruction pops up in your living room, I SWEAR!

    Long story short: You are all spending way to much time on SOI vs DOI and not enough time making money. Period. Go make money.
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  • Profile picture of the author wfjason
    Haha the more people think that Internet Marketing is dead, the better it is for us :p

    But seriously, I always use single opt in because more people will be able to join my list which also means that more people will see my offer. This will definitely gets me more profits.
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    • Profile picture of the author evas
      All it depend on source of lists, you get the list from or other PPV, you'd better use double opt in, cause many people use them just for fun and use fake addy.
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  • Profile picture of the author Mikhail Hunter
    hmm maybe if you increased the conversion rate of the double opt-ins it may lead to a more profitable campaign. I'm interested in the long term data thanks for this info and keep us posted!
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  • Profile picture of the author James Fame
    I wouldn't say double opt-in is dead... Some markets, they do bring higher conversions.

    But generally, for most markets, I find that single opt-in brings about a much greater conversion rate throughout the whole sales funnel. Another advocate for single opt-in!

    James Fame
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    Fire me a pm if you have a question. I build businesses and provide consulting. I do not do finance/money/internet marketing niches. Fitness, self-improvement and various others are welcome.

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    • Profile picture of the author Martin Avis
      Very interesting test, and I look forward to seeing more results/analysis.

      What is more interesting, perhaps - and should be of great interest to all those people who so regularly bemoan the fact that they've 'tried everything' and still can't make a single cent online - is the relative ease with which John was able to generate an income.

      Many of us here are making great online incomes and do so by focusing on simple processes that are proven to work. Not by over-complicating, second-guessing, self-doubting and butterfly-thinking.

      As I see it, John's process can be boiled down to this:

      1. Sign up for multiple relevant affiliate programs.
      2. Write a series of content-filled emails, some of which include the affiliate links
      3. Sign up for an autoresponder service and load it with the email sequence
      4. Set up a squeeze page (probably preceded by buying in, or creating a subscriber reward product to maximize conversions)
      5. Buy solo ad clicks (or drive traffic some other way) to the squeeze page

      The autoresponder does the rest.

      Now, if you are not yet making money (having 'tried everything') don't question or over-analyse. Just follow each of those five simple steps. By the time you've paid for the solo ads, the autoresponder and maybe the subscriber bribe product you should still see a reasonable ROI - from John's figures it looks as if he's enjoying about 5:1 but your results may vary.

      Of course, when you start your writing may not be brilliant and your emails may not be as effective as John's. So change them and repeat the process until your results are satisfactory.

      After that, all you need to do is keep repeating step #5.

      What you will prove to yourself is that Internet marketing isn't complicated - it is more like a jigsaw puzzle in that to succeed you need to get all the pieces together in the right order.
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      • Profile picture of the author hustlinsmoke
        The process is simple and I have had many launches with my own list and step by step instructions to get there.

        We can yell this in there face and walk them hand in hand which I do in my coaching, yet most people will begin to wander around aimlessly again and never stick to it again.

        It is Information Overload as well as many more things, The one thing these individuals do not have is the mindset. You have to have the mindset to be able to stick to something and accomplish those goals.

        If I liked Self help I would do launches in that but I still have to get the people to read it front to back and that is another problem.

        Someone asked me what my spam rates and complaint rates were.
        On the complaints I do not know I do know they are always less than spam rates.

        For my spam rates they vary depending on the list but are always under .05 percent and usually tons lower than that. My program only takes the overall emails and gives me spam rates not the individual mailings because I don't set it up like that.
        Originally Posted by Martin Avis View Post

        Very interesting test, and I look forward to seeing more results/analysis.

        What is more interesting, perhaps - and should be of great interest to all those people who so regularly bemoan the fact that they've 'tried everything' and still can't make a single cent online - is the relative ease with which John was able to generate an income.

        Many of us here are making great online incomes and do so by focusing on simple processes that are proven to work. Not by over-complicating, second-guessing, self-doubting and butterfly-thinking.

        As I see it, John's process can be boiled down to this:

        1. Sign up for multiple relevant affiliate programs.
        2. Write a series of content-filled emails, some of which include the affiliate links
        3. Sign up for an autoresponder service and load it with the email sequence
        4. Set up a squeeze page (probably preceded by buying in, or creating a subscriber reward product to maximize conversions)
        5. Buy solo ad clicks (or drive traffic some other way) to the squeeze page

        The autoresponder does the rest.

        Now, if you are not yet making money (having 'tried everything') don't question or over-analyse. Just follow each of those five simple steps. By the time you've paid for the solo ads, the autoresponder and maybe the subscriber bribe product you should still see a reasonable ROI - from John's figures it looks as if he's enjoying about 5:1 but your results may vary.

        Of course, when you start your writing may not be brilliant and your emails may not be as effective as John's. So change them and repeat the process until your results are satisfactory.

        After that, all you need to do is keep repeating step #5.

        What you will prove to yourself is that Internet marketing isn't complicated - it is more like a jigsaw puzzle in that to succeed you need to get all the pieces together in the right order.
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      • Profile picture of the author John F Kennedy
        Originally Posted by Martin Avis View Post

        Very interesting test, and I look forward to seeing more results/analysis.

        What is more interesting, perhaps - and should be of great interest to all those people who so regularly bemoan the fact that they've 'tried everything' and still can't make a single cent online - is the relative ease with which John was able to generate an income.

        Many of us here are making great online incomes and do so by focusing on simple processes that are proven to work. Not by over-complicating, second-guessing, self-doubting and butterfly-thinking.

        As I see it, John's process can be boiled down to this:

        1. Sign up for multiple relevant affiliate programs.
        2. Write a series of content-filled emails, some of which include the affiliate links
        3. Sign up for an autoresponder service and load it with the email sequence
        4. Set up a squeeze page (probably preceded by buying in, or creating a subscriber reward product to maximize conversions)
        5. Buy solo ad clicks (or drive traffic some other way) to the squeeze page

        The autoresponder does the rest.

        Now, if you are not yet making money (having 'tried everything') don't question or over-analyse. Just follow each of those five simple steps. By the time you've paid for the solo ads, the autoresponder and maybe the subscriber bribe product you should still see a reasonable ROI - from John's figures it looks as if he's enjoying about 5:1 but your results may vary.

        Of course, when you start your writing may not be brilliant and your emails may not be as effective as John's. So change them and repeat the process until your results are satisfactory.

        After that, all you need to do is keep repeating step #5.

        What you will prove to yourself is that Internet marketing isn't complicated - it is more like a jigsaw puzzle in that to succeed you need to get all the pieces together in the right order.
        Great post Martin!

        I agree 100%

        Not difficult stuff, is it!?

        Here is all I do:

        1. Find an offer that people need (even if they don't know it yet)
        2. Pay for traffic to a squeeze page (normally solo's but not always)
        3. Collect the single opt ins
        4. Promote further offers that continuing the value theme

        If I earn my traffic cost back, great! if not, I am not too worried, my email marketing from that point onwards will ensure a profit.

        The biggest stumbling block for most people I find is not in the collecting of the email address, it's what to do with it once they have it.

        There must be 1000's of marketers that have lists under 500 because they have no idea what to do next.

        That thread is for another day..
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  • Profile picture of the author hustlinsmoke
    I started tracking single optins and doubles as soon as the AR's let us do singles and I haven't looked back.

    I look at spam rates and complaint rates though. I do get more of each on single but its negligible so it doesn't affect my reputation.

    Now that I have left the big boys for my self hosted I had to rewrite some code to get single optin, looks like most the self hosted AR's do not have options for singles.
    This will be cleared up when my coder finishes the AR he is making for me.

    It was always drilled into people in the latter years to only use double. Plus you couldn't transfer your list unless there double. Transferring your list doesn't work well anyways cause they have to double optin again anyways and you have to give your first born to get them too.

    There is one problem and that is most hosting companies require double optin to run a self hosted but I haven't had a problem yet.
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  • Profile picture of the author TheNewGuy2010
    I though John F Kennedy was DEAD!


    Originally Posted by John F Kennedy View Post

    Is double opt in dead?

    Let's find out..

    I have been running some tests on both double and single opt in in my campaigns of late as I was taught in the very beginning to collect a double opt only.

    I was never quite convinced by this even back then - time to test this theory..

    I even read today somewhere on here that some warriors think it's a legal requirement to have double opt-in when carrying out email marketing.

    My Findings

    10 weeks ago I ran some solo ads using the same provider I purchased 500 clicks a piece. As is the norm with most providers, i got slightly more clicks than was promised. See below..

    Campaign 1 was for double opt in, campaign 2 single.

    Campaign 1 got 524 clicks 42% (220 opt ins) of people entering their email address. Campaign 2 got 516 clicks 40% (206 opt ins)

    Campaign 1 returned a 52% double opt in (114 opt ins)

    I then marketed both the campaigns using the same follow up series and promoted 7 further offers during that period (10 weeks)

    The Results

    My double opt in leads out performed my single opt in on average. Over this period my total sales for Campaign 1 was $ 612 giving an average per subscriber of $5:36

    My single opt in average per subscriber was certainly down, it was $3.85.
    The average sale was lower but my profit was most certainly better at $793.10

    Obviously, I had some un-subscribers during that period and my numbers are only based on the initial numbers joining my list.

    My single opt in subscribers made me an additional $182:10

    If anyone else has done has a similar comparison, please share.

    For the moment at least, it's single opt in for me...
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    Retired Internet Marketer.
    Gone Fishing....
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    • Profile picture of the author hustlinsmoke
      You really didn't go there did you. I'm dreaming right and haven't woke up yet.
      Originally Posted by TheNewGuy2010 View Post

      I though John F Kennedy was DEAD!
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  • Profile picture of the author yjetyietijian
    Banned
    [DELETED]
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    • Profile picture of the author JohnMcCabe
      I do use a double opt-in on some of my lists, but not for anything spam-related.

      I use it as a qualifier. For some things, I want only people willing to jumpt through an extra hoop or two. It increases commitment.

      I never mention spam or phony addresses or any nonsense like that.

      I simply ask people to do me a favor. I tell them my email program (never "autoresponder") will send out a test email to make sure their email address was recorded correctly (not that they gave me a phony address). I ask them to click the link in the test email, which will tell the email program that the address was correct.

      On the confirmation page, I thank them for helping me out, and offer them another, unadvertised bonus as a thank you token.

      Sometimes I even give the email "robot" a name and a personality.

      If you've studied Cialdini's Influence, you'll see that this includes both "reason why" and stepping things up. In the book, there's a fascinating story of how people who agreed to do one small thing were more willing to do a bigger thing, like going from a window sticker to a large lawn sign.

      When I use this approach, my confirmation rates are often upwards of 80%, my immediate unsubscribes negligible and spam complaints almost non-existent. As I use a self hosted AR, I see every complaint...
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  • Profile picture of the author EPoltrack77
    Good test my friend. Yeah, double opt in is the way to go I have found from my experience. Its actually a good test to bring in good qualified leads that will buy from you time and time again! Also when you broadcast your single opt in the spam complaints will go way up! Not that your spamming but people just bitch at anything they can. Makes them feel above the rest I think. Great thread with some great results. Thank you for the information.
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  • Profile picture of the author Curtis2011
    Someone once asked Eben Pagan at one of his marketing seminars about double opt-in versus single.

    He responded something like "use double opt-in if you enjoy losing money."
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    • Profile picture of the author Mormo
      I wanna unsubscribe to 99% of the lists I'm on. I unsubscribe to a few a day. I get so many crap emails that look like this:

      Headline: You gotta see this!

      Message: Look at this!

      (Link)

      So stupid. My junk email address is the worst.
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  • Profile picture of the author amwarner
    I find that many subscribers didn't opt in when I had a single optin option compared to a double optin option. Plus, like wrcato2 said, wouldn't want to be accused of spam. Good test though, I should actually test these numbers sometime and see for myself ...
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  • Profile picture of the author Randall Magwood
    I did my own test earlier in my business life. I've never made a sale with double opt-in. For some people this is the way to go, but not for me. And i always ask for email address AND name.
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  • Profile picture of the author Trey Morgan
    Thanks for sharing your test results. I'm going to stick with double opt in when it comes to the internet marketing niche.
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    • Profile picture of the author wordwizard
      I have had a terrible time getting people to confirm in Aweber, so I'm mostly using 1shoppingcart with single optins.

      At least that way I know people get the emails, including access to teleseminars, and products...
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  • Profile picture of the author brutecky
    Simple logic shows us that single option is going to have more valid emails than double optin. Since single optin will have all the people who would have double opted + all the people who would have missed / ignored what ever the double opt in message.

    As far as number of subscribers single optin will always get more valid emails than double optin.
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  • Profile picture of the author dbrwn
    To be totally honest with you, double opt-in is really the best way to go because if you use a single opt-in, then what's preventing someone getting yur email address and signing you up for stuff that you don't even want to be signed up for?

    That is why double opt-in was invented to prevent that sort of thing from happening because if you didn't sign yourself up and you got a confirmation email saying that you did, then all you have to do is to either do nothing, or simply delete the message and you won't be subscribed to anything. Whereas with single opt-in, you're stuck with what someone else had signed you up for and that's not a very good thing to have happen.
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  • Profile picture of the author Vector Graphics
    For me it was always double optin... until the first time I tried single optin! If people are willing to put their name and email address into your optin box then that is enough to justify sending emails to them. (not spam though!)
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    • Profile picture of the author Fazal Mayar
      Originally Posted by PlrGraphics View Post

      For me it was always double optin... until the first time I tried single optin! If people are willing to put their name and email address into your optin box then that is enough to justify sending emails to them. (not spam though!)
      Exacty, for me single optin makes more sense then double optin.
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  • Profile picture of the author Lokahi
    Some affiliate companies will dump you as an affiliate if you don't use double opt in when building your list. If you have your own product, maybe it won't really matter. Still, it's safer to have double opt in.
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    • Profile picture of the author brentb
      Originally Posted by Lokahi View Post

      Some affiliate companies will dump you as an affiliate if you don't use double opt in when building your list. If you have your own product, maybe it won't really matter. Still, it's safer to have double opt in.
      Any CPA advertiser who requires a DOI list deserves to get no traffic. I wouldn't worry about this at all, I have never come across it and I do lots of CPA.
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  • Profile picture of the author Mike Hill
    Originally Posted by John F Kennedy View Post

    Is double opt in dead?

    Let's find out..

    I have been running some tests on both double and single opt in in my campaigns of late as I was taught in the very beginning to collect a double opt only.

    I was never quite convinced by this even back then - time to test this theory..

    I even read today somewhere on here that some warriors think it's a legal requirement to have double opt-in when carrying out email marketing.

    My Findings

    10 weeks ago I ran some solo ads using the same provider I purchased 500 clicks a piece. As is the norm with most providers, i got slightly more clicks than was promised. See below..

    Campaign 1 was for double opt in, campaign 2 single.

    The Results

    My double opt in leads out performed my single opt in on average. Over this period my total sales for Campaign 1 was $ 612 giving an average per subscriber of $5:36

    My single opt in average per subscriber was certainly down, it was $3.85.
    The average sale was lower but my profit was most certainly better at $793.10

    Obviously, I had some un-subscribers during that period and my numbers are only based on the initial numbers joining my list.

    My single opt in subscribers made me an additional $182:10

    If anyone else has done has a similar comparison, please share.

    For the moment at least, it's single opt in for me...

    The highlights in red is where you lost me by the way you have it worded/organized.

    So from the way I'm reading this your single optins made you $793.10 + $182.10 = $975.20
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    • Profile picture of the author Lucian Lada
      Originally Posted by Mike Hill View Post

      The highlights in red is where you lost me by the way you have it worded/organized.

      So from the way I'm reading this your single optins made you $793.10 + $182.10 = $975.20
      No.

      He made $182 more using single opt-in instead of double opt-in, even tough the average per subscriber was lower, but he had more subscribers.

      $793 (single opt-in campaign) - $612 (double opt-in campaign) = $181.

      But yes, the post was a bit confusing.
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      • Profile picture of the author Mike Hill
        Originally Posted by Lucian Lada View Post

        No.

        He made $182 more using single opt-in than double opt-in, even tough the average per subscriber was lower, but he had more subscribers.

        $793 (single opt-in campaign) - $612 (double opt-in campaign) = $181.

        But yes, the post was a bit confusing.
        Ah, got it now.. I'm an analytical person and need it to be well organized to understand without question. LOL
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