by mbacak
65 replies
I wanted to share with you
a pretty cool way to get more
clicks from your email list.

I shared this with my high
end clients a while back.

We really discovered it on accident.

It's really simple.

So, think about this.

The reason people typically open
your email is because of your subject
line right? (like no da, Matt)

So why wouldn't you put that
same verbiage as your link.*

Here's what I'm talking about:



fyi: This is a screenshot of clients email and great example

Unfortunately, I personally can't do
this much because I am split-testing 5
different subject lines when I mail
but some of my clients been testing
it out and it's working like a charm.

I hope this technique helps
you get more clicks :-)

*Note: You have to use a redirect to make it work.

If anyone has any cool tricks they discovered please
share below, I'd bet we'd all love to hear it - for sure.
#clicks #cool #email #email marketer #email marketing #list #trick
  • Profile picture of the author CraftHHH
    Thanks for reminding me again Matt.
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  • Profile picture of the author chinadave
    Dang Matt,

    Wish I had thought of that.

    Great advise.

    Thank you very much.
    I'm going to try it in my morning drop.

    China Dave
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  • Profile picture of the author olsonhi
    Interesting Matt - I will try that out as well and see if I get the same results and will let you know....
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  • Profile picture of the author sekharsub
    Oh what a great tip !
    I will put this into action immediately.
    Thanks for sharing
    Signature

    Why was your signature file linking to a domain owned by someone else?

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  • Profile picture of the author GlobalPMT
    Very cool; simple and effective. Thanks!
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  • Profile picture of the author Coby
    Cool trick - only one issue...

    If you are hyperlinking the url with the URL as the hyperlinked text you are asking for trouble...

    Why?

    This is a spam filter trigger...

    Why, Coby?

    It looks like a phishing message?

    Again, Why?

    Because when you hover over the link that physically says "mbacak.com/4SimpleMethodsForRecurringCash" it will actually say "clicks.aweber.com/alkjdfein383sk" (or similar depending on the service).

    Same as the bank scam emails you get where the link is Hyperlinked as "BankOfAmerica.com" but when you hover over the link you see that it actually goes to "ImGonnaStealYourIdentify.com"

    Now, this 1 trick might not land you in the spam box - but it will add to the overall spam score and could get the email flagged as a phishing email.

    Just a heads up. Don't won't those high-end coaching students in the spam box.

    Cheers,
    Coby

    P.S. An alternative would be to use the subject line as the hyperlinked text and not the URL itself.
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    • Profile picture of the author mbacak
      Originally Posted by Coby View Post

      Cool trick - only one issue...

      If you are hyperlinking the url with the URL as the hyperlinked text you are asking for trouble...

      Why?

      This is a spam filter trigger...

      Why, Coby?

      It looks like a phishing message?

      Again, Why?

      Because when you hover over the link that physically says "mbacak.com/4SimpleMethodsForRecurringCash" it will actually say "clicks.aweber.com/alkjdfein383sk" (or similar depending on the service).

      Same as the bank scam emails you get where the link is Hyperlinked as "BankOfAmerica.com" but when you hover over the link you see that it actually goes to "ImGonnaStealYourIdentify.com"

      Now, this 1 trick might not land you in the spam box - but it will add to the overall spam score and could get the email flagged as a phishing email.

      Just a heads up. Don't won't those high-end coaching students in the spam box.

      Cheers,
      Coby

      P.S. An alternative would be to use the subject line as the hyperlinked text and not the URL itself.

      Great point and on POINT!

      All my clients have (or should have)
      redirect software loaded to their hosting
      account so they mail their own domain
      to make the links so that doesn't happen.

      That's why I put a astrick in my post.

      "So why wouldn't you put that
      same verbiage as your link.*"

      "*Note: You have to use a redirect to make it work."

      I blacked out the domain so no one thought I
      was advertising an affiliate link or something.

      Hopefully, now it's a lot clear for everyone.

      BTW: I just noticed where you
      live. One of my fraternity brothers
      was from your town. I went to UNA and
      actually went there for a tough man
      contest years ago.
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      • Originally Posted by mbacak View Post

        Great point and on POINT!

        All my clients have (or should have)
        redirect software loaded to their hosting
        account so they mail from their own domain
        to make the links so that doesn't happen.
        Hi Matt, thanks for the tip, I came here as I received your email, I notice you used GetResponse.

        But like Coby I have found it a bit confusing. Can you answer the following please:

        1) I understand about your clients having redirect software on their own domain, but how does this then enable them to 'mail' from their own domain? And why would you advise clients to mail from their own domain, when surely AR services such as getresponse (which you use) and Aweber will ensure a better delivery rate? Not to mention the great functionality these services include.

        2) Why didn't you practice this in the email to me? Your subject line and anchor text for the link in the email were completely different?

        Terry
        Signature
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        • Profile picture of the author mbacak
          Originally Posted by Internet_Corporation View Post

          2) Why didn't you practice this in the email to me? Your subject line and anchor text for the link in the email were completely different?
          It was Friday night, I was watching a movie sending
          out content to my wso buyers and being a little lazy but
          I was split-testing subject lines. Like I always do.



          You only see two tests because it was just to my
          WSO buyers which wouldn't give me enough data
          if I made 5 like I usually do with my other AR's.

          As stated in the original post:

          Originally Posted by mbacak View Post

          Unfortunately, I personally can't do
          this much because I am split-testing 5
          different subject lines when I mail
          but some of my clients been testing
          it out and it's working like a charm.
          Personally, I'm always testing something so
          it always is something different depending
          on what lists you are on.
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  • Profile picture of the author Sharvin Exubrio
    Originally Posted by Coby View Post

    Same as the bank scam emails you get where the link is Hyperlinked as "BankOfAmerica.com" but when you hover over the link you see that it actually goes to "ImGonnaStealYourIdentify.com"
    Actually Coby, Matt's using a redirect. So when you hover over the link, it reads the exact same address. No spam alerts here.

    Originally Posted by mbacak View Post

    The reason people typically open
    your email is because of your subject
    line right? (like no da, Matt)

    So why wouldn't you put that
    same verbiage as your link.*
    This is a testament to understanding subscribers' psychology.
    Way to go!
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    • Profile picture of the author mbacak
      Originally Posted by Sharvin Exubrio View Post

      This is a testament to understanding subscribers' psychology.

      Way to go!
      I've been wondering why I didn't think of this
      earlier actually. Some times the little yet obvious
      things make a big difference for sure.
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    • Profile picture of the author Coby
      Originally Posted by Sharvin Exubrio View Post

      Actually Coby, Matt's using a redirect. So when you hover over the link, it reads the exact same address. No spam alerts here.
      Actually the redirect isn't the issue...

      It's the service they use to send the emails...

      Because the autoresponder service will re-cloak the link so that they can track the clicks and report them to you accordingly...


      For example if he used Aweber - it wouldn't matter what the redirect link actually said as they would only see the Aweber link when hovered over. (unless they only sent plain text emails with the aweber tracking turned off).

      For example...

      www.mbacak.com/4wayToMakeRecurringIncome

      as opposed to

      4 Ways To Make Recurring Income

      You can see what I mean when you hover over the links. This is how Gmail, Yahoo, Hotmail, etc see the links. In the first example - it looks like a phishing link. (even though it's really not)

      But in this case, Matt said that his client's use their own self-hosted email solutions so the domain would actually be their own - this is the exception.

      Cheers,
      Coby
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      • Profile picture of the author Sharvin Exubrio
        Originally Posted by Coby View Post

        Actually the redirect isn't the issue...

        It's the service they use to send the emails...

        Because the autoresponder service will re-cloak the link so that they can track the clicks and report them to you accordingly...


        For example if he used Aweber - it wouldn't matter what the redirect link actually said as they would only see the Aweber link when hovered over. (unless they only sent plain text emails with the aweber tracking turned off).

        For example...

        www.mbacak.com/4wayToMakeRecurringIncome

        as opposed to

        4 Ways To Make Recurring Income

        You can see what I mean when you hover over the links. This is how Gmail, Yahoo, Hotmail, etc see the links. In the first example - it looks like a phishing link. (even though it's really not)

        But in this case, Matt said that his client's use their own self-hosted email solutions so the domain would actually be their own - this is the exception.

        Cheers,
        Coby

        Hey Coby, thanks for sharing that. I get what you mean.

        Unfortunately, when Matt and I use our redirects, it's in no way similar to what you have shown.

        We edit it on a separate software or on our own hosting accounts.

        Not the autoresponder service.

        for example, I've configured the link

        www.sharvinexubrio.com/thisiswhatwemean

        to redirect to google.

        And if you hover over it, it reads the same address anyway.

        And you would be right to point out that we have to own the domain.

        So that's how we configure our redirects.

        Hope this makes it clearer
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        • Profile picture of the author Coby
          Originally Posted by Sharvin Exubrio View Post

          Hey Coby, thanks for sharing that. I get what you mean.

          Unfortunately, when Matt and I use our redirects, it's in no way similar to what you have shown.

          We edit it on a separate software or on our own hosting accounts.

          Not the autoresponder service.

          for example, I've configured the link

          www.sharvinexubrio.com/thisiswhatwemean

          to redirect to google.

          And if you hover over it, it reads the same address anyway.

          And you would be right to point out that we have to own the domain.

          So that's how we configure our redirects.

          Hope this makes it clearer
          Bro - I understand exactly what you are saying...

          But you aren't understanding what I'm saying...

          The redirect you use (or even if you use one or not) does not make a difference...

          What makes a difference is the autoresponder service you use - unless you turn off tracking then Aweber, GetResponse, InfusionSoft etc are going to RECLOACK your link so that they can track clicks...

          The only way for me to make this any clearier is to just have you go visit your email and open up a few emails - when you hover over the link it WILL NOT say "mycoolredirect.com" it will say something to the effect of "clicks.aweber.com/lsdkjrfdlfj".

          The only exception is of course when you use your own self-hosted autoresponder that is hosted on the same domain as your redirect script or if you turn off the click tracking at Aweber, etc.

          Hope this helps clear this up - this is a very common mistake that I see even the smartest marketer's making all the time.

          Cheers,
          Coby
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  • Profile picture of the author ed08724
    Thanks Matt. I will give it a try.
    Can't we just put the subject as the text for a link and put the real link under it or do we have to make the redirect. The redirect doesn't sound as useful as it has your domain in the name as opposed to just the subject.
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    • Profile picture of the author mbacak
      Originally Posted by ed08724 View Post

      Thanks Matt. I will give it a try.
      Can't we just put the subject as the text for a link and put the real link under it or do we have to make the redirect. The redirect doesn't sound as useful as it has your domain in the name as opposed to just the subject.
      After I posted, I was thinking
      about that.. so something like...

      ------ quick write up for example ------

      Subject: This Works.

      Hi Name,

      You should check this out.

      This Works.

      Signature.

      P.S. that's not a real link.

      ---------------------------

      I bet it would however, need to track and test it.
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  • Profile picture of the author David Oriol
    Nice i will try it on my next e-mail i will be sending but i will try it this ways Subject line Killer ways to make crazy money online http://myoffer/killerwaystomakcrazyemoneyonline.com then i will hyperlink it
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    • Profile picture of the author mbacak
      Originally Posted by David Oriol View Post

      Nice i will try it on my next e-mail i will be sending but i will try it this ways Subject line Killer ways to make crazy money online http://myoffer/killerwaystomakcrazyemoneyonline.com then i will hyperlink it
      It would be interesting to see how that works.

      Please let me know...
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  • Profile picture of the author hiserus
    Looks easy to do, and this might really work well. Thanks for sharing this Matt. Will definitely try it.
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  • Profile picture of the author mbacak
    Clicks are currency, bottom line.

    Think about it.

    What's a click worth?

    50 cents?

    A dollar?

    Let's say it's just worth 50 cents a click to you.

    10 extra clicks at $0.50 would add $5.00 per email broadcast
    25 extra clicks at $0.50 would add $12.50 per email broadcast
    50 extra clicks at $0.50 would add $25.00 per email broadcast
    75 extra clicks at $0.50 would add $37.50 per email broadcast
    100 extra clicks at $0.50 would add $50.00 per email broadcast
    500 extra clicks at $0.50 worth add $250.00 per email broadcast
    1000 extra clicks at $0.50 would add $500.00 per email broadcast


    HERE'S THE DEAL:

    I split test my own emails daily, watch my numbers of subs,
    opens & clicks on a daily basis and know my averages weekly,
    monthly and yearly. I also get a weekly report of my clients
    subscriber counts, opens, clicks and number of broadcasts...

    ... so I see a lot more then the avg Joe or Sally.

    When I see a trend I look to see what is causing it.

    In this case, I was noticing a increase in clicks per
    send and the only common factor was what was stated
    in the original post above. Then, I personally tested it &
    noticed an increase over my personal avg clicks on that
    account, then told a few clients and saw an increase...

    Point being...

    I've seen more then enough evidence to see it CAN create a
    uptick in clicks and to me if I send an email to an affiliate offer
    or an offer of my own and get more clicks I make more money.

    btw: that is assuming the email framed it properly

    At the end of the day, gmail, aol or whoever ISP, matters yes but the
    amount of clicks my email gets and the epc (which stands for earnings
    per what? c-l-i-c-k) of the offer (great VALUE) I'm mailing matters
    most - especially, when your sending an email to make money...

    ...Anyone that argues with that has never made
    millions of dollars a year by simply pushing send.

    Numbers don't lie, and focusing on the
    wrong ones will get you slaughtered.

    If anyone really pays attention to my posts (because I
    don't post just to post...) I ONLY post when I don't think
    but actually know something that I'm going to say will help
    people out. Yes, I may post once in a while horsing around
    but 90% of my posts in the last 5 years are 100% helpful.
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    • Profile picture of the author mbacak
      Originally Posted by Internet_Corporation View Post

      1) I understand about your clients having redirect software on their own domain, but how does this then enable them to 'mail' from their own domain? And why would you advise clients to mail from their own domain, when surely AR services such as getresponse (which you use) and Aweber will ensure a better delivery rate? Not to mention the great functionality these services include.
      Maybe I can clear a few things up.

      All my clients and I use getresponse (as you noticed)
      and a redirect software on our own domain. I see I said
      "mail from" that "from" should be removed I ment "mail
      their own link"...(btw: I removed it - in that post and
      made a note in the 'reason for editing')

      After re-reading there may have been some miss
      interpretation on both sides, so I wrote the post below
      to avoid starting an "I know more then you" or an
      "My bank accounts bigger then yours" contest.

      Read this...draw your attention to: "At the end of the day"

      Originally Posted by mbacak View Post

      Clicks are currency, bottom line.

      Think about it.

      What's a click worth?

      50 cents?

      A dollar?

      Let's say it's just worth 50 cents a click to you.

      10 extra clicks at $0.50 would add $5.00 per email broadcast
      25 extra clicks at $0.50 would add $12.50 per email broadcast
      50 extra clicks at $0.50 would add $25.00 per email broadcast
      75 extra clicks at $0.50 would add $37.50 per email broadcast
      100 extra clicks at $0.50 would add $50.00 per email broadcast
      500 extra clicks at $0.50 worth add $250.00 per email broadcast
      1000 extra clicks at $0.50 would add $500.00 per email broadcast


      HERE'S THE DEAL:

      I split test my own emails daily, watch my numbers of subs,
      opens & clicks on a daily basis and know my averages weekly,
      monthly and yearly. I also get a weekly report of my clients
      subscriber counts, opens, clicks and number of broadcasts...

      ... so I see a lot more then the avg Joe or Sally.

      When I see a trend I look to see what is causing it.

      In this case, I was noticing a increase in clicks per
      send and the only common factor was what was stated
      in the original post above. Then, I personally tested it &
      noticed an increase over my personal avg clicks on that
      account, then told a few clients and saw an increase...

      Point being...

      I've seen more then enough evidence to see it CAN create a
      uptick in clicks and to me if I send an email to an affiliate offer
      or an offer of my own and get more clicks I make more money.

      btw: that is assuming the email framed it properly

      At the end of the day, gmail, aol or whoever ISP, matters yes but the
      amount of clicks my email gets and the epc (which stands for earnings
      per what? c-l-i-c-k) of the offer (great VALUE) I'm mailing matters
      most - especially, when your sending an email to make money...

      ...Anyone that argues with that has never made
      millions of dollars a year by simply pushing send.

      Numbers don't lie, and focusing on the
      wrong ones will get you slaughtered.

      If anyone really pays attention to my posts (because I
      don't post just to post...) I ONLY post when I don't think
      but actually know something that I'm going to say will help
      people out. Yes, I may post once in a while horsing around
      but 90% of my posts in the last 5 years are 100% helpful.
      Originally Posted by mbacak View Post

      I split test my own emails daily, watch my numbers of subs,
      opens & clicks on a daily basis and know my averages weekly,
      monthly and yearly. I also get a weekly report of my clients
      subscriber counts, opens, clicks and number of broadcasts...

      ... so I see a lot more then the avg Joe or Sally.
      I forgot add an important thing... I also monitor email
      deliverablity via and spam box delivery on a daily basis
      also with a few different seed programs...
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      • Profile picture of the author Coby
        Originally Posted by mbacak View Post

        All my clients and I use getresponse (as you noticed)
        and a redirect software on our own domain. I see I said
        "mail from" that "from" should be removed I ment "mail
        their own link"...(btw: I removed it - in that post and
        made a note in the 'reason for editing')
        If you are using the technique you shared in the OP with GetResponse then I suggest you go take a look at your inbox...

        The link WILL appear as a phishing link that is going to display GR's tracking link when hovered over - NOT - the redirect URL.


        Obviously - this one thing will not make your emails go to spam - but it will add to your overall spam score total and if combined with a few other "mistakes" your message could accidentally end up in the spam folder.

        The only true way to get this to work like you think it is working it to actually turn the click tracking off at GR.

        I'm not arguing the validity of the tip - just helping spread info that is generally not known or practiced by most email marketers. Even the ones that make over a million bucks pushing send.

        Cheers,
        Coby

        P.S. I personally send over a million emails a month. So I also see more than the average Joe and I'm definitely a huge advocate of testing and monitoring your emails as well.
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        • Profile picture of the author mbacak
          Originally Posted by Coby View Post

          I'm not arguing the validity of the tip - just helping spread info
          We are pretty much posting for the
          same reasons and I love you for it.
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        • Profile picture of the author HamzaW
          Originally Posted by Coby View Post

          If you are using the technique you shared in the OP with GetResponse then I suggest you go take a look at your inbox...

          The link WILL appear as a phishing link that is going to display GR's tracking link when hovered over - NOT - the redirect URL.


          Obviously - this one thing will not make your emails go to spam - but it will add to your overall spam score total and if combined with a few other "mistakes" your message could accidentally end up in the spam folder.

          The only true way to get this to work like you think it is working it to actually turn the click tracking off at GR.
          Most mailboxes (including Gmail) are smart enough to know that legitimate email service providers (including Aweber) use link cloaking for tracking and I've never seen it even contribute to a spam score.

          In fact, I can't find anything even related to this issue in the current SpamAssassin tests: SpamAssassin: Tests Performed: v3.3.x

          Do you know which test would fail this?
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          • Profile picture of the author Coby
            Originally Posted by HamzaW View Post

            Most mailboxes (including Gmail) are smart enough to know that legitimate email service providers (including Aweber) use link cloaking for tracking and I've never seen it even contribute to a spam score.

            In fact, I can't find anything even related to this issue in the current SpamAssassin tests: SpamAssassin: Tests Performed: v3.3.x

            Do you know which test would fail this?
            They are also smart enough to put those services into the promo tab - so which way do you want to go with this? lol

            But like I said - this ONE thing will not send you to spam but if combined with other "mistakes" you could easily find your messages landing in the spam box.

            About SpamAssassin...

            How can SpamAssassin detect this before your a/r re-cloaks the links?

            SpamAssassin (which I have installed on my own domain and use it quite often) is awesome at picking out spam words, phrases etc and has greatly helped me understand spam triggers over my emailing career.

            However, even though I think SpamAssassin is great - there is no way for them to scan your email for "phishing links" when the links haven't even been re-cloaked yet...

            Aweber, GetResponse et al don't re-cloak your links for tracking until they are processing them into their send queue.

            I've deleted more subscribers than many Warriors have every had on their list (deleted over 10K from Aweber this month alone) - so you can argue this point or you can take it or leave it. I only speak from experience and have easily sent over 30 millions emails in my career.

            This is not "commonly known" or you wouldn't see very smart marketer's making this same mistake day in and day out.

            If you want to test the validity of this - then do it! That's what makes IM great - if you don't believe something you can test it out for yourself. I would love for you to test this out and share the results with us.

            Good luck.

            Cheers,
            Coby

            P.S. Here is something you can read from Boston University about detecting phishing links: http://www.bu.edu/infosec/howtos/how...tect-phishing/ Right at the very top it says "how to determine phishing links: Hover over the link and does it direct you to a different website?"
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            • Profile picture of the author mbacak
              Originally Posted by HamzaW View Post

              Most mailboxes (including Gmail) are smart enough to know that legitimate email service providers (including Aweber) use link cloaking for tracking and I've never seen it even contribute to a spam score.

              In fact, I can't find anything even related to this issue in the current SpamAssassin tests: SpamAssassin: Tests Performed: v3.3.x

              Do you know which test would fail this?
              Originally Posted by rts2271 View Post

              Thanks Matt,
              If a persons links are getting marked as phishing, I suggest they look at their reputation or implementation. I have seen no evidence that using clicktracking, or rich semantics in links throws any kind of phishing alerts. This is strictly a configuration / implementation issue 99% of the time (Bad SPF, improperly cloaked links, poor domain reputation, poor ip reputation)

              Rich semantic text is entirely what 3rd party services want. They can read that and it adds value to their ad network.

              Whats the gem is as has been mentioned is the psychological factor. The real rubber to the road is test it.
              Originally Posted by Coby View Post

              This is not "commonly known" or you wouldn't see very smart marketer's making this same mistake day in and day out.

              If you want to test the validity of this - then do it! That's what makes IM great - if you don't believe something you can test it out for yourself. I would love for you to test this out and share the results with us.

              Good luck.

              Cheers,
              Coby
              Great insights above! :-)

              I tend not to talk about this much, but ...

              I use 3 different types of setups. A custom
              solution I built with Sendgrid as my SMTP,
              my own mail server, and Getresponse.

              Different purposes for different setups.

              After mailing, 4.1 million emails a
              day (<-- not a month) for over a year.

              I have found, You don't get flagged as
              a phishing link unless you have a funky
              rep or the implementation is wrong.
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              • Profile picture of the author Coby
                Originally Posted by mbacak View Post

                I have found, You don't get flagged as
                a phishing link unless you have a funky
                rep or the implementation is wrong.
                I'll repeat again - this one thing WILL NOT land you in the spam.

                It only adds to your total spam score. Any email with a spam score under 5.0 has a pretty decent chance of inboxing.

                I know you know this Matt - but most Warriors don't.

                Most Warriors also aren't aware of the many other "mistakes" they could make that could compound this error.

                I would like to see your results Matt if you tested it with a normal "Text Hyperlink" versus the URL text as the hyperlink. I think you would notice at least a small increase. This was something I started testing myself a couple years ago.

                As you said in an earlier thread - it's all about clicks - so if this could help you get another 1-5% (or more) clicks then that would be huge.

                Another trick that people forget is to always add "www" to your links - my testing as shown that sometimes when I couldn't get a message to inbox (especially during the days of self-hosted prior to SMTP) I would add "www" to my link and it would then inbox. Of course if using Aweber, GR, etc then this tip wouldn't matter since they re-cloak your url anyways.

                Thanks for sharing your expertise. I think with all the information on this thread newbies should be able to make some wiser emailing decisions.

                Cheers,
                Coby

                P.S. I'm about to leave to head to Oklahoma so I won't be able to reply to any comments right away.
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                • Profile picture of the author Alex Awes
                  Originally Posted by Coby View Post

                  Thanks for sharing your expertise. I think with all the information on this thread newbies should be able to make some wiser emailing decisions.

                  Cheers,
                  Coby
                  Wow.
                  There really is some great content on this thread.
                  I've know it's helped me clear up a few thing.
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              • Profile picture of the author Kevin_Hutto
                @Matt What kind of open rates are you able to get with your setup on 4Million emails sent a day?
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                • Profile picture of the author mbacak
                  Originally Posted by Kevin_Hutto View Post

                  @Matt What kind of open rates are you able to get with your setup on 4Million emails sent a day?
                  I wrote this before I wrote that:

                  Originally Posted by mbacak View Post

                  I tend not to talk about this much, but ...
                  It's a lot more then just pushing send, there's a method
                  to the madness to really get the best results however I
                  choose not to discuss it openly for free to protect what
                  took me years to figure out or really with out being
                  compensated for consulting (which is not my intention
                  for saying it - but a fact) However, I will say this...

                  It's why I test, test, test, test... like a madman!
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                  • Profile picture of the author Kevin_Hutto
                    Originally Posted by mbacak View Post

                    I wrote this before I wrote that:



                    It's a lot more then just pushing send, there's a method
                    to the madness to really get the best results however I
                    choose not to discuss it openly for free to protect what
                    took me years to figure out or really with out being
                    compensated for consulting (which is not my intention
                    for saying it - but a fact) However, I will say this...

                    It's why I test, test, test, test... like a madman!
                    ok then thanks...
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                  • Profile picture of the author Marian
                    Originally Posted by mbacak View Post

                    I wrote this before I wrote that:



                    It's a lot more then just pushing send, there's a method
                    to the madness to really get the best results however I
                    choose not to discuss it openly for free to protect what
                    took me years to figure out or really with out being
                    compensated for consulting (which is not my intention
                    for saying it - but a fact) However, I will say this...

                    It's why I test, test, test, test... like a madman!
                    Yes, Matt, thanks for the tip, just watch your emails, your emails started to appear in my "spam" box lately...

                    Marian
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            • Profile picture of the author HamzaW
              Originally Posted by Coby View Post

              However, even though I think SpamAssassin is great - there is no way for them to scan your email for "phishing links" when the links haven't even been re-cloaked yet...
              Oh, OK sorry - I thought you were talking earlier about cloaking links from

              http://www.blah.com/4SimpleMethodsForRecurringCash/ --> to --> http://www.aweber.com/1224/ewfefs/

              This is what I was talking about when I said that tracking links have zero impact on most spam filters. I must have missed the bit about "re-cloaking".

              Hamza
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  • Profile picture of the author evas
    I think the subject is the crucial thing and not the link.
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  • Profile picture of the author vikas56
    Banned
    [DELETED]
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  • Profile picture of the author jhaviza
    Thank You Matt, - You are always coming up with ideas that help make it easyer to have more money coming in each month.... the Joseph of Virginia Beach
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  • Profile picture of the author usamaverick
    It works! thanks for the golden nugget...appreciate you sharing
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    • Profile picture of the author Daniel Evans
      Nice thinking Matt!

      Simple, but effective techniques are always good with me!
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  • Profile picture of the author JennySweets
    It took me going through the whole thread before I understood the trick, the potential complications, and how to get around it. Thank you both Matt and Coby for hashing it out until it was clear.
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  • Profile picture of the author gcbmark20
    I can clearly see why this would work.

    It continues the momentum of excitement and curiosity of why the
    reader opened the email in the first place.

    Great share!

    Regards
    Gavin
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  • Profile picture of the author alfred1982
    Thanks Matt for this small but great nugget of info. Have tried it and it certainly works.
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  • Thanks for sharing this it's really catching and it really kills the cat for being curios.
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  • Profile picture of the author Katee
    Matt,
    You rock.
    I hope to learn from your posts, at least as much as you have forgotten.
    I appreciate your sharing attitude.
    Thanks for the great ideas . . .
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  • Profile picture of the author g2lynch
    Hey Matt, Get trick, I will try it. Please keep the good stuff coming.-Gordon
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    • Profile picture of the author rts2271
      Thanks Matt,
      If a persons links are getting marked as phishing, I suggest they look at their reputation or implementation. I have seen no evidence that using clicktracking, or rich semantics in links throws any kind of phishing alerts. This is strictly a configuration / implementation issue 99% of the time (Bad SPF, improperly cloaked links, poor domain reputation, poor ip reputation)

      Rich semantic text is entirely what 3rd party services want. They can read that and it adds value to their ad network.

      Whats the gem is as has been mentioned is the psychological factor. The real rubber to the road is test it.
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    • Profile picture of the author Alex Awes
      When Matt first taught me this trick to get better CTR (Click Through Rate) in my email marketing I thought "That makes a lot of sense".

      It's based on the way Google AdWords works. If the keywords in the title of your Ads is present and relevant to the actual web page it links to that keeps Google happy and you could get rewared with a better Quality Score.

      That way the mindset of the visitor is "oh that Ad is about just what I've been looking for" and when the person clicks on the Ad they go to a page all about the thing they thought they'd see their.

      In the same way if the subject line of an email is about something the reader is interested in (ie. it's because of the subject line that they opend up the email since it peaked their curiosity) then there's a good chance they'll continue that interest by clicking on a link with the same text as the subject line.

      Pretty simple when you think about it.

      Thanks for sharing Matt. Great tip.
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      • Profile picture of the author mbacak
        Originally Posted by Alex Awes View Post

        When Matt first taught me this trick to get better CTR (Click Through Rate) in my email marketing I thought "That makes a lot of sense".

        It's based on the way Google AdWords works. If the keywords in the title of your Ads is present and relevant to the actual web page it links to that keeps Google happy and you could get rewared with a better Quality Score.

        That way the mindset of the visitor is "oh that Ad is about just what I've been looking for" and when the person clicks on the Ad they go to a page all about the thing they thought they'd see their.

        In the same way if the subject line of an email is about something the reader is interested in (ie. it's because of the subject line that they opend up the email since it peaked their curiosity) then there's a good chance they'll continue that interest by clicking on a link with the same text as the subject line.

        Pretty simple when you think about it.

        Thanks for sharing Matt. Great tip.
        Funny, you compare it to adwords.. I thought the EXACT thing.
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        • Profile picture of the author peterllw
          Great stuff on a Sunday morning. I am still not quite clear about the technical stuff regarding whether to swith off the tracking from a/r, redirect s/w hosted in your own domain, etc.. But I do appreciate the Google Adwords mechanism of putting the keywords on the Headline, and visitor seeing the Headline he is looking for and click on it. That idea goes on to snowball if the visitor would see the same keyword again on the ad text, he would be more inclined to click on it due to the momentum of seeing what he wnats to see...
          thanks for the post and reminder
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  • Profile picture of the author AffiliateMaven
    Thanks Matt for sharing!
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  • Profile picture of the author mbacak
    Originally Posted by peterllw View Post

    Great stuff on a Sunday morning. I am still not quite clear about the technical stuff regarding whether to swith off the tracking from a/r, redirect s/w hosted in your own domain, etc.. But I do appreciate the Google Adwords mechanism of putting the keywords on the Headline, and visitor seeing the Headline he is looking for and click on it. That idea goes on to snowball if the visitor would see the same keyword again on the ad text, he would be more inclined to click on it due to the momentum of seeing what he wnats to see...
    thanks for the post and reminder
    I think that he says it in a great way, too..

    Originally Posted by Sharvin Exubrio View Post

    This is a testament to understanding subscribers' psychology.
    Way to go!
    Thinking about the psychology...and not
    the technical aspects alone can really help
    get a better click rate.... :-)
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  • Profile picture of the author BripTech
    Wow, this is a nice one, Matt....! Genius
    Many thanks for the trick, we hope to see more and more in the future
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  • Profile picture of the author Vector Graphics
    lol it seems simple yet never even thought of it! If someone has clicked the email subject because the headline has captivated them then why wouldn't they click on the link that says the same thing?!

    Thanks for the tip buddy I'm going to try this for my next broadcast!
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  • Profile picture of the author Geri Richmond
    Hi Matt,

    Actually, I have been doing this for quite awhile. It works very well!
    Geri Richmond
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  • Profile picture of the author Phoenix68
    This is absolutely right! I do this and it has made a big difference to my clicks. Thanks Matt!
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  • Profile picture of the author jaller
    Great tip Matt and thanks for sharing your knowledge.

    This will be implemented as of now!
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  • Profile picture of the author Fazal Mayar
    thanks matt, i will try to use this email trick pretty soon. I am pretty bad at making articles for my emails.
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