1 Cool Email Trick

CraftHHH

11 years ago

Thanks for reminding me again Matt.

Thanks
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mbacak 11 years ago

Originally Posted by CraftHHH

Thanks for reminding me again Matt.

Sometimes we all need to be reminded :-)
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chinadave

11 years ago

Dang Matt,

Wish I had thought of that.

Great advise.

Thank you very much.
I'm going to try it in my morning drop.

China Dave

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olsonhi

11 years ago

Interesting Matt - I will try that out as well and see if I get the same results and will let you know....

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mbacak 11 years ago

Originally Posted by olsonhi

Interesting Matt - I will try that out as well and see if I get the same results and will let you know....

I'd love to hear about your results!
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sekharsub

11 years ago

Oh what a great tip !
I will put this into action immediately.
Thanks for sharing

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GlobalPMT

11 years ago

Very cool; simple and effective. Thanks!

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Coby

11 years ago

Cool trick - only one issue...

If you are hyperlinking the url with the URL as the hyperlinked text you are asking for trouble...

Why?

This is a spam filter trigger...

Why, Coby?

It looks like a phishing message?

Again, Why?

Because when you hover over the link that physically says "mbacak.com/4SimpleMethodsForRecurringCash" it will actually say "clicks.aweber.com/alkjdfein383sk" (or similar depending on the service).

Same as the bank scam emails you get where the link is Hyperlinked as "BankOfAmerica.com" but when you hover over the link you see that it actually goes to "ImGonnaStealYourIdentify.com"

Now, this 1 trick might not land you in the spam box - but it will add to the overall spam score and could get the email flagged as a phishing email.

Just a heads up. Don't won't those high-end coaching students in the spam box.

Cheers,
Coby

P.S. An alternative would be to use the subject line as the hyperlinked text and not the URL itself.

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mbacak

11 years ago

Originally Posted by Coby

Cool trick - only one issue...

If you are hyperlinking the url with the URL as the hyperlinked text you are asking for trouble...

Why?

This is a spam filter trigger...

Why, Coby?

It looks like a phishing message?

Again, Why?

Because when you hover over the link that physically says "mbacak.com/4SimpleMethodsForRecurringCash" it will actually say "clicks.aweber.com/alkjdfein383sk" (or similar depending on the service).

Same as the bank scam emails you get where the link is Hyperlinked as "BankOfAmerica.com" but when you hover over the link you see that it actually goes to "ImGonnaStealYourIdentify.com"

Now, this 1 trick might not land you in the spam box - but it will add to the overall spam score and could get the email flagged as a phishing email.

Just a heads up. Don't won't those high-end coaching students in the spam box.

Cheers,
Coby

P.S. An alternative would be to use the subject line as the hyperlinked text and not the URL itself.

Great point and on POINT!

All my clients have (or should have)
redirect software loaded to their hosting
account so they mail their own domain
to make the links so that doesn't happen.

That's why I put a astrick in my post.

"So why wouldn't you put that
same verbiage as your link.*"

"*Note: You have to use a redirect to make it work."

I blacked out the domain so no one thought I
was advertising an affiliate link or something.

Hopefully, now it's a lot clear for everyone.

BTW: I just noticed where you
live. One of my fraternity brothers
was from your town. I went to UNA and
actually went there for a tough man
contest years ago.

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Internet_Corporation

11 years ago

Originally Posted by mbacak

Great point and on POINT!

All my clients have (or should have)
redirect software loaded to their hosting
account so they mail from their own domain
to make the links so that doesn't happen.

Hi Matt, thanks for the tip, I came here as I received your email, I notice you used GetResponse.

But like Coby I have found it a bit confusing. Can you answer the following please:

1) I understand about your clients having redirect software on their own domain, but how does this then enable them to 'mail' from their own domain? And why would you advise clients to mail from their own domain, when surely AR services such as getresponse (which you use) and Aweber will ensure a better delivery rate? Not to mention the great functionality these services include.

2) Why didn't you practice this in the email to me? Your subject line and anchor text for the link in the email were completely different?

Terry

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mbacak

11 years ago

Originally Posted by Internet_Corporation

2) Why didn't you practice this in the email to me? Your subject line and anchor text for the link in the email were completely different?

It was Friday night, I was watching a movie sending
out content to my wso buyers and being a little lazy but
I was split-testing subject lines. Like I always do.

You only see two tests because it was just to my
WSO buyers which wouldn't give me enough data
if I made 5 like I usually do with my other AR's.

As stated in the original post:

Originally Posted by mbacak

Unfortunately, I personally can't do
this much because I am split-testing 5
different subject lines when I mail
but some of my clients been testing
it out and it's working like a charm.

Personally, I'm always testing something so
it always is something different depending
on what lists you are on.

Thanks

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Sharvin Exubrio

11 years ago

Originally Posted by Coby

Same as the bank scam emails you get where the link is Hyperlinked as "BankOfAmerica.com" but when you hover over the link you see that it actually goes to "ImGonnaStealYourIdentify.com"

Actually Coby, Matt's using a redirect. So when you hover over the link, it reads the exact same address. No spam alerts here.

Originally Posted by mbacak

The reason people typically open
your email is because of your subject
line right? (like no da, Matt)

So why wouldn't you put that
same verbiage as your link.*

This is a testament to understanding subscribers' psychology.
Way to go!

Thanks
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mbacak 11 years ago

Originally Posted by Sharvin Exubrio

This is a testament to understanding subscribers' psychology.

Way to go!

I've been wondering why I didn't think of this
earlier actually. Some times the little yet obvious
things make a big difference for sure.
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Coby

11 years ago

Originally Posted by Sharvin Exubrio

Actually Coby, Matt's using a redirect. So when you hover over the link, it reads the exact same address. No spam alerts here.

Actually the redirect isn't the issue...

It's the service they use to send the emails...

Because the autoresponder service will re-cloak the link so that they can track the clicks and report them to you accordingly...

For example if he used Aweber - it wouldn't matter what the redirect link actually said as they would only see the Aweber link when hovered over. (unless they only sent plain text emails with the aweber tracking turned off).

For example...

www.mbacak.com/4wayToMakeRecurringIncome

as opposed to

4 Ways To Make Recurring Income

You can see what I mean when you hover over the links.

This is how Gmail, Yahoo, Hotmail, etc see the links. In the first example - it looks like a phishing link. (even though it's really not)

But in this case, Matt said that his client's use their own self-hosted email solutions so the domain would actually be their own - this is the exception.

Cheers,
Coby

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Sharvin Exubrio

11 years ago

Originally Posted by Coby

Actually the redirect isn't the issue...

It's the service they use to send the emails...

Because the autoresponder service will re-cloak the link so that they can track the clicks and report them to you accordingly...

For example if he used Aweber - it wouldn't matter what the redirect link actually said as they would only see the Aweber link when hovered over. (unless they only sent plain text emails with the aweber tracking turned off).

For example...

www.mbacak.com/4wayToMakeRecurringIncome

as opposed to

4 Ways To Make Recurring Income

You can see what I mean when you hover over the links.

This is how Gmail, Yahoo, Hotmail, etc see the links. In the first example - it looks like a phishing link. (even though it's really not)

But in this case, Matt said that his client's use their own self-hosted email solutions so the domain would actually be their own - this is the exception.

Cheers,
Coby

Hey Coby, thanks for sharing that. I get what you mean.

Unfortunately, when Matt and I use our redirects, it's in no way similar to what you have shown.

We edit it on a separate software or on our own hosting accounts.

Not the autoresponder service.

for example, I've configured the link

www.sharvinexubrio.com/thisiswhatwemean

to redirect to google.

And if you hover over it, it reads the same address anyway.

And you would be right to point out that we have to own the domain.

So that's how we configure our redirects.

Hope this makes it clearer

Thanks
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Coby

11 years ago

Originally Posted by Sharvin Exubrio

Hey Coby, thanks for sharing that. I get what you mean.

Unfortunately, when Matt and I use our redirects, it's in no way similar to what you have shown.

We edit it on a separate software or on our own hosting accounts.

Not the autoresponder service.

for example, I've configured the link

www.sharvinexubrio.com/thisiswhatwemean

to redirect to google.

And if you hover over it, it reads the same address anyway.

And you would be right to point out that we have to own the domain.

So that's how we configure our redirects.

Hope this makes it clearer

Bro - I understand exactly what you are saying...

But you aren't understanding what I'm saying...

The redirect you use (or even if you use one or not) does not make a difference...

What makes a difference is the autoresponder service you use - unless you turn off tracking then Aweber, GetResponse, InfusionSoft etc are going to RECLOACK your link so that they can track clicks...

The only way for me to make this any clearier is to just have you go visit your email and open up a few emails - when you hover over the link it WILL NOT say "mycoolredirect.com" it will say something to the effect of "clicks.aweber.com/lsdkjrfdlfj".

The only exception is of course when you use your own self-hosted autoresponder that is hosted on the same domain as your redirect script or if you turn off the click tracking at Aweber, etc.

Hope this helps clear this up - this is a very common mistake that I see even the smartest marketer's making all the time.

Cheers,
Coby

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ed08724

11 years ago

Thanks Matt. I will give it a try.
Can't we just put the subject as the text for a link and put the real link under it or do we have to make the redirect. The redirect doesn't sound as useful as it has your domain in the name as opposed to just the subject.

Thanks
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mbacak

11 years ago

Originally Posted by ed08724

Thanks Matt. I will give it a try.
Can't we just put the subject as the text for a link and put the real link under it or do we have to make the redirect. The redirect doesn't sound as useful as it has your domain in the name as opposed to just the subject.

After I posted, I was thinking
about that.. so something like...

------ quick write up for example ------

Subject: This Works.

Hi Name,

You should check this out.

This Works.

Signature.

P.S. that's not a real link.

---------------------------

I bet it would however, need to track and test it.

Thanks

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David Oriol

11 years ago

Nice i will try it on my next e-mail i will be sending but i will try it this ways Subject line Killer ways to make crazy money online http://myoffer/killerwaystomakcrazyemoneyonline.com then i will hyperlink it

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mbacak

11 years ago

Originally Posted by David Oriol

Nice i will try it on my next e-mail i will be sending but i will try it this ways Subject line Killer ways to make crazy money online http://myoffer/killerwaystomakcrazyemoneyonline.com then i will hyperlink it

It would be interesting to see how that works.

Please let me know...

Thanks

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hiserus

11 years ago

Looks easy to do, and this might really work well. Thanks for sharing this Matt. Will definitely try it.

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mbacak

11 years ago

Clicks are currency, bottom line.

Think about it.

What's a click worth?

50 cents?

A dollar?

Let's say it's just worth 50 cents a click to you.

10 extra clicks at $0.50 would add $5.00 per email broadcast
25 extra clicks at $0.50 would add $12.50 per email broadcast
50 extra clicks at $0.50 would add $25.00 per email broadcast
75 extra clicks at $0.50 would add $37.50 per email broadcast
100 extra clicks at $0.50 would add $50.00 per email broadcast
500 extra clicks at $0.50 worth add $250.00 per email broadcast
1000 extra clicks at $0.50 would add $500.00 per email broadcast

HERE'S THE DEAL:

I split test my own emails daily, watch my numbers of subs,
opens & clicks on a daily basis and know my averages weekly,
monthly and yearly. I also get a weekly report of my clients
subscriber counts, opens, clicks and number of broadcasts...

... so I see a lot more then the avg Joe or Sally.

When I see a trend I look to see what is causing it.

In this case, I was noticing a increase in clicks per
send and the only common factor was what was stated
in the original post above. Then, I personally tested it &
noticed an increase over my personal avg clicks on that
account, then told a few clients and saw an increase...

Point being...

I've seen more then enough evidence to see it CAN create a
uptick in clicks and to me if I send an email to an affiliate offer
or an offer of my own and get more clicks I make more money.

btw: that is assuming the email framed it properly

At the end of the day, gmail, aol or whoever ISP, matters yes but the
amount of clicks my email gets and the epc (which stands for earnings
per what? c-l-i-c-k) of the offer (great VALUE) I'm mailing matters
most - especially, when your sending an email to make money...

...Anyone that argues with that has never made
millions of dollars a year by simply pushing send.

Numbers don't lie, and focusing on the
wrong ones will get you slaughtered.

If anyone really pays attention to my posts (because I
don't post just to post...) I ONLY post when I don't think
but actually know something that I'm going to say will help
people out. Yes, I may post once in a while horsing around
but 90% of my posts in the last 5 years are 100% helpful.

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mbacak

11 years ago

Originally Posted by Internet_Corporation

1) I understand about your clients having redirect software on their own domain, but how does this then enable them to 'mail' from their own domain? And why would you advise clients to mail from their own domain, when surely AR services such as getresponse (which you use) and Aweber will ensure a better delivery rate? Not to mention the great functionality these services include.

Maybe I can clear a few things up.

All my clients and I use getresponse (as you noticed)
and a redirect software on our own domain. I see I said
"mail from" that "from" should be removed I ment "mail
their own link"...(btw: I removed it - in that post and
made a note in the 'reason for editing')

After re-reading there may have been some miss
interpretation on both sides, so I wrote the post below
to avoid starting an "I know more then you" or an
"My bank accounts bigger then yours" contest.

Read this...draw your attention to: "At the end of the day"

Originally Posted by mbacak

Clicks are currency, bottom line.

Think about it.

What's a click worth?

50 cents?

A dollar?

Let's say it's just worth 50 cents a click to you.

10 extra clicks at $0.50 would add $5.00 per email broadcast
25 extra clicks at $0.50 would add $12.50 per email broadcast
50 extra clicks at $0.50 would add $25.00 per email broadcast
75 extra clicks at $0.50 would add $37.50 per email broadcast
100 extra clicks at $0.50 would add $50.00 per email broadcast
500 extra clicks at $0.50 worth add $250.00 per email broadcast
1000 extra clicks at $0.50 would add $500.00 per email broadcast

HERE'S THE DEAL:

I split test my own emails daily, watch my numbers of subs,
opens & clicks on a daily basis and know my averages weekly,
monthly and yearly. I also get a weekly report of my clients
subscriber counts, opens, clicks and number of broadcasts...

... so I see a lot more then the avg Joe or Sally.

When I see a trend I look to see what is causing it.

In this case, I was noticing a increase in clicks per
send and the only common factor was what was stated
in the original post above. Then, I personally tested it &
noticed an increase over my personal avg clicks on that
account, then told a few clients and saw an increase...

Point being...

I've seen more then enough evidence to see it CAN create a
uptick in clicks and to me if I send an email to an affiliate offer
or an offer of my own and get more clicks I make more money.

btw: that is assuming the email framed it properly

At the end of the day, gmail, aol or whoever ISP, matters yes but the
amount of clicks my email gets and the epc (which stands for earnings
per what? c-l-i-c-k) of the offer (great VALUE) I'm mailing matters
most - especially, when your sending an email to make money...

...Anyone that argues with that has never made
millions of dollars a year by simply pushing send.

Numbers don't lie, and focusing on the
wrong ones will get you slaughtered.

If anyone really pays attention to my posts (because I
don't post just to post...) I ONLY post when I don't think
but actually know something that I'm going to say will help
people out. Yes, I may post once in a while horsing around
but 90% of my posts in the last 5 years are 100% helpful.

Originally Posted by mbacak

I split test my own emails daily, watch my numbers of subs,
opens & clicks on a daily basis and know my averages weekly,
monthly and yearly. I also get a weekly report of my clients
subscriber counts, opens, clicks and number of broadcasts...

... so I see a lot more then the avg Joe or Sally.

I forgot add an important thing... I also monitor email
deliverablity via and spam box delivery on a daily basis
also with a few different seed programs...

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Coby

11 years ago

Originally Posted by mbacak

All my clients and I use getresponse (as you noticed)
and a redirect software on our own domain. I see I said
"mail from" that "from" should be removed I ment "mail
their own link"...(btw: I removed it - in that post and
made a note in the 'reason for editing')

If you are using the technique you shared in the OP with GetResponse then I suggest you go take a look at your inbox...

The link WILL appear as a phishing link that is going to display GR's tracking link when hovered over - NOT - the redirect URL.

Obviously - this one thing will not make your emails go to spam - but it will add to your overall spam score total and if combined with a few other "mistakes" your message could accidentally end up in the spam folder.

The only true way to get this to work like you think it is working it to actually turn the click tracking off at GR.

I'm not arguing the validity of the tip - just helping spread info that is generally not known or practiced by most email marketers. Even the ones that make over a million bucks pushing send.

Cheers,
Coby

P.S. I personally send over a million emails a month. So I also see more than the average Joe and I'm definitely a huge advocate of testing and monitoring your emails as well.

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mbacak 11 years ago

Originally Posted by Coby

I'm not arguing the validity of the tip - just helping spread info

We are pretty much posting for the
same reasons and I love you for it.
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HamzaW

11 years ago

Originally Posted by Coby

If you are using the technique you shared in the OP with GetResponse then I suggest you go take a look at your inbox...

The link WILL appear as a phishing link that is going to display GR's tracking link when hovered over - NOT - the redirect URL.

Obviously - this one thing will not make your emails go to spam - but it will add to your overall spam score total and if combined with a few other "mistakes" your message could accidentally end up in the spam folder.

The only true way to get this to work like you think it is working it to actually turn the click tracking off at GR.

Most mailboxes (including Gmail) are smart enough to know that legitimate email service providers (including Aweber) use link cloaking for tracking and I've never seen it even contribute to a spam score.

In fact, I can't find anything even related to this issue in the current SpamAssassin tests: SpamAssassin: Tests Performed: v3.3.x

Do you know which test would fail this?

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Coby

11 years ago

Originally Posted by HamzaW

Most mailboxes (including Gmail) are smart enough to know that legitimate email service providers (including Aweber) use link cloaking for tracking and I've never seen it even contribute to a spam score.

In fact, I can't find anything even related to this issue in the current SpamAssassin tests: SpamAssassin: Tests Performed: v3.3.x

Do you know which test would fail this?

They are also smart enough to put those services into the promo tab - so which way do you want to go with this? lol

But like I said - this ONE thing will not send you to spam but if combined with other "mistakes" you could easily find your messages landing in the spam box.

About SpamAssassin...

How can SpamAssassin detect this before your a/r re-cloaks the links?

SpamAssassin (which I have installed on my own domain and use it quite often) is awesome at picking out spam words, phrases etc and has greatly helped me understand spam triggers over my emailing career.

However, even though I think SpamAssassin is great - there is no way for them to scan your email for "phishing links" when the links haven't even been re-cloaked yet...

Aweber, GetResponse et al don't re-cloak your links for tracking until they are processing them into their send queue.

I've deleted more subscribers than many Warriors have every had on their list (deleted over 10K from Aweber this month alone) - so you can argue this point or you can take it or leave it. I only speak from experience and have easily sent over 30 millions emails in my career.

This is not "commonly known" or you wouldn't see very smart marketer's making this same mistake day in and day out.

If you want to test the validity of this - then do it! That's what makes IM great - if you don't believe something you can test it out for yourself. I would love for you to test this out and share the results with us.

Good luck.

Cheers,
Coby

P.S. Here is something you can read from Boston University about detecting phishing links: http://www.bu.edu/infosec/howtos/how...tect-phishing/ Right at the very top it says "how to determine phishing links: Hover over the link and does it direct you to a different website?"

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mbacak

11 years ago

Originally Posted by HamzaW

Most mailboxes (including Gmail) are smart enough to know that legitimate email service providers (including Aweber) use link cloaking for tracking and I've never seen it even contribute to a spam score.

In fact, I can't find anything even related to this issue in the current SpamAssassin tests: SpamAssassin: Tests Performed: v3.3.x

Do you know which test would fail this?

Originally Posted by rts2271

Thanks Matt,
If a persons links are getting marked as phishing, I suggest they look at their reputation or implementation. I have seen no evidence that using clicktracking, or rich semantics in links throws any kind of phishing alerts. This is strictly a configuration / implementation issue 99% of the time (Bad SPF, improperly cloaked links, poor domain reputation, poor ip reputation)

Rich semantic text is entirely what 3rd party services want. They can read that and it adds value to their ad network.

Whats the gem is as has been mentioned is the psychological factor. The real rubber to the road is test it.

Originally Posted by Coby

This is not "commonly known" or you wouldn't see very smart marketer's making this same mistake day in and day out.

If you want to test the validity of this - then do it! That's what makes IM great - if you don't believe something you can test it out for yourself. I would love for you to test this out and share the results with us.

Good luck.

Cheers,
Coby

Great insights above! :-)

I tend not to talk about this much, but ...

I use 3 different types of setups. A custom
solution I built with Sendgrid as my SMTP,
my own mail server, and Getresponse.

Different purposes for different setups.

After mailing, 4.1 million emails a
day (<-- not a month) for over a year.

I have found, You don't get flagged as
a phishing link unless you have a funky
rep or the implementation is wrong.

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Coby 11 years ago

Originally Posted by mbacak

I have found, You don't get flagged as
a phishing link unless you have a funky
rep or the implementation is wrong.

I'll repeat again - this one thing WILL NOT land you in the spam.

It only adds to your total spam score. Any email with a spam score under 5.0 has a pretty decent chance of inboxing.

I know you know this Matt - but most Warriors don't.

Most Warriors also aren't aware of the many other "mistakes" they could make that could compound this error.

I would like to see your results Matt if you tested it with a normal "Text Hyperlink" versus the URL text as the hyperlink. I think you would notice at least a small increase. This was something I started testing myself a couple years ago.

As you said in an earlier thread - it's all about clicks - so if this could help you get another 1-5% (or more) clicks then that would be huge.

Another trick that people forget is to always add "www" to your links - my testing as shown that sometimes when I couldn't get a message to inbox (especially during the days of self-hosted prior to SMTP) I would add "www" to my link and it would then inbox. Of course if using Aweber, GR, etc then this tip wouldn't matter since they re-cloak your url anyways.

Thanks for sharing your expertise. I think with all the information on this thread newbies should be able to make some wiser emailing decisions.

Cheers,
Coby

P.S. I'm about to leave to head to Oklahoma so I won't be able to reply to any comments right away.
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- Alex Awes 11 years ago
  
  Originally Posted by Coby
  
  Thanks for sharing your expertise. I think with all the information on this thread newbies should be able to make some wiser emailing decisions.
  
  Cheers,
  Coby
  
  Wow.
  There really is some great content on this thread.
  I've know it's helped me clear up a few thing.
  
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Kevin_Hutto

11 years ago

@Matt What kind of open rates are you able to get with your setup on 4Million emails sent a day?

Thanks
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mbacak

11 years ago

Originally Posted by Kevin_Hutto

@Matt What kind of open rates are you able to get with your setup on 4Million emails sent a day?

I wrote this before I wrote that:

Originally Posted by mbacak

I tend not to talk about this much, but ...

It's a lot more then just pushing send, there's a method
to the madness to really get the best results however I
choose not to discuss it openly for free to protect what
took me years to figure out or really with out being
compensated for consulting (which is not my intention
for saying it - but a fact) However, I will say this...

It's why I test, test, test, test... like a madman!

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Kevin_Hutto

11 years ago

Originally Posted by mbacak

I wrote this before I wrote that:

It's a lot more then just pushing send, there's a method
to the madness to really get the best results however I
choose not to discuss it openly for free to protect what
took me years to figure out or really with out being
compensated for consulting (which is not my intention
for saying it - but a fact) However, I will say this...

It's why I test, test, test, test... like a madman!

ok then thanks...

Thanks

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Marian

11 years ago

Originally Posted by mbacak

I wrote this before I wrote that:

It's a lot more then just pushing send, there's a method
to the madness to really get the best results however I
choose not to discuss it openly for free to protect what
took me years to figure out or really with out being
compensated for consulting (which is not my intention
for saying it - but a fact) However, I will say this...

It's why I test, test, test, test... like a madman!

Yes, Matt, thanks for the tip, just watch your emails, your emails started to appear in my "spam" box lately...

Marian

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HamzaW

11 years ago

Originally Posted by Coby

However, even though I think SpamAssassin is great - there is no way for them to scan your email for "phishing links" when the links haven't even been re-cloaked yet...

Oh, OK sorry - I thought you were talking earlier about cloaking links from

http://www.blah.com/4SimpleMethodsForRecurringCash/ --> to --> http://www.aweber.com/1224/ewfefs/

This is what I was talking about when I said that tracking links have zero impact on most spam filters. I must have missed the bit about "re-cloaking".

Hamza

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evas

11 years ago

I think the subject is the crucial thing and not the link.

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vikas56

Banned 11 years ago

[DELETED]

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mbacak 11 years ago

Originally Posted by vikas56

Thats nice post! Looking forward if you could find something great in Honest Mail Marketing Software! Many Thanks

No problem... not sure what that is but I'll look into it.
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jhaviza

11 years ago

Thank You Matt, - You are always coming up with ideas that help make it easyer to have more money coming in each month.... the Joseph of Virginia Beach

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usamaverick

11 years ago

It works! thanks for the golden nugget...appreciate you sharing

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Daniel Evans 11 years ago

Nice thinking Matt!

Simple, but effective techniques are always good with me!
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JennySweets

11 years ago

It took me going through the whole thread before I understood the trick, the potential complications, and how to get around it. Thank you both Matt and Coby for hashing it out until it was clear.

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gcbmark20

11 years ago

I can clearly see why this would work.

It continues the momentum of excitement and curiosity of why the
reader opened the email in the first place.

Great share!

Regards
Gavin

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alfred1982

11 years ago

Thanks Matt for this small but great nugget of info. Have tried it and it certainly works.

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onlinesolutions1985

11 years ago

Thanks for sharing this it's really catching and it really kills the cat for being curios.

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Katee

11 years ago

Matt,
You rock.
I hope to learn from your posts, at least as much as you have forgotten.
I appreciate your sharing attitude.
Thanks for the great ideas . . .

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g2lynch

11 years ago

Hey Matt, Get trick, I will try it. Please keep the good stuff coming.-Gordon

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rts2271 11 years ago

Thanks Matt,
If a persons links are getting marked as phishing, I suggest they look at their reputation or implementation. I have seen no evidence that using clicktracking, or rich semantics in links throws any kind of phishing alerts. This is strictly a configuration / implementation issue 99% of the time (Bad SPF, improperly cloaked links, poor domain reputation, poor ip reputation)

Rich semantic text is entirely what 3rd party services want. They can read that and it adds value to their ad network.

Whats the gem is as has been mentioned is the psychological factor. The real rubber to the road is test it.
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Alex Awes

11 years ago

When Matt first taught me this trick to get better CTR (Click Through Rate) in my email marketing I thought "That makes a lot of sense".

It's based on the way Google AdWords works. If the keywords in the title of your Ads is present and relevant to the actual web page it links to that keeps Google happy and you could get rewared with a better Quality Score.

That way the mindset of the visitor is "oh that Ad is about just what I've been looking for" and when the person clicks on the Ad they go to a page all about the thing they thought they'd see their.

In the same way if the subject line of an email is about something the reader is interested in (ie. it's because of the subject line that they opend up the email since it peaked their curiosity) then there's a good chance they'll continue that interest by clicking on a link with the same text as the subject line.

Pretty simple when you think about it.

Thanks for sharing Matt. Great tip.

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mbacak

11 years ago

Originally Posted by Alex Awes

When Matt first taught me this trick to get better CTR (Click Through Rate) in my email marketing I thought "That makes a lot of sense".

It's based on the way Google AdWords works. If the keywords in the title of your Ads is present and relevant to the actual web page it links to that keeps Google happy and you could get rewared with a better Quality Score.

That way the mindset of the visitor is "oh that Ad is about just what I've been looking for" and when the person clicks on the Ad they go to a page all about the thing they thought they'd see their.

In the same way if the subject line of an email is about something the reader is interested in (ie. it's because of the subject line that they opend up the email since it peaked their curiosity) then there's a good chance they'll continue that interest by clicking on a link with the same text as the subject line.

Pretty simple when you think about it.

Thanks for sharing Matt. Great tip.

Funny, you compare it to adwords.. I thought the EXACT thing.

Thanks
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peterllw 11 years ago

Great stuff on a Sunday morning. I am still not quite clear about the technical stuff regarding whether to swith off the tracking from a/r, redirect s/w hosted in your own domain, etc.. But I do appreciate the Google Adwords mechanism of putting the keywords on the Headline, and visitor seeing the Headline he is looking for and click on it. That idea goes on to snowball if the visitor would see the same keyword again on the ad text, he would be more inclined to click on it due to the momentum of seeing what he wnats to see...
thanks for the post and reminder
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- AffiliateMaven 11 years ago
  
  Great point Peter!
  
  Thanks
  
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AffiliateMaven

11 years ago

Thanks Matt for sharing!

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John F Kennedy

11 years ago

This thread has been one of the most informative and yet confusing posts that I have ever read.

I've been forced to go over my 30 minutes daily allocated time I allow myself on the WF understanding it all...

Time well spent though.. thanks guys !!

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mbacak

11 years ago

Originally Posted by John F Kennedy

This thread has been one of the most informative and yet confusing posts that I have ever read.

I've been forced to go over my 30 minutes daily allocated time I allow myself on the WF understanding it all...

Time well spent though.. thanks guys !!

Sorry, about that.

Did you get unconfused though?

Thanks
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John F Kennedy 11 years ago

Originally Posted by mbacak

Sorry, about that.

Did you get unconfused though?

Matt, it's an awesome thread just a lot of conflicting views
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- mbacak 11 years ago
  
  Originally Posted by John F Kennedy
  
  Matt, it's an awesome thread just a lot of conflicting views
  
  In my personal opinion, at the end on the day what
  matters the most is what you want to focus on because
  I've found whatever you focus upon, increases :-)
  
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mbacak

11 years ago

Originally Posted by peterllw

Great stuff on a Sunday morning. I am still not quite clear about the technical stuff regarding whether to swith off the tracking from a/r, redirect s/w hosted in your own domain, etc.. But I do appreciate the Google Adwords mechanism of putting the keywords on the Headline, and visitor seeing the Headline he is looking for and click on it. That idea goes on to snowball if the visitor would see the same keyword again on the ad text, he would be more inclined to click on it due to the momentum of seeing what he wnats to see...
thanks for the post and reminder

I think that he says it in a great way, too..

Originally Posted by Sharvin Exubrio

This is a testament to understanding subscribers' psychology.
Way to go!

Thinking about the psychology...and not
the technical aspects alone can really help
get a better click rate.... :-)

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BripTech

11 years ago

Wow, this is a nice one, Matt....! Genius

Many thanks for the trick, we hope to see more and more in the future

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Vector Graphics

11 years ago

lol it seems simple yet never even thought of it! If someone has clicked the email subject because the headline has captivated them then why wouldn't they click on the link that says the same thing?!

Thanks for the tip buddy I'm going to try this for my next broadcast!

Thanks

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Geri Richmond

11 years ago

Hi Matt,

Actually, I have been doing this for quite awhile. It works very well!

Geri Richmond

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mbacak 11 years ago

Originally Posted by Geri Richmond

Hi Matt,

Actually, I have been doing this for quite awhile. It works very well!
Geri Richmond

Nice! Thanks for sharing :-)
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